1. Demystifying
Mobile Apps Ecosystem

2. Co Founder : Signals
Co Founder : Mobile Monday Delhi
Part of Team at Spice Labs, Monsoon Multimedia.
Ideation

3. What this talk is about ?

4. Techies
To
Tycoon

6. • No Silver Bullet
• Hindsight Wisdom: This is What Worked for us
• My Views Not of My Company or Our Partners

7. Ideation
How to pick up the right idea to work upon ?

8. Pre requisite:
Team : Technology MUST be in-house . Never Outsource.
Operating CASH for One Year
Live In Problem Space for few months.

9. A Case Study in Need Estimation

10. Need Estimation
Observation :News Volume = User Interest

11. Conclusion : Demand is universal. All User are App Savvy.
Observation :Nokia Rich Countries Search for Nokia App
Need Estimation

12. Other Technique:
Ask the OEM App Store Guys for Gap in Content.
Google Predictive Search Suggestion.
BAR Test .( Difficult to do in Ahmedabad)
Online Survey
Geographic Clone & Platform Clone are good ideas.

13. Need Identified?

14. Test Assignment
Instagram For Windows Phone ?
Instapaper For Windows Phone ?
Flipboard For Windows Phone ?

15. Product Management
How to pick right feature & ship the damn thing .

16. Decision Framework
Your Decision Framework don’t give you answer. It’s a forcing
function which put a process in place to think
about product.

17. Qualities of Good Roadmap
Based On right mix of DATA & Believes.
Cohesive with Team Skill and Resources.
Responsive to Market Dynamics.
Clear about bets you are making.
NO Knee Jerk Reactions

18. © Kenton Kivestu

19. © Kenton Kivestu
What Customers
are doing in
your product?
What Competition
Is doing right ?
What Customers
Are asking For ?
What you
want to Build ?
And Why ?

20. © Kenton Kivestu

21. Case Study
Pinterest Vs Facebook Wall
There are no Right Answer in Product Management

22. Test Assignment
Should Facebook Introduce Dislike Button?

23. Discovery and Distribution
Build it and Will They Come ?

24. App Store Dynamics

25. In Plain English .

26. Case Study
Free Vs Paid App Featuring Priority
How Bloon Made it to Top5 ?

27. Monetization
Thinking of Pricing Model and Price Point

28. Four Quadrant of Pricing
How to Monetize Vs When to Monetize ?

29. Four Quadrant of Pricing
Quadrant 1 : Games, Studio /portfolio approach,

30. Four Quadrant of Pricing
Quadrant 2 : Platform and Advertisement

31. Four Quadrant of Pricing
Quadrant 3: Utility Quadrant

32. Four Quadrant of Pricing
Quadrant 4: Branding Quadrant

33. Lessons
Which I Learned Hard Way

34. What We Believe at Signals
There is no substitute of having a good product.
There is a fine line between perseverance and being stupid.
Learn from everyone but contextualize it for your product .
Avoid cynics .Their Advise is actually their biography.
Between Culture and Competency . Culture always win.
Take Risk :Mediocrity kills you by thousand cuts .

35. Prashant Singh
Co-Founder, Signals.
Email :prashant@thesignals.net
Cell: +91-9910270434
Skype /Gtalk/Twitter: pacificleo
Feel Free to contact me at

36. Thanks .