Presentation given to business owners in San Saba, Texas on using social media to promote local businesses and organizations. Hosted by the San Saba Economic Development Corporation and the San Saba County Chamber of Commerce.
7. What Is Facebook?
• Social networking service that allows users to
connect to friends and businesses
• Share content, links, photos, and videos
• Comment on others’ activity
• Remember: Personal profiles are for
people, not businesses. Develop a fan page
instead.
8. Facebook Stats
• Over 1.1 billion active users
• Average user is connected to 40 pages
• Smartphone mobile users check Facebook an
average of 13.8 times a day
• 751 million users access Facebook from a
mobile device
Source: IDC; expandedramblings.com
9. Facebook Stats
• Average number of connections between local
business pages and users is 2 billion
• Average number of weekly local business page
views is 645 million
• Average number of weekly comments on local
business pages is 13 million
Source: IDC; expandedramblings.com
20. Facebook Page Use
1. Finding fans
2. Posting content
a)
b)
c)
d)
3.
4.
5.
6.
7.
Photos
Videos
Links
Asking questions
Tagging other pages
Sharing posts
Pinning posts
Highlighting posts
Using Facebook as your page
a) Liking other business pages
b) Home feed usage (liking and commenting)
25. Facebook Offers
• Affordable and great
for brand awareness
• Spent $3.70 and
drove over $200 in
business
• 102 offers claimed/5
redeemed
• Redemption rate on
this offer was low
• Ask your community
to share!
Source: Doe’s Eat Place
47. Photo: vbecker on Flickr
• 80% of Pinterest users are women
• Users spend an average of 1 hour & 17 minutes on the site
• Pinterest referrals spend 70% more $$ than referrals from
non-social channels
• 43% of Pinterest users prefer to associate with a brand vs
only 24% on Facebook
Source: http://socialfresh.com
71. Here’s Why:
• More than 55 million
photos are uploaded
every day
• Over 16 billion photos
shared
• 150 million monthly
active users
– 60% from outside the
United States
Photo: WindKoh on Flickr
Source: Instagram Press; Social Fresh
• 1.2 billion likes daily
• 1000 comments per
second
109. What Is Twitter?
• Free social networking and micro-blogging site
that allows users to send and read messages
known as “tweets”
• Tweets can have no more than 140 characters
& are delivered to the author’s subscribers,
known as “followers”
110. Twitter Stats
• 500 million users
• 60% of active users use their mobile phone to
tweet
• Average number of followers per Twitter user is
208
• Twitter engagement rates for brands are 17%
higher on Saturdays and Sundays
Source: Linchpin SEO; expandedramblings.com
111. Twitter Benefits for Biz
•
•
•
•
•
Low cost
Speed of feedback
Potential reach of message
Customer engagement/service
Track what people are saying about your
business
• Create buzz around upcoming events
• Promote your business and other content you
create
115. Follow People
• Your customers
• Your business
partners, suppliers, contractor
s and vendors
• Your competitors or peers
Source: http://socialmediaexaminer.com
• Trade or professional
organizations for your industry
• Businesses in your
neighborhood
• Businesses run by people you
know (your professional
network)
116. Start Talking
• Types of Twitter Messages
Tweet = message you send out to everyone who
follows you
@Reply = message you send out as a reply to one
you received
Mention = message you send out that mentions
another Twitter username
Direct Message (DM) = message you send privately
to another Twitter user
Retweet (RT) = message created and sent by
someone else that you share with the people who
follow you
Source: http://socialmediaexaminer.com
121. Use #Hashtags
#
Use hashtags in your
marketing to help
people find your
business and the
conversations around it.
Source: http://socialmediaexaminer.com
124. Twitter Setup
1.
2.
3.
4.
5.
Go to http://twitter.com
Enter your name, password, and email address
Click on the “Sign Up for Twitter” button
Create a username
Click on “Create my Account”
125. Twitter Setup (cont’d)
6. Click on the gear icon at the top right and
select “Settings”
a. Account Settings:
1) Select English and Central Time Zone
2) DO NOT protect your tweets
b. Profile Settings:
1)
2)
3)
4)
5)
6)
Upload a profile photo
Upload a header photo
Enter real name/business name
Enter actual location (Ex: Lufkin, TX)
Enter website URL
Enter bio – VERY IMPORTANT
c. Design Settings
1) Choose a background or upload a new image
126. Twitter Setup: Next Steps
1. Look for interesting people/businesses to follow
a. Click in the “Search” bar at the top right
1) Search by name, username & location
2) Follow other local businesses/people
127. Twitter Setup: Next Steps
2. Enter some content (140 characters)
a. Tell the world you’re on Twitter!
b. Talk about an upcoming event, sale, a new
product/service
c. Link to an interesting article related to your
business
1) Use a URL shortener like http://bit.ly to save space & for
tracking
d. Reply to someone
e. RT someone else’s content
128. Twitter Setup: Next Steps
3. Promote your page
a. Update your Facebook status with a link to your
new Twitter page – hit up your friends
b. Include links in your E-mail signature, on your
website, in E-newsletters
The restaurant doesn't typically do a brisk lunch business. Note that the paid reach was only 526. The majority of the views came from viral views - aka shares. Over 7k total views. Also note that it was only shared 11 times, so asking for the share is important. There were also 10 new likes on the page during the offer. I attribute this to the offer and shares.
Just like you would pin something you want to remember on a bulletin board, Pinterest lets you do the same thing to images you find on the web. Create your own virtual bulletin boards for the things you love – like recipes, places you want to visit, ideas for your home, and more. Once something is pinned, it can be “liked”, “shared” on Facebook, tweeted on Twitter, repinned, and commented on by your followers.
Aesthetic Design Construction from right here in Bastrop is a great example of a small business that is using Pinterest effectively. They appeal to Pinterest’saspirational nature by showing us what we can do with our new homes once we’re living in them. The photography is beautiful. And they’ve taken something that’s typically considered “manly” (construction) and made it be more appealing to Pinterest’s predominantly feminine audience.
This is from a Board that Lost Pines Toyota created called “Welcome to the Family”. It’s genius really. Anytime you can feature your happy customers in a photo that is shareable, that’s a win. People love to see themselves in pictures, and it shows other potential customers what kind of treatment they will receive as customers.
Business.pinterest.com
Facebook bought Instagram in the Fall of 2012. This was a very smart move.
15 second looping videos
What to share?Your first office your staff then and nowYour old logoYour old websiteAn old product launch
Even better if you can do it in new, interesting, or artistic ways.
Tell us who you are. We are more likely to do business with people we like.
It’s kind of like the Amazon.com method. When they show you recommendations for what other people have bought? If ALL these other people like you, then maybe I should like you too.
Why should I buy this product? What can it do for me? How will it make my life easier or better?
Hashtags are searchable. It’s a way to curate information (or photos, in this case) to make it easy to find. I can search Instagram for other photos with the same hashtag. I can also search them on Twitter where the photos are shared with a whole different audience.
People love going behind the scenes. It makes us feel like insiders. In the know. The more we know, the easier it is for us to buy.
Show your personality. Let loose a little. As I said earlier, we’re more likely to buy from people we like. Help us like you!
First one rotates your photo.Second one adds or removes borders.Third one adds an area of focus (which you can move) and blurs the rest.Last one evens out the shadows.
Handout:Ways to Use Twitter
Handout:Ways to Use Twitter
Location. Tell people where they can find you. Website. You can share a web address with your community. You can give them your website or blog, but consider using a special Twitter landing page. This is a great way to provide additional information of interest to Twitter users looking into your business.Bio. You only get 160 characters to tell people who you are and what you do. Skip the mission statement and talk about the benefits you deliver. And add in a little personality to bring your profile to life.
CustomersPotential customersNeighborhood or community businessesTrade or professional organizationsPeople who inspire youPeople you talk with the mostA list allows you to see the tweets from the list members as a separate Twitter timeline. This distinguishes them from the crowd so you can pay attention to what these people say. You can also make your lists public or private.
Search by city name or zip code to find other people, businesses, or organizations in your area.