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Finding the next Waze: The OurCrowd Due Diligence Process
1. Finding the next Waze:
An insider view of startup investing and due diligence
How to conduct professional due-diligence
Creating a winning investment checklist
Breaking down the Waze investment:
From startup to $ billion exit
Tuesday, July 30, 13
2. Zack Miller, OurCrowd
Head of Investor Community
David Stark, OurCrowd
Investment Associate
Meet OurCrowd’s Team
OurCrowd: 7 months since launch,
OurCrowd has invested $17M in 26 startups
Tuesday, July 30, 13
7. 2008
BlueRun leads
$12M round,
Magma and
Vertex join
Same investors
Qualcomm
Ventures: $25M
round, $95M
valuation
2010 2011
$30M round inc
Kleiner Perkins,
$200+M
valuation
2013
Google buys
Waze app for
$1.1 billion
Waze:Anatomy of a super investment
“Our bet was basically that they could disrupt old-fashioned
cartography, and that they were at just the right time to begin trying it.”
-- BlueRun’s John Malloy
2.2M
users
7M
users
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8. “We’ll also work closely with the vibrant Waze community, who are the DNA
of this app, to ensure they have what’s needed to grow and prosper.
The Waze community and its dedicated team have created a great source of
timely road corrections and updates. We welcome them to Google and look
forward to working with them in our ongoing effort to make a
comprehensive, accurate and useful map of the world. ”
Posted by Brian McClendon,Vice President, Google
Tuesday, July 30, 13
9. Where to find the next Waze (or, how do
I invest in the next $billion exit)??
Tuesday, July 30, 13
10. Building deal flow pipeline
Sources of dealflow
• web, email, referrals
• tech events
❖ Resources: TechAviv,
Garage Geeks, incubator
demo days
• proactive sourcing
• Jeff Pulver’s Twitter
investment (just a Tweet
away)
❖ Resources: OurCrowd,
AngelList, CrunchBase,
blogs/articles
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11. Initial screening process
• Elevator Pitch
• (big) * (idea, market, team)
❖ disruptive idea
❖ market > $500M
❖ team = serial
• Coffee Chat with
Founder(s)
❖ Blink theory: experience
breeds good intuition
• Pitch Deck
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12. In-depth diligence
• Follow-up meetings with
management
• Research: biz plan,
competition, industry
trends/forecasts, intellectual
property, financial
projections, HR
• Customer/strategic partner
interviews (see handout)
• Industry experts/mentors
❖ Resource: DIY Expert
Networks (see Quora,
Laughing atWall Street)
• Scorecarding (see handout)
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13. Legal negotiation/diligence
•Term sheets
• Valuation
• Common vs. Preferred
• Important rights and protections
❖ Resource: Passion Capital Plain English Term Sheet,
Founders Fund Transparent Term Sheet
• legal diligence, final review...
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14. The morning after...
from investor to mentor
• Can I add value?
• customers/partners/
hires/investors
• perfect balance
• annoying <--> helping
• aligned expectations
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17. So, how does Waze score?
1. Great team
2. Large market
3. Easy to understand
4. Traction
5. Sponsorship
6. A good deal
✓
✓
✓
✓
✓
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21. Fireblade
multibillion dollar market of
website security
anti-bots, anti-scraping
Case Study:
Fireblade’s billion
dollar market
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27. Argo/ReWalk
top Israeli venture capital
investors (Pontifax, Israel
HealthCareVentures, SCP
Vitalife)
Case Study:Argo’s
sponsorship
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29. Parko
investment made at good
valuation
Case Study: Parko’s
early stage valuation
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30. Summary
• Waze exemplifies a new type of Israeli startup
• Conduit,Wix, Mobileye, GetTaxi
• Finding quality angel investments requires a formal
process
• OurCrowd is helping make investing in startups
easier and accessible
➡Now, for accredited investors and hopefully in the near
future, open to all investors
Tuesday, July 30, 13
31. Any questions?
Zack Miller, Head of Investor Community
email: zack@ourcrowd.com
phone: +1.914.401.6422
Tuesday, July 30, 13