3. 1st concept In the gyms changing rooms a shot of
the main character is seen when he sprays the
deodorant on him. later on the other bodybuilders
are seen spraying plain and bad smelling deodorant
which doesn't help them stay cool. This makes them
leave and go home to their mummies where our
main character stays on training like a man. Then we
see that them men that stayed on are all sweating.
However they leave to, then the main character goes
to the showers where we see him spray the
deodorant which makes him all cool like ice. this lasts
all day.
2nd concept Wictor, A 10 old trained Martial arts
specialist locked in a cage. Smells the deodorant
being sprayed and eventually breaks out to retrieve
it. There’s a conflict between Wictor and the guy that
sprays the deodorant, then finally Wictor gets the
deodorant of the guy and sprays it on him which
then at the end it ends with a close up of the
product.

4. The main unique selling point for our
deodorant is the ingredients its been made
with. This means that there is no
aluminum unlike other brands such as
lynx, sure men, so this allows the
customers chances of catching cancer
decrease because when aluminum is
applied 1 out 20 people die.
Another unique selling point is that the
product is a 24 hour protection deodorant,
and it can smell like a particular aftershave,
and also it can be portable, the can last 4
months, it can be colourful and give off an
impression that the brand is angry and
‘means business’.

5. ECU (Extreme Close Up)CU (Close Up)
MS (Mid Shot)
MCU (Medium Close Up)WS (Wide Shot)
EWS (Extreme Wide Shot)
The reason we will be using
these camera angles is
because it allows the
audience to see a range of
shots of the character and the
establishment and this helps
the bore levels keep low and
remain exciting. This will then
allow the editing be fast
paced and more effective.

6. Chosen Location is the Cheshunt Martial Art
Centre (Indoors)The location we’ve concluded
to use, is the marital arts centre in Cheshunt.
Our main character is a trained martial arts
monk and by filming him in his home from
home seems like a good idea. All props and
equipment that we will use for his stunts and
moves are already there and it’s a place where
he feels comfortable.
Cheshunt Martial Art Centre (Outdoors)The
reason for filming outside the centre is to give
us more area to work in. the first half of the
advert will take part inside, however, the
fighting seen and conclusion of the advert will
all happen outside.

7. Ozan Wictor Alfie Eric
Abass Charles

8. The type of music we will use is an up the
beat and tempo and the reason for this is
because the concept is all about a martial
artist who performs lots of moves with
tempo and high speed. For example the
eye of the tiger and this song relates to
the name of the product which is unleash
and that it reflects on a weak man who
unleashes his inner strength.
For our advertisement the only the
only dialogue we will include is the
voice over at the end. This means that
the audience will find out the name of
the product at the end and this will
make them more temped to watch it
all the way.
Example of a dialogue used in a TV
advertisement

9. The target audience for our
product is going to be the ages
of 15 to 25. The reason for this
is because the whole concept
focuses on young energetic
teens who doesn’t feel
comfortable in their skin, but
however when the product is
sprayed their feelings will
change into a positive feeling.
The reason we have chosen these shops is
because they all have a similar deodorant
racks with many brands and types to
choose from. This helps us because our
product is able compete with all other
varieties available and if we are successful
we will be one of the main deodorant
brands in the UK.