Web 20 and new it trends pablo de castro uc

Diploma in European Business and Economics
Business Management Techniques: Good Practices
Management Information Systems

MANAGEMENT INFORMATION SYSTEMS
www.pablodecastro.com

OPEN SOCIETY, WEB 2.0 AND NEW TRENDS ON
INFORMATION SYSTEMS

Mar-2013

UC-DEBE|www.pablodecastro.com|Web 2.0 and new IT trends


GROUNDSWELL



Source: Juan Lara


Source: javiervelilla.es



NEW WAVES
NEW TRENDS



“At crisis times only
the creativity is
more important than
knowledge”
Albert Einstein



Current Society Trends

 Globalization

 Open World or without boundaries

 Complexity

 Uncertainty, Suspense


Globalization = Open Systems

The open systems are
been distinguish for:
Requiring

Uncertainty Trust

Complexity Networks



New Culture

RESERVED/CLOSED COLLABORATIVE OPEN
Share internally information and Linking ecosystems (comunities)
Silos, stiffness, inflexibility knowledge
indoor and outdoor
to win-win mutually



Crisis times require

 Out of the Box (Cube)

 Go out from our comfort
domain

 Cross the boundaries

 Creativity and Innovation


Where good ideas come from?
(Kevin Kelly y Steven Johnson / Wired oct 2010)



Steve Johnson:
Coral Reef as innovation model
Huge creative environments, as MIT,
Los Alamos, New York or the World
Wide Web are as coral reefs, with
colonies of several and diverses
creators, that are been interacting
and affecting reciprocally.



Coral Reef: The perfect engine of innovation

 TWITTER: not only for watch what are people
doing while have breakfast, but listen what are
talking people about, what are their feature
issues, prefered articles, blogs, with whom are
they connected, to share knowledge using
microcontents ( only 140 characters)

 FACEBOOK: Not to create a book of former
students, instead to build a new networked
market where people, companies, administration
and other organizations remain connected and
adding value.


WEB 2.0
.


March-2013



Webmasters- Static content

Surfing and sinking

The “king” is the content

Static web page, difficult to modify and upgrade

Surfers, informations consulmers

Poor interaction( e-mail, forms…) Web 1.0
Use in marketing and promise of e-commerce, not to the collaboration

Modems (9.6 kbs) .Very small bandwith available

Pay by access business models



Intranets. Knowledge Management

B2B B2C Web 1.5
Extranets. Open your intranet to your customers

Inet models

ADSL 256-512Kb and p2p applications

ASP and J2EE applications
Expectative grow
Productivity on-line applications and grow without
a solid base.
Show up Banks in Internet

Electronic Administration Venture capital
support new
Internet arrive to Tourism sector
business and this
News on internet, books on-line, e-commerce, acutions on-line bubble grow too
much.



Foto de http://alwaysnewmistakes.wordpress.com/2008/01/


Band Width growing

Foto de http://www.compuservicios2laredos.com/computips/320-
UC-DEBE|www.pablodecastro.com|Web 2.0 and new IT trends como-ampliar-el-ancho-de-banda-en.html


P2P

Foto de <http://www.masternewmedia.org/information_access/p2p-
peer-to-peer-economy/peer--to-peer-governance-production-
property-part-1-Michel-Bauwens-20071020.htm>


Foto de http://www.fueradelimites.com/2007/09/25-el-blog-de-las-
UC-DEBE|www.pablodecastro.com|Web 2.0 and new IT trends chicas-de-la-poule-de-los-martes


Foto de http://noticiastheinternet.blogspot.com/2007/12/wikipedia-
UC-DEBE|www.pablodecastro.com|Web 2.0 and new IT trends bajo-licencia-de-creative.html


FREE
COST SERVICE

You Tube Hotmail Google docs
Del.ici.ous bloglines
flickr
wordpress
Blogger
Skype messenger

Google maps Dropbox
gmail
facebook


Users have become
producers and consumers.
people joins to work Simplicity is the key…
together in the creation of
software, content,
communities…
• Collaboration
• Conversations
• Communities You can learn from what
others do and with CC and

• Content creation
mashups provide new
knowledge…
There are discussions on
any topic imaginable…
• Accumulative learning
• Collective intelligence The collective
intelligence can be

New concepts
understood as the
Communities have always ability of a group of
existed, but now are people to collaborate
created on any topic
imaginable.. show up and achieve goals
together. Build the
knowledge among a
lot of …



Fotos de http://www.businessweek.com/magazine/content/05_25/b3938002_mz001.htm
UC-DEBE|www.pablodecastro.com|Web 2.0 and new IT trends y http://www.time.com/time/covers/0,16641,20061225,00.html


Web 2.0 is an We can describe
adventure, and what is and what is
therefore we do not not, as well as the
know how to define origin of the concept
it.

It is a new attitude,
where the
protagonist is the
The best is to live it
user

UC-DEBE|www.pablodecastro.com|Web 2.0 and new IT trends D. Armano


¿Is it a transitory
fashionable “Meme”?

The Web 2.0 and Social
Networks are not only
technology, but they are
the perspective from
where we should work to
develop our organizations
in a new world



SOCIETY 2.0= Knowledge Society

$ $



Web 2.0 and Social
Networks
Society 2.0
Business 2.0
Logistics 2.0
Education 2.0

D. Armano
Generation 2.0



What Is Web 2.0
Design Patterns and Business Models
for the Next Generation of Software
by Tim O'Reilly
09/30/2005
http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html



The wenthat it Extensible web
is only read where you can
read and write

• Read •Read/Write
• Document, Page • User, link,
picture, location…
• Static
• Dynamic
• Browser
• Browser, RSS
reader, mobile
• geeks
• Everyone

Adapted from Aníbal de la Torre (artículo) and Tyson Williams
(foto) dia1


Society Enterprise Education News Politics Marketing
2.0 2.0 2.0 2.0 2.0 2.0

New actitude Democratizati
HHRR Simplicity on
Listen
Reach Viral
everybody Microcontent
s
Collective
Power of Customers
learning
users
Participatory
Free
Freedom to Democracy
spread your
word Suppliers Engagement
Participation
Motivations Proximity
Campaigns
Shift free Proccess Contents
Ubicuity
tiime use



technology marketing

2.0

2.0 is a global concept that involves the three business
parameters to get the ultimate goal of community
generation. Loyalty marketing is to create a sense of
belonging. This is what organizations are trying to do.
Generate the value of the brand membership is the
Proccess
main goal in the creation of the community.
management



The tools and services that form the WEB 2.0



• According to the value and usefulness can
be classified in the following types
– social networks and virtual communities
– user generated content
– social organization of the information
– applications and mashup services



social
networks
Participatory
communities
where
relationships are
established
between users
on the basis of
their common
interests



Blog (weblog o
bitácora):
Web site that collects
chronologically articles
from one or several
authors, appearing most
recent first.
Readers can add
comments on each article
and the author respond (
= conversation)



Podcast (iPod + broadcast):
Blog where articles are sound
files recorded by the author
6 minutes BBC learning english



http://www.flickr.com


Edublog:
It is a weblog that is
used for educational
purposes or in
learning
environments by
both teachers and
students

http://www.aula21.net/
aulablog21



Creative Commons License:
Legal contract to define the
copyright on the use, modification
and reproduction of the content

http://es.creativecommons.org

http://www.youtube.com/watch?v=UTLcwq-
wxRY&feature=plcp



(tag): word/s key/s associated to a content (picture, video, web…)

(tag cloud)



Folksonomía: Taxonomy
(classification system) of information
built between several without
hierarchy between terms

http://www-958.ibm.com/software/analytics/manyeyes/



Canal (feed): RSS file with last contents publish by a website
RSS (Really Simple Syndication): XML starndard file to syndicate contents . Also Atom
and RDF
Sindication: Suscribe from a Reader to news, contents and updates in one o several
websites
RSS Reader: Software to read RSS files


TRACKBACK. Who likes me BLOGROLL.Who I like



http://www.panoramio.com


Could we live without social web, web 2.0?

Think about how we use internet today and how we were
using it, only six years ago. It is more, think about why, how,
where, when and who is using the web.
The social web, web 2.0 , is the innovation of our time. If
internet comes to be or not a phenomenon of masses is
irrelevant. Our behavior and that of future generations has
been altered irreversibly.



10 Ideas for companies in times of crisis

Many companies around the world are beginning to use in-depth and look at the
power that offer web 2.0 tools to improve its internal organization and its results.
Do we see any proposal?

Adapted from NETORATON 2.0
By Cesar Calderon
http://www.netoraton.es/?p=3072



1.- Detects the talent within your company:

How many workers in your company are active users of social networks
such as Facebook or LinkedIn? How many of them write a blog? If you are
able to connect with them you have elements with a huge capacity for
leadership, generation of networks and initiatives. They can lead change
processes.



2.- Keep always together to your best brains.

In large companies with business units and geographically remote
production is complicated - and expensive - gather in the same physical
point to different work teams. Why wouldn't use wikis to collect their ideas
in a collaborative ecosystem?



3.- Continuous Brainstorming.

The internal use of systems of microblogging sites like Twitter or similar we
could afford to keep permanently open channels of innovation with the
virtuality of the communication has to occur in small pieces of 140
characters. Goodbye to 200 page reports!!.



4.- Listen people is talking about your company in the network.

The network allows us to remain in a permanent state of active listening,
talking to our customers and anticipate potential crises.
.



5.- Open channels of conversation with your customers .

You will get direct channels of communication with your customers giving
you a privileged insight into the market.



6.- See beyond where your customers are.

Not only blogs, social networks allow you to be more in touch with your
potential customers about your products. If they are on social networks,
what do you expect?



7.- Invests in advertising that works.

What return will bring you the classic formats of advertising? The
segmentation that offer social networks let you direct your messages to
them who really may be interested in.



8.- Play, create, research, try&test .

The network is in constant motion, each day there are new ideas, products
and applications that can help your business. If you let sit down and still
they do not come to you !!!.



9.- Take part in the conversation.

The world not just in your company, if you keep the doors closed
innovation will be more complicated. Talks with other companies, with your
suppliers, your customers, your competition. Social Media begin to allow
chart these talks in a simple way by contributing ideas and receive
contributions from an environment that is multiplying exponentially each
day.



10.- ….More ideas and proposals?.

…………………………
…………………………
…………………………
………………………….
…………………………



“Seems a key immediate work on the use of Web 2.0 tools in
the management of organizations and especially in the
management of persons, both as an object of knowledge, as
well also, as a tool to generate new knowledge networks and
adapt existing networks to a new culture 2.0
” .

“Start to learning by doing”



NEW TRENDS ON INFORMATION SYSTEMS


March-2013



Index
• The cloud computing
• Crowdsourcing
• Semantic Web
• RFID
• Internet of Things
• Smart Cities
• Environmental Intelligence
• Web Squared
• Big Data and Conceptual Economy



The cloud Environmental
Smart Cities
computing Intelligence

Internet of
Crowdsourcing Web Squared
Things

Big Data y
Semantic Web RFID Conceptual
Economy



The Cloud Computing

Cloud fashion

Providers are Platform and
responsible develop
for: applications maintenance

nfraestructure hosting

And they offer to us

As a service


Cloud Computing

TCO

They
tend to
zero cost
Adquisition


Cloud phenomenon

Freemium

Free

Pay by service


Components and architecture
• Google Chrome
Clientes • Iphone
Cloud

• Facebook
Aplicaciones • Google Apps
Cloud
• Microsoft online

• Agregadores
Servicios Cloud • Paypal
• Google maps

• Mosso
Plataforma Cloud • Force.com

• Live mesh-Azore
Almacenamiento Cloud • Skydrive
• Amazon Simple Storage Service

• Amazon EC2
Infraestructura Cloud • Gogrid
• Rackstage



CROWDSOURCING
The Cloud Computing


http://www.wired.com/wired/archive/14.06/crowds.htm
l

The Rise of Crowdsourcing ( Jeff Howe)



Outsourcing Crowdsourcing

The Cloud Computing


Semantic web


Semantic
metadata

Automatic
assesment
World
Wide
Web



RFID


What is an RFID tag?
An electronic tag is a tag made up of an IC chip and an antenna.
○ Electronic tags use radio signals to provide a range of applications not possible with conventional barcodes, such as:
・Multiple tags can be read together as a group ・Readers can read tags from a distance
○ Small, thin, and cheap electronic tags will not only replace barcodes but also provide a range of useful network-based
applications.

RFID tags are the tools that form the basis of ubiquitous networking

Adapted de NOZAKI Masatoshi


Image of network-based RFID

Guard
Server
Insuranc
e
Car maker

Database of objects
with RFID tags Network
Seamless tag information
control
Exchanging RFID tag attribute
Interconversion gateway information between different
Converting an electronic tag platforms under seamless
number into a network address Network address management
indicating a data location

Leader

New business/service
E-tag Linking different industries
Gas station
through network for sharing
log, real-time, and other
information
Security adaptive control
Preventing information tampering or
illegal access and protecting privacy
4

Welfare Field (Location Information
Business Management Techniques: Good Practices System)

Outline
Each person will carry a terminal to read RFID codes. The obtained RFID
codes together with the situation is transmitted to the server. As a result, for
example, to a terminal that is carried by a person who has some eye sight
problems, the services suitable for those who have such problems will be
called up.
Image of Use
Please move
forward slowly.

The elevator
for A slope comes RFID
wheelchairs out between a Resolution
comes out. home and a train. Server

Network
Location
Information
System
Which is a The chair Position
destination appeared in the
on the premises In the car Information System
? direction of the
Stairs
are 1m forward right.
ahead. Please sit down.
Be
careful. XX
station

5

Distribution Field (Container
Business Management Techniques: Good Practices Distribution)

Outline
Each container loaded or unloaded at a quay has an RFID tag for the
automatic recognition of the container number. This allows real-time
tracking and also location management in the container terminal.

Image of Use
System image Electronic datum
(Reference GP
station) S

Radio control
station

E-tag
E-tag reader

Automatic recognition of container
Antenna
seal and seal number

E-seal tag

Flow in terminal
Quay
Gate Yard Quay

Yard

Gate
Automatic recognition of Automatic recognition of Automatic recognition of
container number and seal container number at
loading or unloading
container number at Container
loading or unloading
UC-DEBE|www.pablodecastro.com|Web 2.0 and new IT trends terminal
8


INTERNET OF THINGS


Any thing, conveniently tagged, will be able
to communicate with other objects equally
tagged via Internet protocol, the protocol IP


Management Information Systems SMART CITIES

Smart Grid

Airport

Education Harbor
Business Energy Public safety
Disaster Management System
prevention
Network Railway

Intelligent transport system

E-government

Medical care Stadium
Automotive

Home Energy Electric Vehicle
Management
System



Environmental Intelligence
The Cloud Computing


Environmental Intelligence

New technological scenarios,
characterized essentially by the existence
of digital environments, equipped with
devices sensitive to the presence of the
people and that will react to them, adapted Google Glasses
to their needs, customs or emotions.



2
WEB
WEB SQUARED



FACE TO SEE



The shadow of each thing in the internet



Creativity

Low cost Innovation

Conceptual
Economy

Social
Desing
media

Internet



Book interesting about
new economy



new economy

DO NOT
WASTE
THIS
CRISIS



new economy
FROM PUSH
PROGRAMS TO
PULL
PLATFORMS



new economy

THE CREATIVE
POWER OF
COLLABORATION



new economy

SHARE AND
SHAKE INTERNAL
AND EXTERNAL
IDEAS TO
INCREASE THE
GROWTH



new economy

HOW TO GIVE UP
CONTROL, AND
BE IN COMMAND


Web 20 and new it trends pablo de castro uc

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