Driven by the growing adoption of mobile devices by customers, businesses are increasingly focused on reaching their target audience through the mobile channel, and so they should be. More and more people are taking to mobile to research and review products and services, so now is the time for brands to start incorporating mobile payment capabilities to capture sales at the point consumers are engaging with them.

1. How to Drive Revenue
Directly from Mobile
Marketing Campaigns

2. More and more people are taking to mobile
to research and review products and
services…
Mobile Marketing

3. In 2012, over half
of the UK
population owned
a smartphone*...
Mobile Marketing
* Ofcom

4. Now is the time for brands to start
incorporating mobile payments into their
mobile marketing activities…
Mobile Marketing

5. Here are some tips to drive revenue directly
from your mobile marketing campaigns…
Driving Revenue

6. 1. Define Your Strategy

7. First, consider how you want to engage with
your customer…
1. Define Your Strategy

8. • Do you want to engage them through location-
based special deals?
• How about boosting sales by providing product
information on the go?
• What about using a mobile app that allows
diners to easily book a reservation?
1. Define Your Strategy

9. Ensure you have a well thought-out strategy
to help you achieve the results you want
quicker.
1. Define Your Strategy

10. 2. The Power of HTML5

11. HTML5 is changing the digital landscape by
allowing quicker creation of content and
brand applications.
2. The Power of HTML5

12. Integrating HTML5
landing pages with
SMS can create
rich advertising
experiences that
drive engagement
and conversions.
2. The Power of HTML5

13. 3. Payment Options

14. Pick a mobile payment solution that fits your
strategy…
3. Payment Options

15. Payforit, or commonly known as Direct
Operator Billing outside the UK, is seen as a
huge mobile payments opportunity.
3. Payment Options

16. Google Play
saw three times
as many carrier-
billed
transactions in
2012 than it did
in 2011
3. Payment Options

17. 4. Push Notifications

18. Push notifications can help drive revenue
from your mobile app.
You can entice your users to purchase
upgrades, or allow them to load money into
a mobile wallet to redeem in-store.
4. Push Notifications

19. 1. Define your strategy
2. Understand the power of HTML5
3. Pick a payment option that fits your
strategy
4. Implement push notifications
Summary

20. About Oxygen8

21. As a leader in mobile marketing and
payments solutions, we pride ourselves on
developing new ways for businesses to
maximise their revenue from mobile
marketing campaigns.
About Oxygen8

22. • SMS Marketing Platform – Send and analyse SMS campaigns.
• Mobile Websites – HTML5 driven and built to maximise return from
mobile marketing campaigns
• Direct Operator Billing – Allow your customers to purchase
products and services using their mobile bill
• Business Solutions – Tailor-made solutions, built to help you
improve mobile marketing campaigns and maximise revenue
Our Solutions
Learn More

23. Tel: 0808 206 0808 | Tel (International): +44 121 621 2000 | SMS: Text SALES to 65065 | Email: sales.uk@oxygen8.com
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Enquire Today

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