The document discusses how companies can transform digitally. It argues that while many companies claim to have transformed digitally, in reality they have just digitized existing processes without changing business models. True digital transformation requires using digital technologies like big data, mobile, and social media to create new, digital-first business models. It provides examples of how different industries like media, manufacturing, and financial services are being disrupted. The presentation emphasizes designing customer experiences for the digital age by focusing on personalization, engagement, precision, scalability and other factors in order to successfully transform business models for the digital world.
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Think digital : Your chance to shape your company's business models
1. Niclas Otte | Senior Director Business Development | SAP Social Software @ottenic
Think DIGITAL!
Your chance to shape your company’s business models
#M2C 2015