SlideShare ist ein Scribd-Unternehmen logo
1 von 52
Electronic Retailers Association E-Commerce in Asia /  Japan Brian Nelson, CEO & President April 25, 2007
Affiliate Consolidation Globally Japan Europe US US, Europe, Japan US, Europe 1999 1999 1998 1996 1998 Yahoo! Japan (AOL) ValueClick Rakuten DoubleClick / Google Where When Ownership
Asia’s Increasing Profile
Asia’s Increasing Profile
Asia Forecast - eCommerce & Online Advertising eCommerce US$ Millions Online Ads  US$ Millions
Japanese Internet Growth Japanese Internet Users: over 78m by the end of 2006 (Over 60% broadband penetration)
Japanese Market Continues to Grow Estimates of Internet advertising expenses Estimates of the Scale of the Affiliate Services Market (Unit: billion yen) (Source: Dentsu Communication Institute) (Source: Yano Research Institute) actual estimated estimated estimated 2005 2006 (estimated) 2007 (estimated) 2008 (estimated) ValueCommerce holds a market share of around 20%. (Unit: billion yen) 2009 2008 2007 2006 2005 330.4 288.8 247.7 207.1 170.0    Web ads 566.0 488.6 414.3 342.1 272.2 Total 92.7 4.5 14.0 55.4 110.6 8.0 14.6 66.6 77.5 44.0 30.0    Mobile ads 15.0 13.1 11.9    E-mail ads 129.2 75.4 59.0    Search linked ads 13.9 2.5 1.3    Content linked ads   24.5 17.5 11.2 6.2    Mobile affiliate services 106.4 76.0 51.0 31.4 Total 58.5 81.9 39.7 25.1    PC affiliate services
Unique Features of the Japanese Market
Japan leads in Consumer Generated Media ,[object Object],[object Object],[object Object],[object Object]
World leading in Mobile Internet use… In 2005, the number of mobile internet users exceeded PC users. PC Internet Users  Mobile Internet Users  User only of cellular phone, PHS, and portable terminal (Data: IAC Ministry) 4,980 5,722 6,164 6,416 6,601 2,504 2,794 4,484 5,825 6,923 657 1,061 1,453 1,511 1,921 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 2001 2002 2003 2004 2005 (10thousand)
Japanese Mobile eCommerce Market Mobile Market Breakdown Mobile eCommerce Breakdown Mobile eCommerce- purchases,  subscriptions, services Contents- downloads to phone, ring tones,  screen savers Usage of next generation electronic cash enabled phones  (Felica) on the rise
Products Purchased with Mobile eCommerce
Introducing ValueCommerce /
Introduction to ValueCommerce ,[object Object],[object Object],[object Object],[object Object],[object Object],Leading Performance Marketing Company in Japan
Japanese Market Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cost per mille (i.e. thousand impressions) (CPM) Cost per click (CPC) Cost per action (CPA) 1995 ROI Increasing demand for cost-effective cost-per-action ads 2007
What is Affiliate Marketing Ad distribution
How it works
ValueCommerce Mobile Affiliate Network ValueCommerce  Mobile Affiliate Service Media  Partner Merchants E-commerce, memberships, subscriptions,  and brand awareness ,[object Object],[object Object],[object Object],Approved Mobile Partners   Adding 300-400 partners per month .   12,736 Partners
Affiliate Platform – Targeting Control ,[object Object],[object Object],[object Object]
Sophisticated Reporting Dashboard / Interface Reporting Templates
Some Affiliate Example’s Affiliate Links
Comparison Shopping Integration Site:  BEST GATE Type:  Comparison Site Affiliate Links
Blogs & Fan Sites
Just some of our Clients..
ValueCommerce Advantage - Consulting < Reporting samples > ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ValueCommerce provides major corporations with an experienced team of experts to help manage and build online sales channels for each client. Clients gain access to industry-experts who understand their client’s marketing metrics and objectives and have already demonstrated results. Daily data (in graph form)   Number of affiliate partner websites   Click counts and the number of orders   Extensive data, expertise & experience.
VC Advantage: Agency Services ValueCommerce acquired an SEO specialist company, Sozon in 2005. From its SEO roots and position as a Japan’s leading provider of Search Engine Optimization software, Sozon has since evolved to become a leading Search and Online marketing agency for the Japanese & Asian markets. ValueCommerce consolidated its agency & International service offering under the Sozon brand at the end of 2006.  Comprehensive Search & Online Marketing Solutions Analytics Site Data Review Log File Analysis / Reporting Conversion Analytics  Production / Usability  Site Review Navigation & Usability Design Web Design / Production Online Advertising Digital Media Campaign Planning Media Planning / Buying Creative Design & Execution Search Engine Optimization (SEO) Site Analysis & Consulting Web Tuning & Site Optimization Website Ranking & Reporting Pay Per Click Advertising (PPC) Keyword Selection / Buying Bid / Budget Management Copy Writing / Translation Affiliate Marketing (International) Campaign Planning & Optimization Affiliate Program Management  Detailed Reporting / Analysis
ValueCommerce Advantage – Yahoo! Alliance Sep 2005 Alliance with Yahoo! JAPAN has continuously evolved   May 2005 Aug 2005 Invitation to Yahoo! JAPAN research monitors and  light monitors Jul 2005 Aug 2005 Aug 2006 Sep 2005 Jul 2006 Dec 2005 Feb 2006 Nov 2006 Jan 2006 Sep 2005 Aug 2006 Yahoo! JAPAN as an e-commerce website (advertiser) Yahoo! JAPAN as a media distribution channel Invitation to launch stores Yahoo! JAPAN Affiliate Program Domestic hotel booking Sales Promotion Overseas tour and hotel booking Storematch  (paid listings on Yahoo! Auction) Shoppingstorematch (paid listings on Yahoo! Shopping) Matchsmart (paid listings matched on site content) Nov 2006 All products covered in the database Yahoo! JAPAN provides its Japanese text analysis technology. SHOPPING AUCTIONS TRAVEL Business Travel MESSENGER Premium  Services SHOPPING SHOPPING AUCTIONS TRAVEL Web Hosting
ValueCommerce + Yahoo! Affiliate Affiliate Program for Yahoo! Geocities & Yahoo! Blog users Affiliate Program for Yahoo!  Auctions users Yahoo! Japan Geocities, Blog & Auction monetization  
Compound Network growth with Yahoo! Japan ValueCommerce 134,000 Yahoo! JAPAN 130,000 Total 317,000 [Number of Affiliate Partners] ValueCommerce 187,000 VC’s affiliate network expanded with the Yahoo! JAPAN tie-up Largest in the affiliate marketing industry ValueCommerce used to recognize a single site that collectively represented all the websites in the Yahoo! JAPAN Affiliate Program. From Sep 2006, this was changed to count all unique websites included via Yahoo! JAPAN. ValueCommerce 404,000 Sep 2006 Mar 2007 Sep 2006 B/D Sep 2005
ValueCommerce Mobile:  RealAffiliate Affiliate program that directs mobile user from internet to store 1) User receives points for making reservations to visit the store via the affiliated point site 2) Upon completion of purchase at the store, the user is awarded additional points via the ICReader using the Felica enabled handset PC  point site Mobile point site QR Code or Email Access User receives points for making reservation Reservation and purchase are confirmed by affiliate Points are awarded to user via the point site Banner Access User visits store After purchase, user zaps IC Reader w/ handset WebTo function confirms sale and points User receives additional points based on purchase Collaborative Project with NTTDoCoMo VC Affiliate VC Affiliate
ValueCommerce - New Products - Yahoo! JAPAN Auctions Affiliate Program Website owners and bloggers can earn commissions by carrying ads on items auctioned at Yahoo! JAPAN Auctions. - RSS banner 2.0 RSS Banner 2.0 offers considerably enhanced functions. It supports image, audio and video content and enables affiliate partners to freely create RSS banners based on RSS feeds from e-commerce websites. - ValueCommerce Web Service  This service registers product information from e-commerce websites on a product database and offers an Application Program Interface (API) for searching to affiliate partners, to deliver higher sales to both e-commerce websites and affiliate partners. - Pay per Call ad tracking technology - Yahoo! JAPAN Shopping storematch  When any Yahoo! JAPAN Shopping customer performs a product search by entering a keyword that coincides with the word pre-registered by a merchant, the text ad designated by the merchant (advertiser) is automatically displayed. A Pay per Call service using affiliate marketing makes it possible to identify details about past phone calls with customers, specifically what websites from ValueCommerce’s affiliate network have led to phone communications from customers.  A Constantly evolving Space
Future Strategies  ,[object Object],[object Object],[object Object],[object Object],[object Object],Attain a growth in sales from existing clients and acquisition of new corporate clients  Recruit and train skilled personnel Develop new services and functions Secure powerful media Enlarge the media network Improve the SEO technology, launch new services  Strengthen the sales force Implement integrated control of online marketing and e-commerce operation including  media recruiting Focus on prospective alliances with portal sites, blogs, SNS services, and mobile services Possible M&A with businesses owning services superior in e-commerce and online advertising Possible global M&A  Key strategies for the future
Future Strategies: Roadmap for Growth Revenues Period Growth of existing businesses New products and services Partnerships and alliance M&A 2005 2004 2003 2002 SEM Matchsmart E-mail/Mobile Affiliate Services Affiliate Consulting Service Product Links (MyLink) SEO RSS From past growth to the future 2006 2007
Client Case Studies
Shop Japan Case Study
Shop Japan Profile ,[object Object],[object Object],[object Object],[object Object],[object Object]
Affiliate Strategy: 2 pronged approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Performance Structures Web CPC Web CPA ¥1   CPC (Specifically targeted) 1 – 25% -  percentage for Booking / Lead Mobile CPA  1 – 25% -  percentage for Booking / Lead Result: A loyal network of partner sites dedicated to Shop Japan products
Example Partner Promotions VC Affiliate  Banners/Text Links Shop Japan RSS Banner
Partner Network Total Affiliates Selling Affiliates New Affiliates
Monthly Performance Clickthroughs Impressions Clickthroughs Impressions
Monthly Transactions Transactions Average Cost of Sale- 3,000 Yen
Travel Client Case Study
Client Profile ,[object Object],[object Object],[object Object],[object Object],[object Object]
Campaign Structure Performance Structures Web CPC Web CPA ¥1   CPC (Specifically targeted) ¥200 - ¥800  -  ‘fixed fee’ for booking / Lead ,[object Object],[object Object],[object Object],[object Object],Mobile  ¥1- ¥5 CPC + ¥800 CPA
Channel Strategy Super Affiliates (Volume) Points & Loyalty Networks Blog & Individual Sites Email Affiliate Channel Mobile Affiliate Channels Travel Client Affiliate Channels
Partner Network Partner Sites New Sign-ups Total Affiliates Active  Affiliates New Affiliates
Monthly Performance Impressions Clickthroughs Clickthroughs Impressions
Sales Performance Transactions Commission Value Transactions Affiliate Commissions Average Cost per Sale -  ¥ 352
Affiliate Performance by Category The “Long tail” of other content verticals are important…
Mobile Affiliate Channel Average Cost per Sale -  ¥ 446
Deloitte Technology Fast 50 in Japan (2003~2006)
 

Weitere ähnliche Inhalte

Andere mochten auch

Tws e portfolio form
Tws e portfolio formTws e portfolio form
Tws e portfolio form
michael_uprh
 
Dossier Presentación Sedra Consultores
Dossier Presentación Sedra ConsultoresDossier Presentación Sedra Consultores
Dossier Presentación Sedra Consultores
leiregn
 

Andere mochten auch (20)

Par&par para colaboradores
Par&par para colaboradoresPar&par para colaboradores
Par&par para colaboradores
 
Presentacion hoteles Huelva
Presentacion hoteles HuelvaPresentacion hoteles Huelva
Presentacion hoteles Huelva
 
Tips from a retired facebook app developer
Tips from a retired facebook app developerTips from a retired facebook app developer
Tips from a retired facebook app developer
 
Tws e portfolio form
Tws e portfolio formTws e portfolio form
Tws e portfolio form
 
El sac 0405
El sac 0405El sac 0405
El sac 0405
 
Open Course Portal from UNED
Open Course Portal from UNEDOpen Course Portal from UNED
Open Course Portal from UNED
 
2016 Convocatoria Asamblea ordinaria del Grupo Comunicar
2016 Convocatoria Asamblea ordinaria del Grupo Comunicar2016 Convocatoria Asamblea ordinaria del Grupo Comunicar
2016 Convocatoria Asamblea ordinaria del Grupo Comunicar
 
Projecte estratègic Rubí Brilla - estalvi i eficiència energètica en tots els...
Projecte estratègic Rubí Brilla - estalvi i eficiència energètica en tots els...Projecte estratègic Rubí Brilla - estalvi i eficiència energètica en tots els...
Projecte estratègic Rubí Brilla - estalvi i eficiència energètica en tots els...
 
Soap eduardo cano
Soap  eduardo canoSoap  eduardo cano
Soap eduardo cano
 
Dossier Presentación Sedra Consultores
Dossier Presentación Sedra ConsultoresDossier Presentación Sedra Consultores
Dossier Presentación Sedra Consultores
 
Fundadoras 2014 2015
Fundadoras 2014 2015Fundadoras 2014 2015
Fundadoras 2014 2015
 
SKY
SKYSKY
SKY
 
SDMX interface for ILOSTAT
SDMX interface for ILOSTATSDMX interface for ILOSTAT
SDMX interface for ILOSTAT
 
Divorcio express Madrid
Divorcio express MadridDivorcio express Madrid
Divorcio express Madrid
 
Ipotesi accordo CCNL ABI ed altro
Ipotesi accordo CCNL ABI ed altroIpotesi accordo CCNL ABI ed altro
Ipotesi accordo CCNL ABI ed altro
 
Nuestro deber es luchar: Encuentro de Fidel Castro con más de un centenar de ...
Nuestro deber es luchar: Encuentro de Fidel Castro con más de un centenar de ...Nuestro deber es luchar: Encuentro de Fidel Castro con más de un centenar de ...
Nuestro deber es luchar: Encuentro de Fidel Castro con más de un centenar de ...
 
Scopeo 2011
Scopeo 2011Scopeo 2011
Scopeo 2011
 
Calendario
CalendarioCalendario
Calendario
 
Milieustation Veldhoven
Milieustation VeldhovenMilieustation Veldhoven
Milieustation Veldhoven
 
brandnooz Nooz Magazin Ausgabe 3/2015
brandnooz Nooz Magazin Ausgabe 3/2015brandnooz Nooz Magazin Ausgabe 3/2015
brandnooz Nooz Magazin Ausgabe 3/2015
 

Ähnlich wie Value Commerce & Affiliate

Mobilemonday.vn mobile interaction - mr ng cuu long goldsun focus media
Mobilemonday.vn   mobile interaction - mr ng cuu long goldsun focus mediaMobilemonday.vn   mobile interaction - mr ng cuu long goldsun focus media
Mobilemonday.vn mobile interaction - mr ng cuu long goldsun focus media
Quang Anh Le
 
Magsnet Limited Corporate Presentation
Magsnet Limited   Corporate PresentationMagsnet Limited   Corporate Presentation
Magsnet Limited Corporate Presentation
MAGSNET LTD | REDDOT
 

Ähnlich wie Value Commerce & Affiliate (20)

5 Software Niche Affiliate Success Stories
5 Software Niche Affiliate Success Stories5 Software Niche Affiliate Success Stories
5 Software Niche Affiliate Success Stories
 
Mobile Marketing - Consumer journey use cases
Mobile Marketing -   Consumer journey use casesMobile Marketing -   Consumer journey use cases
Mobile Marketing - Consumer journey use cases
 
Mobilemonday.vn mobile interaction - mr ng cuu long goldsun focus media
Mobilemonday.vn   mobile interaction - mr ng cuu long goldsun focus mediaMobilemonday.vn   mobile interaction - mr ng cuu long goldsun focus media
Mobilemonday.vn mobile interaction - mr ng cuu long goldsun focus media
 
Mobile Monday 07/2013: Mobile Interaction Media or else
Mobile Monday 07/2013: Mobile Interaction Media or elseMobile Monday 07/2013: Mobile Interaction Media or else
Mobile Monday 07/2013: Mobile Interaction Media or else
 
Think vis sept 2010
Think vis   sept 2010Think vis   sept 2010
Think vis sept 2010
 
YoKart - A Complete Multi-Vendor Marketplace Solution for Your eCommerce Busi...
YoKart - A Complete Multi-Vendor Marketplace Solution for Your eCommerce Busi...YoKart - A Complete Multi-Vendor Marketplace Solution for Your eCommerce Busi...
YoKart - A Complete Multi-Vendor Marketplace Solution for Your eCommerce Busi...
 
Active Release Techniques Digital Exposure Package
Active Release Techniques Digital Exposure PackageActive Release Techniques Digital Exposure Package
Active Release Techniques Digital Exposure Package
 
Reimagine Growth 2: Customer Acquisition
Reimagine Growth 2: Customer AcquisitionReimagine Growth 2: Customer Acquisition
Reimagine Growth 2: Customer Acquisition
 
Aucfan Presentation @Redherring Asia 2014 Presentation
Aucfan Presentation @Redherring Asia 2014 PresentationAucfan Presentation @Redherring Asia 2014 Presentation
Aucfan Presentation @Redherring Asia 2014 Presentation
 
ROI without monetization - Stefan Bielau
ROI without monetization - Stefan Bielau ROI without monetization - Stefan Bielau
ROI without monetization - Stefan Bielau
 
Sokrati
SokratiSokrati
Sokrati
 
E L I N K A G E V O2
E  L I N K A G E  V O2E  L I N K A G E  V O2
E L I N K A G E V O2
 
LetsPool_v3_1
LetsPool_v3_1LetsPool_v3_1
LetsPool_v3_1
 
Lets pool v3_1
Lets pool v3_1Lets pool v3_1
Lets pool v3_1
 
Euro car parts
Euro car partsEuro car parts
Euro car parts
 
MM fall 2009 presentation
MM fall 2009 presentationMM fall 2009 presentation
MM fall 2009 presentation
 
Tarad solution dev v1.20
Tarad solution   dev v1.20Tarad solution   dev v1.20
Tarad solution dev v1.20
 
Advertising data dealers+oem-paglia
Advertising data   dealers+oem-pagliaAdvertising data   dealers+oem-paglia
Advertising data dealers+oem-paglia
 
Magsnet Limited Corporate Presentation
Magsnet Limited   Corporate PresentationMagsnet Limited   Corporate Presentation
Magsnet Limited Corporate Presentation
 
Magsnet Limited Corporate Presentation
Magsnet Limited   Corporate PresentationMagsnet Limited   Corporate Presentation
Magsnet Limited Corporate Presentation
 

Mehr von Phi Jack

Zara's Fast-Fashion Edge
Zara's Fast-Fashion EdgeZara's Fast-Fashion Edge
Zara's Fast-Fashion Edge
Phi Jack
 
The vietnamese seafood sector - A value chain analysis
The vietnamese seafood sector - A value chain analysisThe vietnamese seafood sector - A value chain analysis
The vietnamese seafood sector - A value chain analysis
Phi Jack
 
Vietnam Retail Market Report, Nielsen
Vietnam Retail Market Report, NielsenVietnam Retail Market Report, Nielsen
Vietnam Retail Market Report, Nielsen
Phi Jack
 
ID.com's prospectus for IPO
ID.com's prospectus for IPOID.com's prospectus for IPO
ID.com's prospectus for IPO
Phi Jack
 
Color theory
Color theoryColor theory
Color theory
Phi Jack
 
China E-commerce Analytics [Credit Suisse]
China E-commerce Analytics [Credit Suisse]China E-commerce Analytics [Credit Suisse]
China E-commerce Analytics [Credit Suisse]
Phi Jack
 
How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livin...
How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livin...How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livin...
How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livin...
Phi Jack
 
User behavior
User behaviorUser behavior
User behavior
Phi Jack
 
Buoi Thuyet Trinh Philip Kotler
Buoi Thuyet Trinh Philip KotlerBuoi Thuyet Trinh Philip Kotler
Buoi Thuyet Trinh Philip Kotler
Phi Jack
 
Huong Dan Ap Dung ISO 9001
Huong Dan Ap Dung ISO 9001Huong Dan Ap Dung ISO 9001
Huong Dan Ap Dung ISO 9001
Phi Jack
 
FinalStyle Ms Excel
FinalStyle Ms ExcelFinalStyle Ms Excel
FinalStyle Ms Excel
Phi Jack
 
Nguoi Tieu Dung
Nguoi Tieu DungNguoi Tieu Dung
Nguoi Tieu Dung
Phi Jack
 
Google Story
Google StoryGoogle Story
Google Story
Phi Jack
 
e-Marketing
e-Marketinge-Marketing
e-Marketing
Phi Jack
 

Mehr von Phi Jack (20)

Vietnam Retail Store Modern Trade Trend 2022.pdf
Vietnam Retail Store Modern Trade Trend 2022.pdfVietnam Retail Store Modern Trade Trend 2022.pdf
Vietnam Retail Store Modern Trade Trend 2022.pdf
 
K-Beauty E-catalog
K-Beauty E-catalogK-Beauty E-catalog
K-Beauty E-catalog
 
Market Research on Beauty Industry in Vietnam
Market Research on Beauty Industry in VietnamMarket Research on Beauty Industry in Vietnam
Market Research on Beauty Industry in Vietnam
 
Hành Vi Người Dùng Internet Vietnam 2015 - Google
Hành Vi Người Dùng Internet Vietnam 2015 - GoogleHành Vi Người Dùng Internet Vietnam 2015 - Google
Hành Vi Người Dùng Internet Vietnam 2015 - Google
 
Rocket Internet 2014 & Q1 2015 Results Report
Rocket Internet 2014 & Q1 2015 Results ReportRocket Internet 2014 & Q1 2015 Results Report
Rocket Internet 2014 & Q1 2015 Results Report
 
Hành vi mua sắm Online của Phụ nữ Châu Á
Hành vi mua sắm Online của Phụ nữ Châu ÁHành vi mua sắm Online của Phụ nữ Châu Á
Hành vi mua sắm Online của Phụ nữ Châu Á
 
Zara's Fast-Fashion Edge
Zara's Fast-Fashion EdgeZara's Fast-Fashion Edge
Zara's Fast-Fashion Edge
 
The vietnamese seafood sector - A value chain analysis
The vietnamese seafood sector - A value chain analysisThe vietnamese seafood sector - A value chain analysis
The vietnamese seafood sector - A value chain analysis
 
Vietnam Retail Market Report, Nielsen
Vietnam Retail Market Report, NielsenVietnam Retail Market Report, Nielsen
Vietnam Retail Market Report, Nielsen
 
ID.com's prospectus for IPO
ID.com's prospectus for IPOID.com's prospectus for IPO
ID.com's prospectus for IPO
 
Color theory
Color theoryColor theory
Color theory
 
China E-commerce Analytics [Credit Suisse]
China E-commerce Analytics [Credit Suisse]China E-commerce Analytics [Credit Suisse]
China E-commerce Analytics [Credit Suisse]
 
How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livin...
How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livin...How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livin...
How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livin...
 
User behavior
User behaviorUser behavior
User behavior
 
Buoi Thuyet Trinh Philip Kotler
Buoi Thuyet Trinh Philip KotlerBuoi Thuyet Trinh Philip Kotler
Buoi Thuyet Trinh Philip Kotler
 
Huong Dan Ap Dung ISO 9001
Huong Dan Ap Dung ISO 9001Huong Dan Ap Dung ISO 9001
Huong Dan Ap Dung ISO 9001
 
FinalStyle Ms Excel
FinalStyle Ms ExcelFinalStyle Ms Excel
FinalStyle Ms Excel
 
Nguoi Tieu Dung
Nguoi Tieu DungNguoi Tieu Dung
Nguoi Tieu Dung
 
Google Story
Google StoryGoogle Story
Google Story
 
e-Marketing
e-Marketinge-Marketing
e-Marketing
 

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Busty Desi⚡Call Girls in Vasundhara Ghaziabad >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Vasundhara Ghaziabad >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Vasundhara Ghaziabad >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Vasundhara Ghaziabad >༒8448380779 Escort Service
 
BDSM⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service
 
BDSM⚡Call Girls in Sector 143 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 143 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 143 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 143 Noida Escorts >༒8448380779 Escort Service
 
China's soft power in 21st century .pptx
China's soft power in 21st century   .pptxChina's soft power in 21st century   .pptx
China's soft power in 21st century .pptx
 
Group_5_US-China Trade War to understand the trade
Group_5_US-China Trade War to understand the tradeGroup_5_US-China Trade War to understand the trade
Group_5_US-China Trade War to understand the trade
 
Julius Randle's Injury Status: Surgery Not Off the Table
Julius Randle's Injury Status: Surgery Not Off the TableJulius Randle's Injury Status: Surgery Not Off the Table
Julius Randle's Injury Status: Surgery Not Off the Table
 
BDSM⚡Call Girls in Indirapuram Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Indirapuram Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Indirapuram Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Indirapuram Escorts >༒8448380779 Escort Service
 
Enjoy Night⚡Call Girls Iffco Chowk Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Iffco Chowk Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Iffco Chowk Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Iffco Chowk Gurgaon >༒8448380779 Escort Service
 
06052024_First India Newspaper Jaipur.pdf
06052024_First India Newspaper Jaipur.pdf06052024_First India Newspaper Jaipur.pdf
06052024_First India Newspaper Jaipur.pdf
 
WhatsApp 📞 8448380779 ✅Call Girls In Chaura Sector 22 ( Noida)
WhatsApp 📞 8448380779 ✅Call Girls In Chaura Sector 22 ( Noida)WhatsApp 📞 8448380779 ✅Call Girls In Chaura Sector 22 ( Noida)
WhatsApp 📞 8448380779 ✅Call Girls In Chaura Sector 22 ( Noida)
 
Defensa de JOH insiste que testimonio de analista de la DEA es falso y solici...
Defensa de JOH insiste que testimonio de analista de la DEA es falso y solici...Defensa de JOH insiste que testimonio de analista de la DEA es falso y solici...
Defensa de JOH insiste que testimonio de analista de la DEA es falso y solici...
 
04052024_First India Newspaper Jaipur.pdf
04052024_First India Newspaper Jaipur.pdf04052024_First India Newspaper Jaipur.pdf
04052024_First India Newspaper Jaipur.pdf
 
Busty Desi⚡Call Girls in Sector 62 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 62 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 62 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 62 Noida Escorts >༒8448380779 Escort Service
 
Embed-2 (1).pdfb[k[k[[k[kkkpkdpokkdpkopko
Embed-2 (1).pdfb[k[k[[k[kkkpkdpokkdpkopkoEmbed-2 (1).pdfb[k[k[[k[kkkpkdpokkdpkopko
Embed-2 (1).pdfb[k[k[[k[kkkpkdpokkdpkopko
 
Embed-4.pdf lkdiinlajeklhndklheduhuekjdh
Embed-4.pdf lkdiinlajeklhndklheduhuekjdhEmbed-4.pdf lkdiinlajeklhndklheduhuekjdh
Embed-4.pdf lkdiinlajeklhndklheduhuekjdh
 
Transformative Leadership: N Chandrababu Naidu and TDP's Vision for Innovatio...
Transformative Leadership: N Chandrababu Naidu and TDP's Vision for Innovatio...Transformative Leadership: N Chandrababu Naidu and TDP's Vision for Innovatio...
Transformative Leadership: N Chandrababu Naidu and TDP's Vision for Innovatio...
 
05052024_First India Newspaper Jaipur.pdf
05052024_First India Newspaper Jaipur.pdf05052024_First India Newspaper Jaipur.pdf
05052024_First India Newspaper Jaipur.pdf
 
Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 46 (Gurgaon)
Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 46 (Gurgaon)Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 46 (Gurgaon)
Enjoy Night ≽ 8448380779 ≼ Call Girls In Gurgaon Sector 46 (Gurgaon)
 
BDSM⚡Call Girls in Greater Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Greater Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Greater Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Greater Noida Escorts >༒8448380779 Escort Service
 
Nara Chandrababu Naidu's Visionary Policies For Andhra Pradesh's Development
Nara Chandrababu Naidu's Visionary Policies For Andhra Pradesh's DevelopmentNara Chandrababu Naidu's Visionary Policies For Andhra Pradesh's Development
Nara Chandrababu Naidu's Visionary Policies For Andhra Pradesh's Development
 

Value Commerce & Affiliate

  • 1. Electronic Retailers Association E-Commerce in Asia / Japan Brian Nelson, CEO & President April 25, 2007
  • 2. Affiliate Consolidation Globally Japan Europe US US, Europe, Japan US, Europe 1999 1999 1998 1996 1998 Yahoo! Japan (AOL) ValueClick Rakuten DoubleClick / Google Where When Ownership
  • 5. Asia Forecast - eCommerce & Online Advertising eCommerce US$ Millions Online Ads US$ Millions
  • 6. Japanese Internet Growth Japanese Internet Users: over 78m by the end of 2006 (Over 60% broadband penetration)
  • 7. Japanese Market Continues to Grow Estimates of Internet advertising expenses Estimates of the Scale of the Affiliate Services Market (Unit: billion yen) (Source: Dentsu Communication Institute) (Source: Yano Research Institute) actual estimated estimated estimated 2005 2006 (estimated) 2007 (estimated) 2008 (estimated) ValueCommerce holds a market share of around 20%. (Unit: billion yen) 2009 2008 2007 2006 2005 330.4 288.8 247.7 207.1 170.0    Web ads 566.0 488.6 414.3 342.1 272.2 Total 92.7 4.5 14.0 55.4 110.6 8.0 14.6 66.6 77.5 44.0 30.0    Mobile ads 15.0 13.1 11.9    E-mail ads 129.2 75.4 59.0    Search linked ads 13.9 2.5 1.3    Content linked ads   24.5 17.5 11.2 6.2    Mobile affiliate services 106.4 76.0 51.0 31.4 Total 58.5 81.9 39.7 25.1    PC affiliate services
  • 8. Unique Features of the Japanese Market
  • 9.
  • 10. World leading in Mobile Internet use… In 2005, the number of mobile internet users exceeded PC users. PC Internet Users Mobile Internet Users User only of cellular phone, PHS, and portable terminal (Data: IAC Ministry) 4,980 5,722 6,164 6,416 6,601 2,504 2,794 4,484 5,825 6,923 657 1,061 1,453 1,511 1,921 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 2001 2002 2003 2004 2005 (10thousand)
  • 11. Japanese Mobile eCommerce Market Mobile Market Breakdown Mobile eCommerce Breakdown Mobile eCommerce- purchases, subscriptions, services Contents- downloads to phone, ring tones, screen savers Usage of next generation electronic cash enabled phones (Felica) on the rise
  • 12. Products Purchased with Mobile eCommerce
  • 14.
  • 15.
  • 16. What is Affiliate Marketing Ad distribution
  • 18.
  • 19.
  • 20. Sophisticated Reporting Dashboard / Interface Reporting Templates
  • 21. Some Affiliate Example’s Affiliate Links
  • 22. Comparison Shopping Integration Site: BEST GATE Type: Comparison Site Affiliate Links
  • 23. Blogs & Fan Sites
  • 24. Just some of our Clients..
  • 25.
  • 26. VC Advantage: Agency Services ValueCommerce acquired an SEO specialist company, Sozon in 2005. From its SEO roots and position as a Japan’s leading provider of Search Engine Optimization software, Sozon has since evolved to become a leading Search and Online marketing agency for the Japanese & Asian markets. ValueCommerce consolidated its agency & International service offering under the Sozon brand at the end of 2006. Comprehensive Search & Online Marketing Solutions Analytics Site Data Review Log File Analysis / Reporting Conversion Analytics Production / Usability Site Review Navigation & Usability Design Web Design / Production Online Advertising Digital Media Campaign Planning Media Planning / Buying Creative Design & Execution Search Engine Optimization (SEO) Site Analysis & Consulting Web Tuning & Site Optimization Website Ranking & Reporting Pay Per Click Advertising (PPC) Keyword Selection / Buying Bid / Budget Management Copy Writing / Translation Affiliate Marketing (International) Campaign Planning & Optimization Affiliate Program Management Detailed Reporting / Analysis
  • 27. ValueCommerce Advantage – Yahoo! Alliance Sep 2005 Alliance with Yahoo! JAPAN has continuously evolved   May 2005 Aug 2005 Invitation to Yahoo! JAPAN research monitors and light monitors Jul 2005 Aug 2005 Aug 2006 Sep 2005 Jul 2006 Dec 2005 Feb 2006 Nov 2006 Jan 2006 Sep 2005 Aug 2006 Yahoo! JAPAN as an e-commerce website (advertiser) Yahoo! JAPAN as a media distribution channel Invitation to launch stores Yahoo! JAPAN Affiliate Program Domestic hotel booking Sales Promotion Overseas tour and hotel booking Storematch (paid listings on Yahoo! Auction) Shoppingstorematch (paid listings on Yahoo! Shopping) Matchsmart (paid listings matched on site content) Nov 2006 All products covered in the database Yahoo! JAPAN provides its Japanese text analysis technology. SHOPPING AUCTIONS TRAVEL Business Travel MESSENGER Premium Services SHOPPING SHOPPING AUCTIONS TRAVEL Web Hosting
  • 28. ValueCommerce + Yahoo! Affiliate Affiliate Program for Yahoo! Geocities & Yahoo! Blog users Affiliate Program for Yahoo! Auctions users Yahoo! Japan Geocities, Blog & Auction monetization  
  • 29. Compound Network growth with Yahoo! Japan ValueCommerce 134,000 Yahoo! JAPAN 130,000 Total 317,000 [Number of Affiliate Partners] ValueCommerce 187,000 VC’s affiliate network expanded with the Yahoo! JAPAN tie-up Largest in the affiliate marketing industry ValueCommerce used to recognize a single site that collectively represented all the websites in the Yahoo! JAPAN Affiliate Program. From Sep 2006, this was changed to count all unique websites included via Yahoo! JAPAN. ValueCommerce 404,000 Sep 2006 Mar 2007 Sep 2006 B/D Sep 2005
  • 30. ValueCommerce Mobile: RealAffiliate Affiliate program that directs mobile user from internet to store 1) User receives points for making reservations to visit the store via the affiliated point site 2) Upon completion of purchase at the store, the user is awarded additional points via the ICReader using the Felica enabled handset PC  point site Mobile point site QR Code or Email Access User receives points for making reservation Reservation and purchase are confirmed by affiliate Points are awarded to user via the point site Banner Access User visits store After purchase, user zaps IC Reader w/ handset WebTo function confirms sale and points User receives additional points based on purchase Collaborative Project with NTTDoCoMo VC Affiliate VC Affiliate
  • 31. ValueCommerce - New Products - Yahoo! JAPAN Auctions Affiliate Program Website owners and bloggers can earn commissions by carrying ads on items auctioned at Yahoo! JAPAN Auctions. - RSS banner 2.0 RSS Banner 2.0 offers considerably enhanced functions. It supports image, audio and video content and enables affiliate partners to freely create RSS banners based on RSS feeds from e-commerce websites. - ValueCommerce Web Service This service registers product information from e-commerce websites on a product database and offers an Application Program Interface (API) for searching to affiliate partners, to deliver higher sales to both e-commerce websites and affiliate partners. - Pay per Call ad tracking technology - Yahoo! JAPAN Shopping storematch When any Yahoo! JAPAN Shopping customer performs a product search by entering a keyword that coincides with the word pre-registered by a merchant, the text ad designated by the merchant (advertiser) is automatically displayed. A Pay per Call service using affiliate marketing makes it possible to identify details about past phone calls with customers, specifically what websites from ValueCommerce’s affiliate network have led to phone communications from customers. A Constantly evolving Space
  • 32.
  • 33. Future Strategies: Roadmap for Growth Revenues Period Growth of existing businesses New products and services Partnerships and alliance M&A 2005 2004 2003 2002 SEM Matchsmart E-mail/Mobile Affiliate Services Affiliate Consulting Service Product Links (MyLink) SEO RSS From past growth to the future 2006 2007
  • 36.
  • 37.
  • 38. Example Partner Promotions VC Affiliate Banners/Text Links Shop Japan RSS Banner
  • 39. Partner Network Total Affiliates Selling Affiliates New Affiliates
  • 40. Monthly Performance Clickthroughs Impressions Clickthroughs Impressions
  • 41. Monthly Transactions Transactions Average Cost of Sale- 3,000 Yen
  • 43.
  • 44.
  • 45. Channel Strategy Super Affiliates (Volume) Points & Loyalty Networks Blog & Individual Sites Email Affiliate Channel Mobile Affiliate Channels Travel Client Affiliate Channels
  • 46. Partner Network Partner Sites New Sign-ups Total Affiliates Active Affiliates New Affiliates
  • 47. Monthly Performance Impressions Clickthroughs Clickthroughs Impressions
  • 48. Sales Performance Transactions Commission Value Transactions Affiliate Commissions Average Cost per Sale - ¥ 352
  • 49. Affiliate Performance by Category The “Long tail” of other content verticals are important…
  • 50. Mobile Affiliate Channel Average Cost per Sale - ¥ 446
  • 51. Deloitte Technology Fast 50 in Japan (2003~2006)
  • 52.