How can you use social media to promote your business? In this seminar Social Marketing Consultant Luke Brynley-Jones (www.oursocialtimes.com) explains why inbound marketing is critical for businesses and how, through publishing valuable content, optimising it and sharing it via social media channels, organisations can dramatically increase their marketing returns and save money.

1. Using Social Media to Promote Your Business 18 th November 2009

2. Why Social Media Matters: The Rise of Inbound Marketing

6. Word of mouth

18. Whatever you can Wherever you can As often as you can Publish

20. Search Engine Optimisation (in 3 minutes)

23. Sharing: How Social Networks Work Shared with Read by Shared by Acted on Valuable, remarkable, optimised content

32. The Trusty Old Fella Approach

33. The “not related to my business” approach http:// blogs.zappos.com /

34. The focused SEO approach http://www.pr-squared.com /

35. Spend time, not money http:// bespokepress.blogspot.com /

45. 233,000 un-friendings 23,000 coupons

46. API: THE FUTURE OF SOCIAL NETWORKS

53. Questions & Answers - and Polls

59. Twitter for Sales

60. How to find people on Twitter http://www.twellow.com http://twitter.com/invitations/find_on_twitter

61. Twitter for Customer Services

63. Monitor how you’re doing…