The MusicWise Concept, for Over 40's Live Music & Entertainment. What MusicWise offers, it's vision, demographics & features. What performers, venues, agents and the public can expect.

1. Supporting the Over 40’s
g
Musician, Performer, Patron & Venue
... Because We’re Not DEAD Yet!
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2. Why Start MusicWise?
MusicWise is being developed to fill a gaping hole in
the entertainment sector.
It became obvious that within Australia, there were
virtually no websites catering t th middle-aged
i t ll b it t i to the iddl d
demographic for live music AND entertainment ...
The 40 to 65 year olds
This age group has some clear differences to
Generation X & Y ....
G ti

3. Over 40 s ...
40’s
•Have more Patience
•Greater Respect for
Greater
others
•Care about Integrity
Care
•Are Loyal to Brands
and Venues
•They Strongly Support
Older Local Acts (rock,
hard rock, blues, jazz,
country & folk etc.)

4. Demographics
60-65 Of the total 18-65
1,366,374
population, the
18-29 40-65 age group
3,782,593
50-59
accounts for a
2,743,499 massive
massi e 51%
Out f th total
O t of the t t l
Australian
30-39
40-49 3,103,317
3 103 317 population,
population the
3,096,604 40-65 group
account for
36.46%

5. The 40 to 65 Age Group
Who ARE They?
•Avid consumers of music &
60-65 entertainment ... Wh
t t i t When they know
th k
1,366,374 where to go.
40-49 •They own records, CD's, record
3,096,604
3 096 604 players, mobile phones, DVD .
l bil h DVDs
They are becoming more tech &
internet savvy, owning iPod’s &
laptops.
50-59
•Family oriented, addicted to
2,743,499 coffee & are not unknown to love
their alcohol ... They can party
hard!
•Facebook is becoming a
popular past-time ...
l t ti

6. This cohort deserves the
respect, time & energy that
goes with experience, in
life and craft
craft.

7. Musicians & Vocalists, who
Vocalists
have worked hard for
DECADES, honing their craft
& skills, deserve support,
i d t
reviews AND promotion
promotion.
They have EARNED this ...
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8. Stakeholders
•Over 40 s Music Lovers
40’s
•Over 40’s Musicians, Vocalists & Performers
•Venues: RSL’s, Hotels, Theatres,
Restaurants, Cafes, Music Clubs & Private
Function Rooms with live entertainment.
•Artists’ Management and Booking Agents
•Media Representatives
•Music Festival Operators
•Public Relations Consultants

9. Internet & the Over 40 s
40’s
• Theyoften have access to the internet ...
although they can find it confusing at first.
•They are learning about technology and are
wanting to know more
more.
•The internet is fast becoming a leading
resource of information for them
them.
•They are one of the fastest growing
consumer groups for internet related
products.

10. MusicWise Features
•Artist Profiles •Music by Genre
•Feature Articles •Social Network built into site
•Music News (we envisage •Gig Guide (paid for)
our members will be
interested in artists news •Venue Profiles (paid for)
other th
th than j t about th i
just b t their •Banner Advertising (paid for)
music.)
•Free Membership signing in
•CD reviews
CD contributes to data
•Gig reviews (members are collection.
encouraged to write in with •Funky Wordpress Design for
their view and photos. The
photos interactivity and f db k
i t ti it d feedback.
best get published.)
•Social Responsibilty
•Video of the Week (to
( supporting worthy causes.
encourage site ownership by
members)

11. What Do Musicians & Artists Get?
•A Free Profile for those artists who qualify & fit the criteria
A Profile, criteria.
**Approval will be at MusicWise’s discretion. Not all artists will
be included. **
•Slideshow of current photos (preferably at gigs).
•Embedded video (high quality from Youtube or Vimeo) If no
Vimeo).
video then a link to an audio sample if possible.
•Interaction with fans All profiles will have comments
fans.
enabled. This will also prove a positive for venues as they can
read what people think of the act.
•Optional MusicWise email account
NOTE: Performers who supply QUALITY video footage will be
given priority. This website aims to be a TRUE multi-media site.

12. Criteria for Inclusion
To keep the integrity of the MusicWise content
& profiles...
p
•Strict policy of advertising/promoting acts that have a
majority of their members aged 40 years & over - OR who cater
to towards demographic.
•Artists must have a proven track record of being working
musicians/performers OR have been working in years previous
previous.
•Gig guide advertisements not complying with the set criteria
will be removed and monies forfeited
forfeited.

13. What s
What’s in it for Venues?
•A Targeted audience of Over 40’s
40 s.
•Ability to source new acts.
•Potential for a permanent p
p profile within the MusicWise site (paid).
(p )
•Interactivity with patrons if venue has a profile within MusicWise (paid for,
however this will contribute to your business rankings.
•Reasonably priced gig guide that links to venue profile and artist if they
Reasonably artist,
have a profile on MusicWise.
•Banner advertising by genre. Pick a genre that best suits your venue.
•Potential to take part in competitions to promote venue.
•Regular venue advertisers rewarded with a venue review. Venues will be
g
given a promotional code to give patrons for joining.
p g p j g
•Venues promoting MusicWise, by back-linking or encouraging patrons to join
MusicWise will be recognised for their efforts.
The MusicWise gig guide will be a pre-paid service, in most cases, for
the venue/promoter of an event.

14. A Little Bit About Judie Gade
Deakin University
B.A. (Psychology)
•Major in Psychology, & equivalent in
Health Promotion, with an interest in
how the media portrays health issues.
• Minors in Children’s Literature &
Journalism.
• TOP 4 overall, for Multi-media
4, overall Multi media
Besides setting up MusicWise, Journalism. High Distinction in
Judie is also finishing a life skills
picture book, on how to deal
Journalism.
with depression, written for 4-7
p
year olds.
Articles on health & education
Judie also writes on health,
promotion initiatives, wildlife published locally & overseas by
and environmental issues. mainly professional & education
Married, with 2 children, aged organisations.
18 & 21.

15. What YOU can Do To Help
It s
It’s quite simple ....
1. No subscribers, no MusicWise.
2. All you have to do is to tell as many people as you can think of about the
site & how to subscribe. subscribe@musicwise.com.au
3. With subscribers, venues will look at advertising. The more subscribers, the
g
better the chance of success. It’s a number’s game ...
4. Until then, a Facebook page has been set up...
http://www.facebook.com/group.php?gid=109542152402358&ref=nf
5. NOTE: The website is not up properly, and will not be promotes until content
and design are finished. The callout to musicians and artists will begin
soon.
6. There should not be a ‘them and us attitude.’ This will help the whole
industry . For venues, you will benefit from other venues’ actions and vice
versa.
Help others and help yourself.

16. Thank You in Anticipation.
p

17. Enquiries:
Judie Gade
PO Box 6167
Frankston. 3199.
VICTORIA.
Mobile: 0410 402 404
Email: editor@musicwise.com.au
Website on it’s way: www.musicwise.com.au