Martin Hill-Wilson explores the convergence of social and digital customer service – analysing how brands are developing omni-channel social/digital strategies and what this means for customers.
The convergence of social and digital customer service
1. The Conve rge nce Of Social And
Digital Custome r Se r v ice
2. h o w b r a n d s a r e d e v e l o p i n g o m n i - c h a n n e l
s o c i a l / d i g i t a l s t r a t e g i e s a n d w h a t t h i s
m e a n s f o r c u s t o m e r s