Who Wants Tomorrows Newspapers?

•Als PPT, PDF herunterladen•

6 gefällt mir•2,525 views

Paul Adams

Why customer research is critical to designing successful digital news services.

Design News & Politik

lawnmower “… and the main story on today’s 6 o’clock news…”

Morning Evening Lunchtime Importance as a news source Frequency of use Internet Newspaper Television Radio Wake up Commuting Commuting Breakfast … in work… Time

My goal: to find out about last night’s match

Wow, this article about the housing market is really interesting…

This article about the housing market is getting in my way

Some examples of things we know about news from undertaking user research…

“ Has anything in the world changed since I last checked?”

[object Object],[object Object],[object Object],[object Object],[object Object]

Empfohlen

I Was A Guest Lecturer at Yeditepe University MBA Program in TurkeyFahri Karakas

Lecture 9 - New Paradigms, New Technologies, and Your Asset Creation - 6 Ma...Fahri Karakas

19 Mayıs Türkiye Sunumu - Üniversite Öğrencilerine Özel - Eğitim SlaytlarıFahri Karakas

Finding Our Happy Place in the Internet of ThingsPamela Pavliscak

Jim Brazell, Today's Speaker, Speaker PacketJim "Brodie" Brazell

Idea group,.entrepreneurship and innovations in e business -BookStoreLib

Guldkorn & Kaffe I Highlights fra Web Summit 2016In2media A/S

Capturing Users / Using social, engagement and mobile to drive acquisition an...Volker Hirsch

Empfohlen

I Was A Guest Lecturer at Yeditepe University MBA Program in TurkeyFahri Karakas

Lecture 9 - New Paradigms, New Technologies, and Your Asset Creation - 6 Ma...Fahri Karakas

19 Mayıs Türkiye Sunumu - Üniversite Öğrencilerine Özel - Eğitim SlaytlarıFahri Karakas

Finding Our Happy Place in the Internet of ThingsPamela Pavliscak

Jim Brazell, Today's Speaker, Speaker PacketJim "Brodie" Brazell

Idea group,.entrepreneurship and innovations in e business -BookStoreLib

Guldkorn & Kaffe I Highlights fra Web Summit 2016In2media A/S

Capturing Users / Using social, engagement and mobile to drive acquisition an...Volker Hirsch

20 Jobs of the Futuresparks & honey

"It's all coming together"cmazzucc

Technology and the future of education, learning, knowledge and universities ...Gerd Leonhard

The renaissance brandYoni Kish

Crowdsourcing - everything you ever wanted to knowYoni Kish

How to deliver VALUEYoni Kish

Future Success: TedX Beausoleil Gerd Leonhard Futurist SpeakerGerd Leonhard

Webinar 6 Society 5.0 | Wealth UniversityWealth Migrate

Connect, communicate, collaborateUniversity of Hertfordshire

111.01.future proofcareerchrishiggins_user

Future Kids Future Customers v2Andy Hadfield

020908 Handshaw Workshoptonyodriscoll

Wearable Technology - Learning, Connecting, Monitoring and Posing Seymourpowell

Violence Of The NewSeymourpowell

Nasa Space Tec 05 May2008 V2snopkowm

Social Media School 2Luke Harvey-Palmer

Hippo - The Human Focused Digital BookPete Trainor

SoLoMo The Future of Business in a networked societyGerd Leonhard

The Future of Smart DisclosureTim O'Reilly

Higher Education: What Comes After?John F.C. Cheong

How Your Customers' Social Circles Influence What They Buy, What They Do and ...Paul Adams

Understanding anyone's social network in 60 minutesPaul Adams

Weitere ähnliche Inhalte

Was ist angesagt?

20 Jobs of the Futuresparks & honey

"It's all coming together"cmazzucc

Technology and the future of education, learning, knowledge and universities ...Gerd Leonhard

The renaissance brandYoni Kish

Crowdsourcing - everything you ever wanted to knowYoni Kish

How to deliver VALUEYoni Kish

Future Success: TedX Beausoleil Gerd Leonhard Futurist SpeakerGerd Leonhard

Webinar 6 Society 5.0 | Wealth UniversityWealth Migrate

Connect, communicate, collaborateUniversity of Hertfordshire

111.01.future proofcareerchrishiggins_user

Future Kids Future Customers v2Andy Hadfield

020908 Handshaw Workshoptonyodriscoll

Wearable Technology - Learning, Connecting, Monitoring and Posing Seymourpowell

Violence Of The NewSeymourpowell

Nasa Space Tec 05 May2008 V2snopkowm

Social Media School 2Luke Harvey-Palmer

Hippo - The Human Focused Digital BookPete Trainor

SoLoMo The Future of Business in a networked societyGerd Leonhard

The Future of Smart DisclosureTim O'Reilly

Higher Education: What Comes After?John F.C. Cheong

Was ist angesagt? (20)

20 Jobs of the Future

"It's all coming together"

Technology and the future of education, learning, knowledge and universities ...

The renaissance brand

Crowdsourcing - everything you ever wanted to know

How to deliver VALUE

Future Success: TedX Beausoleil Gerd Leonhard Futurist Speaker

Webinar 6 Society 5.0 | Wealth University

Connect, communicate, collaborate

111.01.future proofcareer

Future Kids Future Customers v2

020908 Handshaw Workshop

Wearable Technology - Learning, Connecting, Monitoring and Posing

Violence Of The New

Nasa Space Tec 05 May2008 V2

Social Media School 2

Hippo - The Human Focused Digital Book

SoLoMo The Future of Business in a networked society

The Future of Smart Disclosure

Higher Education: What Comes After?

Andere mochten auch

How Your Customers' Social Circles Influence What They Buy, What They Do and ...Paul Adams

Understanding anyone's social network in 60 minutesPaul Adams

Social Design PrinciplesPaul Adams

No Spitting - Designing User Experiences in Emerging MarketsPaul Adams

Paul Adams Keynote from Mind The Product conference 2013Paul Adams

Bridging the gap between our online and offline social networkPaul Adams

Healthcare Napkins AllDan Roam

Alastair Reid - News in the digital ageGazetaWyborcza

Tracking the Future of NewsReuters Institute for the Study of Journalism, Oxford University

Future Of Mobile Apps Market In IndiaArohaTech IT Services

Generative research study - Synopted NewsIpsita Agarwal

APP Academy: Getting Started (SF) Info KitSalesforce Partners

[Hot and Exclusive] Top 20 iPad AppsMarie Weaver

The why/how/when/where/what of bloggingAmanda Kendle

Huge - Aaron Shapiro - iStrategy Chicago 2012iStrategy

Using Social Media on your TravelsAmanda Kendle

You have got yourself an app, now what? - Mobile Marketing Forum #MMF10AdNerds

Why Mobile App Retention Matters?Amarnath Vannarath

Social Media Mojo for REALTORS® Nicole Nicolay

Reuters Institute Digital News Report 2015: Selected highlightsDamian Radcliffe

Andere mochten auch (20)

How Your Customers' Social Circles Influence What They Buy, What They Do and ...

Understanding anyone's social network in 60 minutes

Social Design Principles

No Spitting - Designing User Experiences in Emerging Markets

Paul Adams Keynote from Mind The Product conference 2013

Bridging the gap between our online and offline social network

Healthcare Napkins All

Alastair Reid - News in the digital age

Tracking the Future of News

Future Of Mobile Apps Market In India

Generative research study - Synopted News

APP Academy: Getting Started (SF) Info Kit

[Hot and Exclusive] Top 20 iPad Apps

The why/how/when/where/what of blogging

Huge - Aaron Shapiro - iStrategy Chicago 2012

Using Social Media on your Travels

You have got yourself an app, now what? - Mobile Marketing Forum #MMF10

Why Mobile App Retention Matters?

Social Media Mojo for REALTORS®

Reuters Institute Digital News Report 2015: Selected highlights

Ähnlich wie Who Wants Tomorrows Newspapers?

OSF x Highway Africa: New forms of storytelling, distribution and revenueThe Splice Newsroom

Innovation prezoDavid Cohn

Education Loan EssayAmy Hart

Analysis Essay. Online assignment writing service.Jackie Hinton

Semantic web 3.0 - Direction FirstErica van Lieven

BackupDavid Cohn

Norway real-2David Cohn

J O U R 3340 Oct 1 Online JournalismNeil Foote

Post-PC MarketingMoxie Pulse

SEO What? (SEO and Journalism)petermoore

Journalism In The Digital Agepetermoore

009 Essay Example Yale Supplement Pa Why Nyu New YoKelly Lipiec

RoyalKnight Center

Research Proposallisavanwinden

Death by a million page views: How the mindless pursuit of reach is killing p...The Splice Newsroom

Drugs Addiction Essay In PunjabiAlison Parker

Youthful audiencesKas Media

H.R Congress Apr '08 in Warsaw richardfrodin

Essay Communication CycleStacy Marshall

Ähnlich wie Who Wants Tomorrows Newspapers? (20)

OSF x Highway Africa: New forms of storytelling, distribution and revenue

Innovation prezo

Education Loan Essay

Analysis Essay. Online assignment writing service.

Semantic web 3.0 - Direction First

Backup

Norway real-2

J O U R 3340 Oct 1 Online Journalism

Post-PC Marketing

SEO What? (SEO and Journalism)

Journalism In The Digital Age

009 Essay Example Yale Supplement Pa Why Nyu New Yo

Royal

Research Proposal

Death by a million page views: How the mindless pursuit of reach is killing p...

Drugs Addiction Essay In Punjabi

Youthful audiences

H.R Congress Apr '08 in Warsaw

Essay Communication Cycle

Kürzlich hochgeladen

Editorial design Magazine design project.pdftbatkhuu1

VIP Russian Call Girls in Gorakhpur Deepika 8250192130 Independent Escort Ser...Suhani Kapoor

Design Inspiration for College by Slidesgo.pptxTusharBahuguna2

Best VIP Call Girls Noida Sector 47 Call Me: 8448380779Delhi Call girls

Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...home

AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...BarusRa

Booking open Available Pune Call Girls Nanded City 6297143586 Call Hot India...Call Girls in Nagpur High Profile

VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130Suhani Kapoor

Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)amitlee9823

CALL ON ➥8923113531 🔝Call Girls Kalyanpur Lucknow best Female service 🧵anilsa9823

VIP Call Girl Amravati Aashi 8250192130 Independent Escort Service AmravatiSuhani Kapoor

VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130Suhani Kapoor

Call Girls in Kalkaji Delhi 8264348440 call girls ❤️soniya singh

Kurla Call Girls Pooja Nehwal📞 9892124323 ✅ Vashi Call Service Available Nea...Pooja Nehwal

young call girls in Vivek Vihar🔝 9953056974 🔝 Delhi escort Service9953056974 Low Rate Call Girls In Saket, Delhi NCR

(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...ranjana rawat

Petrosains Drama Competition (PSDC).pptxIgnatiusAbrahamBalin

Peaches App development presentation decktbatkhuu1

VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130Suhani Kapoor

WAEC Carpentry and Joinery Past QuestionsCharles Obaleagbon

Kürzlich hochgeladen (20)

Editorial design Magazine design project.pdf

VIP Russian Call Girls in Gorakhpur Deepika 8250192130 Independent Escort Ser...

Design Inspiration for College by Slidesgo.pptx

Best VIP Call Girls Noida Sector 47 Call Me: 8448380779

Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...

AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...

Booking open Available Pune Call Girls Nanded City 6297143586 Call Hot India...

VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130

Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)

CALL ON ➥8923113531 🔝Call Girls Kalyanpur Lucknow best Female service 🧵

VIP Call Girl Amravati Aashi 8250192130 Independent Escort Service Amravati

VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130

Call Girls in Kalkaji Delhi 8264348440 call girls ❤️

Kurla Call Girls Pooja Nehwal📞 9892124323 ✅ Vashi Call Service Available Nea...

young call girls in Vivek Vihar🔝 9953056974 🔝 Delhi escort Service

(AISHA) Ambegaon Khurd Call Girls Just Call 7001035870 [ Cash on Delivery ] P...

Petrosains Drama Competition (PSDC).pptx

Peaches App development presentation deck

VIP Call Girls Service Mehdipatnam Hyderabad Call +91-8250192130

WAEC Carpentry and Joinery Past Questions

Who Wants Tomorrows Newspapers?

1. Why c us tom er research is critical to designing successful digital news services.

2. Content

3. Context

4. lawnmower “… and the main story on today’s 6 o’clock news…”

7. Morning Evening Lunchtime Importance as a news source Frequency of use Internet Newspaper Television Radio Wake up Commuting Commuting Breakfast … in work… Time

9. My goal: to relax

10. My goal: to find out about last night’s match

11. Wow, this article about the housing market is really interesting…

12. This article about the housing market is getting in my way

13. chameleon

14. Some examples of things we know about news from undertaking user research…

15. Broad and shallow engagement

16. “ Has anything in the world changed since I last checked?”

17. Narrow and deep engagement

18. People don’t read online. They scan.

19. Most people just care about the basics.

20.

21. Facts Opinion

22. Serendipity

23.

24.

25.

Hinweis der Redaktion

I want to talk about getting out from behind our desks and away from our internal design meetings and out into the real world to understand how people consume and interact with news. For the next 5 minutes, think about the difference between creating content and pushing it at people, and creating content and giving people the tools to find it.