Unleashing brand power through Social Media Channel with Public Relations 2.0 by Anantya V. B at PR Strategy Seminar.

1. PR talk
in social media 2.0
By Anantya V. B
Co-Founder of Think.Web

2. it’s the world as you know it

3. Is It??

4. Ask Away
with your post it
or tweet away via @kenapaharuspr atau
@anantya dengan hastag;
#3p1
#3p2
#3p3
#3p4

5. Thanks To

7. Welcome...Social Media 101
#3p1

8. by definition
wikipedia
Social media are media for social interaction, using highly
accessible and scalable publishing techniques. They support the
democratization of knowledge and information and transform
people from content consumers to content producers.
Andreas Kaplan and Michael Haenlein
define social media as "a group of Internet-based applications that
build on the ideological and technological foundations of Web 2.0,
and that allow the creation and exchange of user-
generated content".

9. you know this right?

10. New Kind of Zoo

11. blogs
A blog (term "web log") is a type of website or part of a
website. Blogs are usually maintained by an individual with regular
entries of commentary, descriptions of events, or other material such as graphics
or video.
Blogger, LiveJournal, Open Diary, TypePad,
WordPress, Vox, ExpressionEngine, Xanga

12. social networking
Social networking are those which contain category places
(such as former school-year or classmates), means to connect with
friends (usually with self-description pages) and a recommendation
system linked to trust.
Facebook, MySpace, Cyworld, Friendster,
mixi,LinkedIn

14. micro blogging
Microblogging its content is typically much smaller, in
both actual size and aggregate file size.
Jaiku, Plurk, Twitter, Yammer, Qaiku,
kronologer

15. collaboration
WIKIS; Wikimedia, Wikia, PBworks, Wetpaint
Social bookmarking; Delicious,
StumbleUpon, Google Reader, CiteULike
Social news; Digg, Mixx, Reddit, NowPublic

16. sharing
VIDEO; YouTube, Viddler, Vimeo, sevenload
PHOTO; Flickr, Photobucket, Picasa,
SmugMug, Zooomr
PRESENTATION; scribd, slideshare

17. get to know em
listening and hand out the message

18. Nge - Hits
Why Facebook dan Twitter a big hit now?

19. Tipping Point
Law of the few
Stickiness factor
Right Context

20. Wild Card

21. Facebook 101
nearing 500 million monthly
active users
over 1 million websites have
integrated Facebook
functionality
If Facebook were a country, it
would be the SECOND
LARGEST country in the world
6% of the World is on Facebook!
Indonesia has the largest
number of Facebook and
Twitter users in Asia

22. statistics
Indonesia grew the most, adding 1,190,600 new monthly
active users to a total of 25.9 million.

23. statistics

24. What You Can Do?
Fans Page
Groups
Application
Social Ads
Celebrate the social platform!!!

26. Custom Tab

27. Applications

28. social platform

29. social platform

30. Twitter 101
In July 2009, Indonesia
did not even make the top
17.
December 2009 Indonesia
6th most Twitter users in
world
Jakarta is the highest
ranked city in Asia. With
0.58% of Twitter users
and 0.8% of Twitter
activity.

31. Statistic

32. Statistic

34. Blog Stat*
*Technorati SOTB 2009
Two-thirds are male
60% are 18-44
The majority are more affluent
and educated than the general
population
75% have college degrees
40% have graduate degrees
More than half are married
More than half are parents

35. Type of Blogger
Online Diary
Topical
Advocacy
Link Blog

36. Topical

37. Advocacy

38. link blog

39. Let’s Start To Talk
#3p2

40. The New
Communication
1. PR Medium Readers
ideas is crafted and build
2. PR /Medium
readers determined their own ideas
message message
Readers
Readers
message
message

42. Emotional Bonding
comments
likes
peer pressure
direct
i share to...

43. How To Talk
know the target
mass
few
know the situation
negative
neutral
positive

44. 24/7 media monitoring

45. 24/7 media monitoring

46. 24/7 media monitoring

47. 24/7 media monitoring

49. Selected Few
Select the medium
Find top person in Social Media
Have a conversation and compose the
message

50. Voice VS Noise

51. Your Effective PR
#3p3

52. new mantra
selamat datang ke domain publik
biarkan mereka berpartisipasi
komunikasi langsung

53. tips 01: monitoring
know the ground/sentiment
build a strong knowledge before tackling

54. tips 01: monitoring
know the ground/sentiment
build a strong knowledge before tackling

55. tips 02: message & receiver
build message as per insight and goal
compose based on medium
and who’s the receiver

56. tips 03: security net
build up an official place to spread info

57. tips 04: marketing and PR

58. tips 05: crisis management
spot - take action - change perspectives
always on & fast - be responsive NOT reactive

59. tips 06: get personal
Compliment your supporter
Activity with personal touch
Direct reply on problems

60. sneak peek 01

61. sneak peek 01

62. sneak peek 01

63. sneak peek 01

64. sneak peek 01

65. sneak peek 01

66. sneak peek 01

67. Measurement
#3p4

68. Golden Rules

69. Quantity
statistik
metrics
analisa (analyst)
• tools: statistic tools free, statistic tools from medium, analyst

70. Quality
sentimen (positive, negative)
star follower
awareness / feedback
• tools: independen research/monitoring/analyst

71. 24/7 Monitoring
gratis
berlangganan

72. Facebook

73. Facebook

74. Twitter
compile reliable tools

75. Twitter
compile tools

76. Twitter
compile reliable tools

77. Twitter
or made your own reliable tools

78. Blog
find the right measurement; again free or paid

79. Blog
find the right measurement; again free or paid

80. Remember

81. know your medium
who to talk
develop strategy
analyze it

82. thank you