Insurers' journeys to build a mastery in the IoT usage
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InPost PosTech 2011
1. Using technology
to enter new markets
Marcin Bosacki
Head of International & Social Media
InPost
2. Agenda
ď§ InPost â who we are?
ď§ To e- or not be!
ď§ InPostâs solutions to enter new markets
ď§ easyPack 24/7 â case study in Poland
ď§ Using Facebook to gain new customers
3. InPost â challengers from Poland
ď§ Largest private postal group in Poland
ď§ 30% of unaddressed mail
ď§ 10.5% of addressed mail
ď§ entering e-commerce
ď§ Part of Integer.pl Capital Group
ď§ Stock-listed on Warsaw Stock Exchange
ď§ WMA winner for Growth Category
ď§ 141 mln addressed items compared to 74.84
mln in 2009
4. Social mail
Transactional
mail
Direct Mail
Parcels
Less mail is being sent
5. Increasing role of e-, m- and f-commerce
ď§ 591 billion euros â world e-Retail spend in 2010
ď§ > 2 billion internet users
ď§ 585 million Facebook users
ď§ 50% of them logged in on any given day
ď§ 28% check their Facebook on smartphone before getting
out of bed
ď§ Brands are now thinking how to monetize Facebook
ď§ 58% of Japanese used mobile phone to browse internet at
least monthly
Source: IMR World, Socialbakers.com, Asia-Pacific Technographics Survey
6. 30% of revenues to come from non-mail
E-shops on MVNO â free access
Facebook to internet via phone
easyPack 24/7
E-invoicing and Mobile
Hybrid Mail
Payments
7. 420 machines in Poland
Number Max dimensions
Size
of boxes (in cm)
ď§ Self-service pick-up points for
collecting and sending parcels Size A 32 8 x 38 x 64 cm
ď§ SMS / email notification about Size B 32 19 x 38 x 64 cm
the parcel in the machine
Size C 12 41 x 38 x 64 cm
ď§ 800 machines in total in Poland
ď§ User and producer of the
machines
ď§ Shortly new machines for
Estonian Post
ď§ 5 new countries in 2011
8. 37.45% of parcels collected
between 18:00 â 8:00
ď§ 97% delivered day after posting
ď§ 51% of parcels collected within 6
hours after leaving it in the
machine
* Source: InPost, data from October â10 â February â11
9. New opportunities for e-retailers
ď§ Case studies - selling âAvatarâ
movie & âKillzone 3â game
ď§ 500 parcels pre-entered into
selected machines
ď§ Customers â making a purchase,
confirmation of payment and
instand availability to collect
parcels
ď§ Sales starts from midnight
10. ~ 200.000 fans on Facebook
ď§ Paczkobranie â âParcel-sweepingâ
ď§ Pick up the box and win the physical
award from our e-commerce
partners
End of 11th edition
184 515 fans
Best social media
campaign in 2010
Start 299 fans
in Poland
11. ~ 18.000 new customers â Parcel-riddle
ď§ Pick up the box and using
hints guess what award is
hidden in the parcel
ď§ Go to the easyPack 24/7 and
find out if you win the award
ď§ Only a few main awards but
each participant received a
discounts coupon for circa
400 euro to be used in 52 e-
retailers
12. ~ 5.000 â new users with InPost LOVE
ď§ InPost LOVE
ď§ Sending âLove letterâ using
hybrid mail linked with FB
ď§ Pick up a friend to give a present
ď§ Friends to choose easyPack 24/7
for collecting their present
ď§ Member get member
ď§ Channels:
ď§ Radio
ď§ Outdoor
ď§ Social Media
ď§ 5.000 new users in 3 days
13. InFlavo â new sales channel via Facebook
ď§ InFlavo - Facebook application which
allows companies and individuals to sell
their products through via Facebook
ď§ Integrated with payments and delivery
options
ď§ easyPack 24/7 as a major delivery
channel â creating demand for the solution
InFlavo
ď§ InFlavo Commercial â 100 e-shops
ď§ InFlavo Friendly Shopping â 1456
individuals
ď§ InFlavo Market â all products listed
with a breakdown by categories and
prices
14. FreeM â new MNVO with targeted ADs
Pick up the WWW Start Advertisement Landing Page
Free surfing After 300 kB or after 30 minutes
⌠and free surfing again
next advertisement
15. Using technology to enter new markets
mobile ADs e-commerce mobile easyPack 24/7
m-commerce f-commerce payments
16. Thank you for your attention
Marcin Bosacki
Head of International & Social Media
InPost