1. INFORMATION AND MEDIA LITERACY
Bharati S. Tubachi
Senior Information Assistant
Information Centre,
The Printers(Mysore) Private Ltd.,
#75, M.G Road Bangalore-560 001
AND
Padmavati S Tubachi.
Librarian,
DPM’ Shree Mallikarjun College,
CANACONA GOA

2. CONCEPT
• Basic meaning is ability read, write and
Calculate
• There are different types of literacies like
simple literacy, Information literacy,
Information and Communication literacy,
media literacy, legal literacy etc

3. INFORMATION LITERACY
Used by library community
• Library orientation: Library orientation concentrates on
how to use a physical collection of the library.
• Bibliographic instruction: On the search and uses of
resources.
• Information fluency: Capability or mastering of
information competencies
• Information skills: Focuses on acquiring abilities of
information search
Information literacy concentrates on cognitive and
transferable skills, such as problem solving, evaluation
and communication skills

4. INFORMATION & COMMUNICATION
LITERACY
Computer literacy: This covers instructions on
use of computer and computer tools like PC
operation, e-mail."
Digital literacy :Promotes competency with
computers and software

5. MEDIA LITERACY
The ability to access, analyze, evaluate and
create media messages in variety of forms.

6. DEFINITIONS
Some definitions of Information Literacy
 Moore(2002) “A mastery of the processes of becoming informed”
 Doyl(1992) : “Information Literacy is an ability to : recognize a need for
information; identify and locate appropriate information sources, know
how to gain access to the information contained in those sources;
evaluate the quality of information obtained; recognize the information;
and use the information effectively.”
 Association of College and Research Library(2000) “Information
Literacy is a set of abilities requiring individuals to recognize when
information is needed and have the ability to locate, evaluate, and
use effectively the needed information

7. CHARACTERISTICS OF
INFORMATION LITERACY ARE
Information Literacy enables the person to;
• Recognize the accurate and complete information as the basis for intelligent
decision making.
• Recognize the exact need for information.
• Formulate the questions based on information needs.
•Identify the potential information source.
• Develop appropriate search strategy.
• Access the information sources using technology.
• Evaluate information.
• Organize the information for practical application.
•Integrate new information into the existing fabric of knowledge.
•Use of information in critical thinking and problem solving

8. WHY INFORMATION LITERACY
Information in the field of education in general and higher education in particular
plays an important role. There has been shift in teacher centered learning to student
centric learning where students are expected to learn independently. Due to research on
complex and interdisciplinary topics & the application of ICT in Information production
has resulted in availability of information in different forms like print, digital and
multimedia. This has made the academicians and the students to experience the
problems in finding the resources they needed for their study. Newly admitted students
often find the library is a confusing place as they do not have idea how to make use of
libraries for their curricular needs as well as for general knowledge. Even teachers are
expected to upgrade themselves with knowledge of ICT for efficient and effective
teaching. Information literacy is needed to overcome this problem

9. BENEFITS
FOR TEACHERS FOR STUDENTS
• Encourages contact • Emphasizes the inquiry
between fellow teachers approach to learning
• Encourage cooperation • Emphasizes the ability to
• Encourage active learning locate, analyze, synthesize,
• Encourages effective use of evaluate & constructive
• technology reuse of information
• Inculcate thinking skills
• Motivates them to participate
in more of constructive
learning
• Learning emphasis on
teamwork

10. MEDIA LITERACY
Another important literacy that is gaining importance is Media Literacy.

11. 1. Media Literacy is a 21st century approach to education.
2. It provides a framework to access, analyze, evaluate and create messages in a
variety of forms – from print to video to the Internet.
3. Media literacy builds an understanding of the role of media in society as well as
essential skills of inquiry and self-expression necessary for citizens of a
democracy.” The proliferation of mass media and new technologies has brought
about massive changes in human communication processes and behavior.
4. Media Literacy aims to empower citizens by providing them with the
competencies (knowledge and skills and attitude) necessary to engage with
traditional media and new technologies.
5. It includes the following elements or learning outcomes:
Understand the role and functions of media in democratic societies;
Understand the condition under which media can fulfil their functions;
Critically evaluate media content;
Engage with media for self-expression and democratic participation; and
Review skills (including ICTs skills) needed to produce user-generated content

12. DEFINITION
• According to WIKIPEADIA ”Media literacy is a
repertoire of competences that enable people to
analyze, evaluate, and create messages in a wide
variety of media modes, genres, and forms.”
• Livingstone, S. (2003) defines Media Literacy as “The
ability to access, analyse, evaluate and create messages
across a variety of contexts” “the ability to encode and
decode the symbols transmitted via media and the
ability to synthesize, analyze and produce mediated
messages.”

13. NEED FOR MEDIA LITERACY
• Changed face of Media due to vast growth of Information
and ICT application to the field
• Exposure of people to this large quantity of media
messages.
• Need to build up better understanding of how the media
work in the digital world and that that citizens better understand
the economic and cultural dimension of media.
• Media literacy helps to help the people to understand, to
produce and negotiate meanings in a culture of images, words
and sounds.
• A media literate person can decode, evaluate, analyze and
produce both print and electronic media.

14. IMPORTANSE OF MEDIA LITERACY IN EDUCATION:
• To increase students’ understanding and enjoyment of media.
• To facilitate understanding of how the media produced, how they are
organized, and how they construct their own reality.
• Media literacy includes the interpretation of all types of complex, mediated
symbolic texts made available by “traditional’ or electronic (digital) means.
• One of the reasons for this is that there is an integrated media environment,
which encompasses print, audiovisual and computer media

15. ADVANTAGES OF MEDIA LITERACY
1. Meets the needs of students to be wise consumers of media
2. Connects learning with real life and makes media culture as a rich
environment of learning
3. Gives students and teachers alike a common approach to critical
thinking
4. Provides an opportunity for integrating all subject areas
5. Helps the people to meet state standards
6. Increases the ability and proficiency of students
7. Media literacy's "inquiry process" transforms teaching
8. Focuses on process skills rather than content knowledge
9. Uses replicable model for implementation
10. Not only benefits individual students but benefits society

16. INFORMATION AND MEDIA LITERACY
IML is a combination of information literacy and media literacy. The purpose of
being information and media literate is to engage in a digital society; one needs
to be able to use, understand, inquire, create, communicate and think critically. It
is important to have capacity to effectively access, organize, analyze, evaluate,
and create messages in a variety of forms. The transformative nature of IML
includes creative works and creating new knowledge; to publish and collaborate
responsibly requires ethical, cultural and social understanding. Information and
Media Literacy (IML) enables people to interpret and make informed judgments
as users of information and media, as well as to become skillful creators and
producers of information and media messages in their own right.

17. CONCLUSION
Nowadays literacy has become part of the life whether it is simple literacy
or Information literacy or Technology literacy or Digital Literacy or Media literacy.
Literacy is an essential set of abilities created for every individual to excel in
his/her field .In this contest, creating awareness of these Literacies has been
the prime role of Librarian in the society to mould the society into Information
rich society. Librarian’s skills in the areas of technology, education and teaching
skills are crucial in their new re-educational role. Teaching skills are key to
today’s environment where librarians are taking an active role in forming
partnerships with faculty in achieving key information literacy outcome and
librarians are recognized as teachers. & Librarians possesses the
BEST KNOWLEDGE.