In this insider-view session, Richard will explain what Facebook’s new competition rules are and what their impact is likely to be. He will highlight several important new opportunities for organisations running Facebook promotions and explain how these - and other changes, such as hashtags – are part of something much bigger and more exciting for marketeers.

1. EngageSciences
FACEBOOK PROMOTION CHANGES
What are the opportunities, what is behind this?
twitter.com/engagesciences
Tuesday, 29 October 13
facebook.com/engagesciences

2. DON’T JUST ENGAGE CUSTOMERS, ACTIVATE THEM
EngageSciences is a new breed of social marketing platform that is focused on advocacy and activation, leveraging a brand’s
existing social media following to drive long-term marketing results.
Globally recognized brands rely on EngageSciences to track, analyze and activate their fan bases, increasing advocate
activity across all major social networks. These customer wins have propelled us to be the fastest developing company in our
space, doubling in size every four months.
Tuesday, 29 October 13

3. WHAT WE HELP YOU DO
Tuesday, 29 October 13

4. WHAT’S CHANGED WITH FACEBOOK TERMS AND CONDITIONS?
YOU CAN NOW COLLECT ENTRIES BY GETTING FANS TO:
comment
like
private message
YOU CAN’T ASK ENTRANTS TO:
share
invite
tag
Tuesday, 29 October 13

5. WHAT’S MISSING?
ANYTHING THAT
ALLOWS YOU TO GO
BEYOND YOUR
EXISTING FANS
Tuesday, 29 October 13

6. WHAT’S MISSING?
ANY FORM OF DATA
COLLECTION
Tuesday, 29 October 13

7. SOMETHING TO CONSIDER
WHERE DO YOUR
TERMS AND
CONDITIONS LIVE?
Tuesday, 29 October 13

8. THE TYPES OF THINGS YOU CAN DO & THE BENEFIT
VISIBILITY OF THE
POST TO YOUR
EXISTING FANS
COMMENT AND WIN
LIKE AND WIN
MESSAGE AND WIN
Tuesday, 29 October 13

9. WHAT’S IN IT FOR LARGE COMPANIES?
Tuesday, 29 October 13

10. THE NEXT BIG REVENUE POT
WHAT IS REALLY BEHIND
THIS?
CONFORMITY WITH OTHER SOCIAL NETWORKS
Tuesday, 29 October 13

11. THE REACTION TO HASHTAGS ON FACEBOOK
Tuesday, 29 October 13

12. THE DRIVERS FOR THE FACEBOOK ADOPTION OF THE HASHTAG
88-100m
Americans engaged on Facebook during
primetime television. That’s a Super Bowl sized
audience every night.
Mentions on Facebook of the recent "Red Wedding"
episode of Game of Thrones, representing a significant
portion of the 5.2 million people who watched the show.
1.5m
more value from
customers acquired from
social LOYALTY
programs
Tuesday, 29 October 13

13. IS THIS THE FUTURE OF MASS MEDIA?
more value from
customers acquired from
social LOYALTY
programs
Tuesday, 29 October 13

14. A BILLION MORE USERS OF THE #?
Tuesday, 29 October 13

15. USING HASHTAG’S IN CAMPAIGNS
Discover the best reactions from across the social web. Filter, curate and publish it to multiple digital properties.
Put the voices of your best fans at the heart of your marketing content.
Tuesday, 29 October 13

16. DISCOVER THE CONTENT
Set-up feeds from across the social web, including Instagram, YouTube, Twitter, Flickr, Facebook, Bazaarvoice, blogs and
more. Define keywords and filters to find what your advocates are saying about your brand and your campaigns.
Tuesday, 29 October 13

17. YOUR WEBSITE AS A SOCIAL HUB
Publish the best of what your fans are saying and other
aggregated social content from across the social web
directly into your website, campaign microsites or into
your social apps.
Tuesday, 29 October 13

18. KEEP IT FRESH
Easily manage the layout of your curated content pages with our
drag and drop page builder. The same page builder is used across the
the creation of campaign landing pages, apps and web pages.
Tuesday, 29 October 13

19. LINKING ADVERTISING TO DIGITAL INTERACTION & CRM
Tuesday, 29 October 13

20. THE BIGGER PICTURE
Tuesday, 29 October 13

21. Socialized Campaigns 2.0
EVOLUTION OF SOCIAL CAMPAIGNS
Cross Network Campaigns
2013 - PROCESS CHANGE - 2014
Unified CTA #
Integrated Across Display, Social, Mobile, TV
Brand Website
Campaign Social Hub
Cross network reporting
Social Campaigns 1.0
Cross Platform Profiles
& Audience Database
Gamification
Rules Engine
Weak, fragmented data collection and reporting
Intelligent
Campaign State Flow
Silo Campaigns
Facebook Tab
Apps
Coupons,
Sweeps,
Contests,
Quizzes
Tuesday, 29 October 13
Website Social
Apps, Sweeps,
Contests &
Quizzes
“Fill the form
and share’
YouTube
Comps
Twitter
Follow &
Win
Pinterest
Pin to Win
Instagram
hashtag
comps
Outbound Cross Network Notifications
In Network Activation
Partner Network Distribution

22. EngageSciences
FACEBOOK PROMOTION CHANGES
What does it mean?
twitter.com/engagesciences
Tuesday, 29 October 13
facebook.com/engagesciences