U.S. Pet Market Outlook 2009-2010: Surviving and Thriving in Challenging Economic Times

1. U.S. Pet Market Outlook 2009-2010: Surviving and Thriving in Challenging Economic Times

2. U.S. Pet Market Retail Sales by Category: 2009 and 2010 (in billions) Source: Packaged Facts U.S. Pet Market Outlook 2009-2010 6.0% Sales Category $ Sales 2009 % Chg vs. 2008 $ Sales 2010 % Chg vs. 2009 Veterinary Services $19.18 10.0% $21.29 11.0% Pet Food 17.77 4.5 18.57 4.5 Pet Supplies 10.81 3.5 11.41 5.5 Other Pet Services 5.97 3.0 6.26 5.0 Total $53.72 6.0% $57.52 7.1%

3. Human/Animal Bond Source: Packaged Facts U.S. Pet Market Outlook 2009-2010 Note: Pet owners include owners of dogs, cats, fish, reptiles, birds and/or small mammals. * Read as follows: 91% of pet owners agree (a little or a lot) that they consider their pet(s) part of the family. “ Consider My Pet(s) Part of the Family”: By Percent of Pet, Dog/Cat, Dog and Cat Owners, 2009 Cat Owners Dog or Cat Owners Dog Owners Pet Owners

4. Recession Resistance Source: Packaged Facts U.S. Pet Market Outlook 2009-2010 Percent of Pet Owners Who Anticipate Spending Less on Pet Food/Supplies in Next 12 Months, 2009 * Read as follows: 14% of pet owners agree a little and 5% a lot that they anticipate spending less on pet food/supplies in the next 12 months.

5. Health & Wellness! Source: Packaged Facts U.S. Pet Market Outlook 2009-2010 Share of U.S. Pet Market Retail Sales by Category: 2004, 2008 and 2013 $71.3b $39.5b $50.7b

6. U.S. Pet Market Outlook 2009-2010: Surviving and Thriving in Challenging Economic Times View our extensive catalog of pet market studies at www.packagedfacts.com Thank you for listening!