Weitere ähnliche Inhalte Mehr von Overdrive Interactive Mehr von Overdrive Interactive (9) Kürzlich hochgeladen (20) Google Gallery (May 2014 Version)2. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 1
Google Gallery:
16 Years of Search Results
The “Google Gallery,” as compiled by Overdrive Interactive, is a visual portrayal of the
evolution of Google’s search results page. From Google’s 1998 incorporation to present day
in June 2014, we attempted to apply a timeline to the rollout of various features seen on the
results page.
All data and images in this presentation were captured on or prior to May 5, 2014. We
recognize that Google is constantly changing its results page and, as such, items in this
presentation are subject to change.
Acknowledgements
Garret Weigel
Bentley University
Dylan Turk
Boston University
Samantha Hill
Simmons College
Erik Connolly
Lassell College
Harry Gold
CEO & Managing Director --
Overdrive Interactive
Jesse Shapiro
Search Specialist -- Overdrive
Interactive
Sunaina Basu
Tufts University
Max Levitin
Tufts University
4. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 3
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Basic Search
Results *
*This date represents Google’s formal incorporation; the search
engine was originally a research project started in 1996
Basic Results Page
5. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 4
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Basic Search
Results
Image Results
6. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 5
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean?
Basic Search
Results
Did You Mean?
7. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 6
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean?
News
Basic Search
Results
News
8. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 7
*Formerly free; currently paid
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean?
News
Products
Basic Search
Results
Products*
9. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 8
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean?
News
Stock Quotes
Products
Basic Search
Results
Stock Quotes
10. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 9
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean?
News
Stock Quotes
Local Listings
Products
Basic Search
Results
Local Listings
11. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 10
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean?
News
Autocomplete
Stock Quotes
Local Listings
Products
Basic Search
Results
Autocomplete
12. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 11
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean?
News
Autocomplete
Stock Quotes
Local Listings
Organic Sitelinks
Products
Basic Search
Results
Organic Sitelinks
13. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 12
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean?
News
Autocomplete
Stock Quotes
Local Listings
Organic Sitelinks
Products
Basic Search
Results
Video
Video Results
14. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 13
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean?
News
Autocomplete
Stock Quotes
Local Listings
Organic Sitelinks
Weather
Products
Basic Search
Results
Video
Weather
15. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 14
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean?
News
Autocomplete
Stock Quotes
Local Listings
Organic Sitelinks
Weather
Sports Scores
Products
Basic Search
Results
Video
Sports Scores
16. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 15
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean?
News
Autocomplete
Stock Quotes
Local Listings
Organic Sitelinks
Weather
Sports Scores
Movie Times
Products
Basic Search
Results
Video
Movie Times
17. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 16
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean?
News
Autocomplete
Stock Quotes
Local Listings
Organic Sitelinks
Weather
Sports Scores
Movie Times
Universal Search
Products
Basic Search
Results
Video
Universal Search
18. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 17
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean?
News
Autocomplete
Stock Quotes
Local Listings
Organic Sitelinks
Weather
Sports Scores
Movie Times
Universal Search
Products
Basic Search
Results
Video
Voice Search
Voice Search
19. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 18
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean?
News
Autocomplete
Stock Quotes
Local Listings
Organic Sitelinks
Weather
Sports Scores
Movie Times
Universal Search
Google Instant
Products
Basic Search
Results
Video
Voice Search
Google Instant
20. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 19
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean?
News
Autocomplete
Stock Quotes
Local Listings
Organic Sitelinks
Weather
Sports Scores
Movie Times
Universal Search
Google Instant
Products
Search by Image
Basic Search
Results
Video
Voice Search
Search by Image
21. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 20
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean?
News
Autocomplete
Stock Quotes
Local Listings
Organic Sitelinks
Weather
Sports Scores
Movie Times
Universal Search
Google Instant
Knowledge Graph
Introduction
Products
Search by Image
Basic Search
Results*
Video
Voice Search
Knowledge Graph Introduction
22. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 21
2001
2014
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
1998
Images
Did You Mean?
News
Autocomplete
Stock Quotes
Local Listings
Organic Sitelinks
Weather
Sports Scores
Movie Times
Universal Search
Voice Search
Google Instant
Knowledge Graph
Introduction
Products
Search by Image
Knowledge Graph
Expansion
Basic Search
Results*
Video
Knowledge Graph Expansion
25. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 24
Company Overview
• Company description that appears to be pulled from
Wikipedia
Content of the Knowledge Panel:
Information Available as a OneBox
• Relevant, frequently searched information specific to
the target entity
• Items change based on type of entity (e.g.
organization, celebrity, geography, entertainment,
etc.)
Recent Posts
• Content recently posted in Google+
“People also search for”
• Entities in the same or similar market
Anatomy of the Knowledge Panel
31. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 30
• Corporation
• Local Business
• Country
• State
• City
• VIP
• Sports Teams
• Landmarks
• Movies
• Vehicles
• TV Shows
• Illnesses
• Foods
• Music
• etc.
Types of Info Boxes
And all have similarly
corresponding
OneBoxes
Types of Knowledge Panels & OneBoxes
32. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 31
• Corporation
• Local Business
• Country
• State
• City
• VIP
• Sports Teams
• Landmarks
• Movies
• Vehicles
• TV Shows
• Illnesses
• Foods
• Music
• etc.
Types of Info Boxes
And all have similarly
corresponding
OneBoxes
Types of Knowledge Panels & OneBoxes
34. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 33
• Restaurants
• Events
• Points of Interest
• Colleges
• Sports Rosters
• Hotels
• Nightlife
• Landmarks
• Books
• TV/Movie Cast & Crew
• Movies & Related Movies
• Movies By Actor
• etc.
Types of Carousels
Carousels appear to
take the place of
OneBoxes where more
than one potential
answer is appropriate
Types of Carousels
37. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 36
• Weight/Mass
• Temperature
• Length
• Speed
• Volume
• Area
• Fuel consumption
• Time
• Digital Storage
• Currency
• Language
• etc.
Types of Conversions
Pounds to kilograms 100 mph to feet per second
100 usd to eur
city in spanish
100 degrees fahrenheit in celsius 100 gallons to tablespoons
100 miles to kilometers 100 sq miles to acres
100 mpg to km/liter 20 years to hours
1 gigabit to megabyte
Types of Conversion Boxes
59. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 58
Overdrive Interactive Digital Marketing
+ Social Media Marketing
+ Search Marketing (SEO and SEM)
+ Online Media Planning, Buying and Management
+ Website and Application Development
+ Digital Creative Services
+ Inbound Marketing
+ Email and Marketing Automation Management
Take action and see why some of the world’s leading brands turn to Overdrive Interactive to launch,
manage and measure their online marketing channels:
Call Us: 617-254-5000
Email Us: info@overdriveinteractive.com
Visit Us: www.ovrdrv.com
Like Us: www.facebook.com/overdriveinteractive
Follow Us: www.twitter.com/ovrdrv
Download this guide: www.ovrdrv.com/google-gallery
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