The document summarizes key concepts in social media marketing including theory, case studies, and new trends. It discusses inbound marketing, word-of-mouth marketing, and engagement marketing. A case study is presented on a company that offered coupons for social media follows and email subscribers, growing their likes, subscribers, and sales. New areas discussed include social media dashboards, location marketing, gamification, and social media monitoring. The document concludes by advising marketers to integrate social media into an affordable, measurable plan and other marketing activities.

1. Social Media Marketing: Theory,
Examples & Results
Brynley-Jones
Luke Brynley-Jones

2. www.oursocialtimes.com

3. What I’ll be talking about
• Theory
• Case studies
• What’s new and interesting

4. Marketing Concepts
• Inbound Marketing (search)
• WOM Marketing (recommendations)
(sCRM
sCRM)
• Engagement Marketing (sCRM)
How to get started?

5. WOM Marketing

7. Dingo had 330
Likes on Facebook &
8,934 email
subscribers
They offered a $20
coupon for a Like +
email address
5000 max coupons

8. Dingo ended with 6,329 Likes and 14,140 email subs
It took them just 3 days!
Monthly sales grew 22% (45% of them new customers)

11. Engagement Marketing

16. Integrated Campaigns

18. New and Interesting

19. Social Media Dashboards

20. Location
Marketing

21. Gamification
Image credit: Rajat Paharia - @Bunchball

22. Social Media Monitoring

23. To sum up, then...
• First step: Believe!
• Inbound, WOM or Engagement? (Or all 3)
an,
• Create an, affordable, realistic, measurable plan
• Integrate with your other marketing activities
• Read my blog ;)

24. Onwards!
Luke Brynley-Jones
@oursocialtimes @lbrynleyjones
www.oursocialtimes.com