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When design 
is not enough… 
© 2014 Olga Steidl | Linko for SXC14 | @olgasteidl
“A lot is not a number” (c) me 
! 
! 
Olga Steidl 
Growth at Linko 
@olgasteidl
We don’t build startups 
We build businesses
There is no Business without a Product
New type of Product: 
where the feedback loop is almost immediate
Why despite a great design some products still fail?
//1 Development team has never seen a user
//2 Market is too small 
… too early 
… too late
//3 Friction is too high
//4 Lack of traffic
//5 You have only ONE product message
//6 Sales Cycle is too long
//7 Client never comes back
//8 You are technology dependant
//9 You hire too early
//10 You are running out of money
DON’T PANIC
sometimes we fall down 
because there is something down there 
we're supposed to find 
! 
(c) unknown
thanks… tweet… share…comment 
@olgasteidl | http://linko.io

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When design is not enough: 10 reasons why great products still fail