The compilation of Indonesia Online Data in 2011 (part I)

1. The State of
Indonesia
Online Data
Part I

2. “
David Carbon,
Director of Economic
Research and Currency
DBS Bank
*BPS Data for 2009 – 2011, and DBS Prediction for 2012

5. Source: Burson Marsteller, August 2011

6. Indonesia is 2nd Global Social
Network Penetration

11. Insight: Popular Social Networks
41,7 mio Users 1.6 % pageviews from 3 bio
24 mio Tweets 1.5 mio Users
3,8 mio 312 k Users
Registered
452 k Users
Users
*mio = million
bio = billion
Popular Social Network
in Indonesia

13. Household Ownership of Device
78% 29% 2%
31% Internet Capable
Desktop Laptop Tablet
Mobile Phone
ownership of an internet-capable mobile phone is more than double that of
desktop or notebook computers
Source: Nielsen, November 2011

15. “Indonesia is home to more than 250 million
mobile subscribers, and around 60 million of
them are Internet ready.
Andy Zain, Mobile Monday Community, GfK Research

16. internet mobile user in Indonesia
24.195.080 users
Source: Effective Measure, 2011

18. The Indonesian demographic with the highest penetration of mobile phones is
teenagers aged 15 to 19.
The top uses for mobile phones for teens: Instant messaging or chatting, not voice calls
or texting.
While they have increased in number, Indonesians spend less on their mobile phones.
Nearly 60 percent of mobile phone users spent less than Rp. 50,000 (@USD 5) per
month in 2010 compared to only 18 percent in 2005.

19. 2012 Prediction
digital consumers use
67% smart phones to access
internet
Increased 29% from 2011
Source: Nielsen, November 2011

21. Indonesia Internet Behaviour
Source: globalindexnet, 2011

22. 42% 43%
54%
35%
29%
13%
Desktop Notebook Mobile Regular Free Paid
PC Phone

23. Top five online activities conducted
on at least a weekly basis
71%
61% 59%
56%
51%
Private mgs Public Browsing Updating SN Email
on SN Sites Comments people's profile
on SN Sites profiles
Source: Nielsen, 2011

24. Proportion of
Proportion of digital
digital consumers
consumers ever visiting online
with an active forum vs. visiting monthly
90%
profile
40%
30%
23%
19%
Facebook Youtube Twitter Ever Regular
(Monthly)
Source: Nielsen, 2011

25. Social media supporting consumer decision
making-participation in past 12 months
52%
Discussing/posting your own
reviews about brands, product,
or services
31%
Reading other people's
22% comments about brands,
products or services
Watching an online video
about a product or service you
were thinking about buying
Source: Nielsen, 2011

26. Attitudes toward online advertising-
proportion agreeing with each statement
51%
48%
37%
If ads are relevant to I'm happy for Ads on websites can
my interest and needs advertisers to know be useful at times
I don't mind them my Internet usage
patterns if it means I'll
see more relevant ads
when I'm browsing
websites
Source: Nielsen, 2011

27. 77% Indonesian Facebook Users
likes Brand & Organization
Facebook Fan Page
Indonesian Internet users
20% connected with brands
through social media
Consumers talking about
24% brands in internet.
Source: Nielsen, November 2011

28. Motivations to Connect with Brands
Personal Exclusive
57% interest 49% informations
Talking
Get general
45% about the
products
44% informations
Source: Nielsen, November 2011

29. After connected with the brands in social
media..
47% access the product website
18% go directly to the store
13% buy the products
Source: Nielsen, November 2011