1. presents at New Delhi, 26 th May ‘07 Is India ready for a mobile ad-network?

6. Mobile Advertising Value Chain

7. Digital Media

8. Digital Media as seen by ad networks

9. Measurement Insight Targeting Data Digital ad network mandate

10. US Online Spending 94% Online Spending 40% of Impressions 50 Websites $ 2.7 CPM 6% Online Spending 60% of Impressions Everything Else $ 0.11 CPM

12. Various options for Mobile Advertising

13. Major Mobile Ad-Networks worldwide (AOL) (Microsoft)

14. Target: 500,000 visits (all media) Result: 180,000 visits (4 million impressions, CTR>3%) – Only Mobile Case Study : Adidas

15. The Indian Story

16. Taking a cue from the way the Internet media has evolved? >11,500 Tech Forums / Sites and Blogs >40,000 Adv India sites

21. Tyroo – Digital Convergence Our Vision: Consolidate digital media inventories, develop targeting technologies & local capabilities to deliver advertising through all media platforms to make it accessible to everyone Mobile Media Internet Media Tyroo – Internet & Mobile Platforms

22. Thank you ! [email_address] +91 9910108483