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The brave new world of Advertising. Powered by Technology.
1.
The brave new
World of Advertising. Powered by Technology. Innofest 2015 | Beijing
2.
Partner & at K1ND Beijing
at Family
3.
4.
Let’s be frank:
5.
(Most) People don’t like
6.
Advertising
7.
Instead:
8.
9.
# #
10.
11.
12.
13.
Entertain me Educate me Offer
Discounts
14.
It’s hard.
15.
Babies, Cats and singing
Cops…
16.
Korean Soup Operas, K-Pop,
J-Pop…
17.
Mobile Games, Chatt Apps
…
18.
And other Brands with
their content competing for the attention of your audience.
19.
Technology can help brands
to deliver new formats of entertainment, experiences & services for customers
20.
Let’s take a
look at some technologies that create new opportunities for brands
21.
The Internet of
Things or how every object turns into a media platform
22.
23.
24.
“80 billion connected things
by 2020.” Source IDATE
25.
That’s: 80,000,000,000
26.
27.
28.
29.
Virtual Reality or the
new experience screen
30.
31.
32.
33.
Currently fundraising
34.
35.
Voice Interface or no
screens needed
36.
37.
38.
Marketing & Product
Innovations Make it an experience Make it memorable through storytelling Make it easy to share The Standout Formula + + +
39.
Driver Enabler Multiplier Technology Innovation Idea/ Content Platforms &
Seeding
40.
“The best way
to predict your future is to create it.” Abraham Lincoln
41.
Thanks!
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