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Seeing Is Believing: Using Visual Content in Social Media Marketing
1. Seeing Is Believing: Using Visual
Content in Social Media Marketing
Central Fort Bend Chamber Alliance
April 3, 2014
Photo: Alexander Rabb on Flickr
5. It Works!
Photo: Nutmeg Designs on Flickr
Source: Grazitti Interactive
• 90% of information transmitted to the brain is visual
• Visuals are processed 60,000 times faster in the brain than text
• 40% of people respond better to visual information than text
6. It Drives Engagement!
Photo: zane.hollingsworth on Flickr;
Source: Grazitti Interactive
• 700 YouTube videos are
shared on Twitter every
minute
• On Facebook, videos are
shared 12x more and
photos are liked 2x more
than links and text-only
posts combined
• YouTube Mobile gets
over 600 million views
per day
7. It Drives Results!
Photo: Lori Greigl;
Source: Grazitti Interactive
• Viewers are 85% more likely to purchase a product after
watching a product video
• 46% of people say a website’s design is the number one
criterion for determining the credibility of the company
• Pinterest drives sales directly from its website – 21% have
purchased an item after seeing it on Pinterest
8. 44% of users are
more likely to
engage with a
brand that posts
photos vs. other
forms of media
Source: ROI Research
9.
10. • 80% of users prefer
to connect to a
brand through
Facebook vs. any
other social site
• 23% of users check
their account 5x or
more every day
• Photos receive
53% more likes
than other content
• Photos attract
104% more
comments than
average posts
Sources: Huffington Post; Wishpond
11. 350 million photos are
uploaded to Facebook
every day!Photo: Franco Bouly on Flickr;
Source: MarketingProfs
16. •2nd biggest
search engine
behind Google
•Over 100
hours of video
uploaded
every minute
Photo: garryknight on Flickr Source: http://socialmediatoday.com; YouTube
17. Using YouTube for Business
1. Create a branded YouTube channel
2. Make sure your content fills a relevant need
3. Develop quick, simple, and engaging videos
4. Optimize your videos
1. Title
2. Keywords
3. Description
4. Tags
5. Share your videos in other places
6. Use calls to action
7. Measure!
Source: http://socialmediatoday.com
25. • 80% of Pinterest users are women
• Users spend an average of 1 hour & 17 minutes on the site
• Pinterest referrals spend 70% more $$ than referrals from
non-social channels
• 43% of Pinterest users prefer to associate with a brand vs
only 24% on Facebook Source: http://socialfresh.com
Photo: vbecker on Flickr
34. See what’s been pinned from
your website or blog!
http://pinterest.com/source/AddYourURL.Here
35.
36. Add the “Pin It” Button To Your Website
http://business.pinterest.com/pin-it-button/
37. How To Easily Pin Content
https://about.pinterest.com/goodies/
38.
39. • More than 55 million
photos are uploaded
every day
• 200 million monthly
active users
• 1.2 billion likes daily
• 1000 comments per
second
Source: Instagram Press; Social Fresh;
Instagram
Photo: WindKoh on Flickr
43. • More than 55 million
photos are uploaded
every day
• 150 million monthly
active users
• 1.2 billion likes daily
• 1000 comments per
second
Source: Instagram Press; Social Fresh
Photo: WindKoh on Flickr
So what’s the big deal about visual content? Why should you start using more of it in your social media marketing efforts?
Our brains like it.Our brains can process it faster. If you want to get a message across quickly, images are the way to go.People understand it.
Not only do our brains receive visual information better, it’s also easier for us to engage with on social media channels.
What kind of drummer would buy a mail order cymbal without hearing and testing it out for himself? The Memphis Drum Shop has figured out a smart way around this issue, and as a result has opened itself up to customers from all around the world. They have a dedicated YouTube channel where they test out the sound of various cymbals on video and post those videos to let drummers hear a “virtual test” of what the cymbal will sound like. Other than just being cool, theydo a few things really, really well:They tell viewers how to have the optimal experience: “wear headphones”They focus on exclusivity and reason to buy: “these cymbals are exclusively available from Memphis Drum Shop”There is a strong call to action: they send you back to mycmbal.com to buy them.
Just like you would pin something you want to remember on a bulletin board, Pinterest lets you do the same thing to images you find on the web. Create your own virtual bulletin boards for the things you love – like recipes, places you want to visit, ideas for your home, and more. Once something is pinned, it can be “liked”, “shared” on Facebook, tweeted on Twitter, repinned, and commented on by your followers.
This is from a Board that Lost Pines Toyota created called “Welcome to the Family”. It’s genius really. Anytime you can feature your happy customers in a photo that is shareable, that’s a win. People love to see themselves in pictures, and it shows other potential customers what kind of treatment they will receive as customers.
Business.pinterest.com
Snap a picture, choose a filter to transform its look and feel, then post to Instagram. Share to Facebook, Twitter, and your blog too – it's so easy. It's photo sharing, reinvented.
Facebook bought Instagram in the Fall of 2012. This was a very smart move.