Digital Transformation Iapa 1106

PART 1 Social Media Revolution in Bakersfield, California

The Bakersfield Californian ,[object Object],[object Object],[object Object]

Media Trends & Challenges ,[object Object],[object Object],[object Object],[object Object],Technology has dramatically changed the media landscape. A shift from mass media to niche strategy

[object Object],Dad: newspaper Kids: TV Mom: Off the radar Or put another way ….

[object Object],The actual media landscape

“ A Network of Niches” ,[object Object],[object Object],[object Object],[object Object],[object Object]

Lots of Activity ,[object Object],[object Object],[object Object],[object Object]

Same tools, different usage ,[object Object],[object Object],[object Object]

Interests help like minds connect Find other fans of ska, running, tattoos in a few clicks.

Blogs bring in content, news, fun

Band radio attracts music fans ,[object Object],[object Object],[object Object],[object Object],Listen to Bakotopia Radio

Local Business Directory ,[object Object],[object Object],[object Object],[object Object],[object Object]

Newsroom revolution ,[object Object],[object Object],[object Object],[object Object]

Rethinking print ,[object Object],[object Object],[object Object]

The Online Audience Paradox ,[object Object],[object Object],[object Object]

We began to ask ourselves ... ,[object Object],[object Object]

Which leads us to … PART 2: Printcasting

What is Printcasting? ,[object Object],Let anyone create a printable magazine. No software or design skills required. Use your own content, or remix content from others. Make print advertising easy, fun & affordable. If you can e-mail or post to a blog, you can place ads that appear in printed magazines. 1 2

Other ways to look at it ,[object Object],[object Object],[object Object],[object Object],[object Object]

Self-serve ad tool ,[object Object],[object Object],[object Object]

Who needs a magazine today? ,[object Object],[object Object],[object Object],[object Object]

Where interest is coming from ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Hyperlocal example: Andynoise ,[object Object],[object Object],[object Object],[object Object]

Global audience ,[object Object],[object Object]

Print, Online, Mobile, and … ? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Print view ,[object Object],[object Object],[object Object]

Web-friendly view ,[object Object]

All Participants Share Revenue ,[object Object],[object Object],[object Object],[object Object],[object Object]

Printcasting Around the World ,[object Object],[object Object]

Partnerships ,[object Object],[object Object],[object Object],[object Object]

Printasting en Espanol? ,[object Object],[object Object]

See it in action See the screencast video at http://vimeo.com/6618958

Gracias! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Digital Transformation Iapa 1106

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Digital Transformation Iapa 1106