Media Fragmentation and the New Media Multitasker
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According to multiple studies, people are media multitasking more than ever before, consuming both TV and digital media simultaneously.
![New Trend: People Are Consuming 12 Hours of Media In Only 9 Hours ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: comScore](https://image.slidesharecdn.com/mediaweeklytrafficupdate-1-17-12-120118125346-phpapp02/85/media-fragmentation-and-the-new-media-multitasker-1-320.jpg)
According to multiple studies, people are media multitasking more than ever before, consuming both TV and digital media simultaneously.
