There is no denying the fact that the PPC company in India has a major role to play in the growth and advertising of your online business. Contact Outsourcing Technologies as the well qualified and experienced professionals have complete information about the latest advancements in this field.

1. All That You Need to Know About Google
Expanded Text Ads
For targeting the right audience there
can be actually nothing better than
Google Adwords. According to a
recent survey, in the last two years
the average cost related to pay per
click in Adwords has increased by
almost 26 percent. This is good news
and search marketers across the
globe are constantly on a look out for
improvements.
There are six simple ways of making money fast with the help of
Google Adwords.
1. Thorough research
2. You need to be specific
3. Pay attention to your landing pages
4. Control your spending by starting low
5. Pay attention to your ads
6. Make it meaningful
As rightly said, Improvement is not enough. You also need
innovation . This golden rule is applicable here also. Reputed PPC
companies understands this and believe in coming up with well
formulated strategies.
Have you heard about Expanded Text Ads? Well, this is great news and
is something to be excited about.
Google always introduce a whole new set of improvements and
features in the field of Adwords. There is lot of new information out
there and you might actually require professionals help to understand
it. As all eyes are set on the epic announcement and millions of

2. searchers wish to know it all. Read on to gather necessary
information:
1. What do you understand by Expanded Text Ads?
These are two times bigger in comparison to the present text ads.
These have been designed to enhance your performance and presence
on mobile search results with additional description and bigger
headline. The best part is that these will appear on all devices (mobile
and desktop).
2. What is the need for the change?
This is being considered as one of the biggest changes in the world of
Adwords in the last 15 years. Google has been thinking about creating
Adwords to suit the demands of the present world. The first move in
this direction was made in February, 2016 to offer unified experience
and this was achieved by finishing the desktop’s right side ads.
3. How big are the Expanded Text Ads?
These are almost two times bigger than the present times Adwords
text ads. You will be getting 140 characters of ad copy space.
Are the headlines also expanding?
Well, the answer is yes. When the advertisers get to use the Expanded
Text Ads they will be getting two 30-character headlines. As of now,
they are restricted to headline of 25-character.

3. 4. Will the descriptions expand?
The description line will be about 80-characters. They no longer have
to use the description line of 35-characters.
Everything right from Display URLs to CTR will be changing. You need
to raise the level of quality score and be prepared for the change. With
the Expanded Ads you will be getting two times additional space.
Things are going to change in a remarkable manner in the field of PPC
Adwords management. It’s time to make the most out of it.