With Outbrain Amplify your content will be promoted on the web's largest and most respected media properties, including CNN.com, Slate and ESPN. We make sure it's seen precisely when people will find it most interesting. Learn why marketers of all sizes, from small businesses to big brands, and agencies to media pros use Outbrain Amplify to reach new audiences and scale their content marketing. Will Fleiss, Outbrain's Online Customer Acquisition Manager, will cover: -What is Outbrain Amplify? -How Outbrain recommends your content. -Where Outbrain recommends your content. -What types of content meet Outbrain's Content Guidelines. -How Outbrain Amplify pricing works. -Case studies of large brands and small companies using Outbrain to promote their content. There will also be a live Q&A session so you can get all your questions answered! This webinar is held every Wednesday. You can sign up for the next one here:

1.
The
Webinar
Will
Begin
Shortly
• All
par'cipants
will
be
muted
• For
audio,
select
“Mic
&
Speakers”
in
your
GoToWebinar
control
panel
• To
submit
Q&A,
use
the
“Ques'ons”
tool
in
the
control
panel
INTRODUCTION TO OUTBRAIN AMPLIFY
Will
Fleiss
Online
Customer
Acquisi'on
Manager
@willfleiss
#OBwebinar

2.
Agenda
• What
is
Outbrain?
• What
is
Outbrain
Amplify?
• Benefits
to
your
business
or
brand
• Our
Content
Guidelines
• Pricing
and
billing
• Case
Studies
• Q&A
#OBwebinar

3.
What is
Outbrain?

4.
Outbrain
enables
individuals
to
discover
content
that
they
can
trust,
and
can
each
find
to
be
interes:ng.
Our Lighthouse

5.
Strategy
Outbrain connects the world to content
561
MILLION
USERS
WORLDWIDE
#OBwebinar
190
BILLION
RECOMMENDATIONS
WORLD’S
MOST
PREMIUM
PUBLISHERS

6.
We are global
SINGAPORE
SAN
FRANCISCO
CHICAGO
NEW
YORK
ATLANTA
MIAMI
LOS
ANGELES
WASHINGTON
DC
LONDON
MADRID
PARIS
TEL
AVIV
MUNICH
MILAN
SAO
PAOLO
JOHANNESBURG
SINGAPORE
DELHI
TOKYO
SYDNEY
AUKLAND
#OBwebinar

7.
INTERNAL DISCOVERY

8.
PROMOTED DISCOVERY
OUTBRAIN AMPLIFY

9.
BRANDS&BUSINESSESGETTHEIRCONTENTDISCOVERED
9 Travel Apps For
Getting Around
Like a Local!
Intel iQ!
#OBwebinar

10.
HOW WE RECOMMEND CONTENT
• Outbrain
has
more
than
50
algorithms
working
together
to
recommend
each
piece
of
content
to
the
most
interested
reader
across
our
network
• The
algorithms
largely
fall
into
the
following
buckets:
– Personal:
things
we
know
about
the
reader
– Behavioral:
readers
who
read
this,
also
read
this
– Contextual:
related
to
what
you
are
reading
– Popular:
content
trending
across
our
network
#OBwebinar

11.
How we recommend content
• Outbrain’s
network
is
a
compe''ve
marke'ng
place,
with
many
pieces
of
content
vying
for
interested
readers
across
premium
publisher
placements.
• Each
content’s
Click-­‐Through-­‐Rate
(CTR)
acts
as
a
‘quality
score,’
or
in
our
case
an
‘interest
score’,
and
works
in
tandem
with
the
algorithms
to
put
the
most
interes'ng
piece
of
content
in
front
of
each
reader.
• Finally,
the
content’s
Cost-­‐Per-­‐Click
(CPC),
set
by
you,
factors
in
to
determine
which
content
gets
recommended.
#OBwebinar

12.
Consumers don’t notice banners
Of
display
adver'sements
are
never
seen
46%
COSMCORE,
JUNE
2013

13.
CONSUMERS trust content
ContentPlus
Research,
2013
of
consumers
prefer
geing
to
know
a
company
through
content
vs.
ads
70%
#OBwebinar

14.
SEARCH
SOCIAL
the 4TH online MARKETING BUCKET
DISPLAY
CONTENT
DISCOVERY
#OBwebinar

15.
What is Outbrain
Amplify?

16.
WHAT IS OUTBRAIN AMPLIFY?
SUBMIT
CONTENT
DRIVE
TRAFFIC
ACHIEVE
GOALS
YOUR
LINKS
APPEAR
FLEXIBLE
CPC
$
SELF-­‐SERVE
$10/day
$5K/month
ACCOUNT
MANAGED
(minimum
spend)
(minimum
spend)
#OBwebinar

17.
the World’s leading brands
#OBwebinar

18.
THOUSANDS OF SMALL & medium Size Businesses
#OBwebinar

19.
WHAT IS OUTBRAIN AMPLIFY?
ACHIEVE
YOUR
KEY
PERFORMANCE
INDICATORS
Engagement
Awareness
Website
visitors
Video
views
High-­‐value
ac'ons
Installs
Purchases
Leads
Conversion
#OBwebinar

20.
2,146,827
772,858
$154,571.54
$0.20
2.63
$0.08
WHAT IS OUTBRAIN AMPLIFY?

21.
WHAT IS OUTBRAIN AMPLIFY?
HEADLINE
&
IMAGE
TESTING
Finding
the
right
headline
Finding
the
right
image
A
B
A
B
+12%
higher
CTR
+27%
higher
CTR
#OBwebinar

22.
5
Running
'ps
5
Running
'ps
for
pregnant
women
5
Running
'ps
for
pregnant
women
0.30% CTR
$0.30 CPC
0.12% CTR
$0.55 CPC
0.20% CTR
$0.45 CPC
What is outbrain amplify?
HEADLINE
&
IMAGE
TESTING

23.
What is Outbrain Amplify?
CUSTOMER
JOURNEY
TARGETING

24.
What is Outbrain Amplify?
CUSTOMER
JOURNEY
TARGETING

25.
• Country
• State
• DMA
(designated
market
area)
WHAT IS OUTBRAIN AMPLIFY?
GEO-­‐TARGETING
#OBwebinar

26.
WHAT IS OUTBRAIN AMPLIFY
DEVICE
TARGETING
#OBwebinar

27.
What is outbrain amplify?
Time Spent
Ad Spend
PRINT RADIO TV DESKTOP
INTERNET
MOBILE
INTERNET
5%
19%
12%
10%
38%
45%
25%
22%
20%
4%
KPCB
INTERNET
TRENDS
2014
MOBILE
OPPORTUNITY
#OBwebinar

28.
WHAT IS OUTBRAIN AMPLIFY?
MEDIA
BUYING
INTEGRATION
CAMPAIGN
TRACKING
AD
VERIFICATION
MOBILE
ATTRIBUTION
RETARGETING
PUBLISHER
PAGE
PROMOTED
CONTENT
PAID.OUTBRAIN.COM
3rd
party
pixel
fires
#OBwebinar

29.
WHAT IS OUTBRAIN AMPLIFY?
ENABLES
RETARGETING
FROM
EARNED
MEDIA
#OBwebinar

30.
Outbrain Content
Guidelines

31.
Content & the Outbrain Pledge
We
believe
in
the
power
of
storytelling.
We
pledge
to
always
place
the
user
first:
to
help
her
narrow
her
discovery
experience
even
as
we
widen
her
view
of
the
world.
How
do
we
do
this?
• Upholding
integrity
in
content
by
rejec'ng
that
which
intends
to
manipulate
or
deceive.
• Honoring
the
real
estate
entrusted
to
us
by
publishers
by
building
on
their
editorial
mandates
#OBwebinar

32.
CONTENT WE ACCEPT
OWNED
PROPERTIES
EARNED
MEDIA
SOCIAL
PLATFORMS
PAID
MEDIA
• Product
Reviews
• Media
Coverage
• Videos
• Blog
posts
• Ar'cles
• Slideshows
• Sponsored
Content
• Na've
Adver'sing
#OBwebinar

33.
Content we accept
ARTICLES
VIDEOS
SLIDESHOWs#OBwebinar

34.
CONTENT WE ACCEPT
#OBwebinar
PRESS
COVERAGE

35.
CONTENT WE ACCEPTSOCIAL
#OBwebinar

36.
CONTENT WE DO NOT ACCEPT
• Homepages
and
sec'on
fronts
• PDFs
• Self
promo'onal
• Ad
placement
• Adult
material
#OBwebinar

37.
FINANCIAL
SCAMS
ADULT
CONTENT
HEALTH
SCAMS
WHAT YOU will never see in our network
#OBwebinar

38.
Outbrain Content Guidelines
www.outbrain.com/amplify/guidelines
#OBwebinar

39.
Pricing and Billing

40.
Pricing and Billing
COST-­‐PER-­‐CLICK
(CPC)
#OBwebinar

41.
Pricing and Billing
PAYMENT
METHODS
AND
BILLING
CYCLE
• Credit
Card
• Inser'on
Order
#OBwebinar

42.
CASE STUDIES

43.
CASE STUDIES
REISS
LUXURY
FASHION
BRAND
#OBwebinar

44.
CASE STUDIES
EMAIL
SERVICE
RESULTS:
Sanebox
received
80-­‐100
product
trial
conversions
per
day
at
their
target
Cost-­‐Per-­‐Acquisi'on.
#OBwebinar

45.
CASE STUDIES
VISA
#OBwebinar
RESULTS:
Outbrain
Amplify
drove
over
75,000
new
visitors
across
Asia-­‐Pacific
in
6
months,
making
up
95%
of
all
new
visitors
to
the
site.

46.
Case studies
THE
LINE
#OBwebinar

47.
#OBwebinar
QUESTIONS
1. Signup
and
launch
your
first
campaign
at
hsp://www.outbrain.com/amplify
2. Request
a
personal
demonstra'on
at
hsp://lp.outbrain.com/request-­‐demo/
3. More
ques'ons?
Email
support@outbrain.com
THANK
YOU!