5. Futures and Scenario Planning
“The point …is not so much to have one
scenario that ‘gets it right’ as to have a set
of scenarios that illuminates the major
forces driving the system, their
interrelationships, and the critical
uncertainties.”
Wack, P., “Scenarios: shooting the rapids” Harvard Business Review, 63 (6), 1985, p. 146
6. • 2,200 peer-reviewed articles per year on scenario planning
• 1/3 of Executive Education custom programmes at the Business School
now have a scenario planning module
• Used in a wide variety of fields – including libraries
• “Use the library as a magnet to attract scholars from around the world”
(Rafael Ramirez, in conversation, 2013)
