2. Marketing Expertise
• Strategic Marketing
• Brand Awareness
• Integrated Marketing
• Digital Marketing
• Affiliate MDF Program
Management
3. Strategic Marketing
• Samsung Electronics - French Door Refrigerator
Launch
• Two tiered launch approach
• Soft = Basic models to gain footprint
• Hard = Advanced models to gain Share of
Consumer
• Competitive research and Market Position
Strategy
• $6.1 Million North American Launch budget
• Multi-media spend including television and
print
4. Brand Awareness -
Ice Cream Truck
• Needed Innovative Brand
Awareness Vehicle
• Worked with Local Agency to
Develop Graphics
• Rented, Wrapped and Locally
Staffed
• Retail and Event Focused
Activation
• 5 Day per Week Operation at
times of High Traffic
• Hit of the Summer!
• Replicated in 3 Markets.
5. Brand Awareness -
Subway Domination
• Needed Awareness in Asian
Markets, Build Confidence in
Brand
• Secured all 2-Sheet panels in
Flushing, NY MTA Station
• 3 Month Duration
• Directed Agency on Design
and Execution
• Layout
• Translation
• Photo Shoot
• Panel Layout - 39 in All
• Net Result is 60% increase in
Brand Awareness in Asian
Neighborhoods
6. Brand Awareness -
Asian Television
• Continued Focus on Asian
Brand Awareness
• Developed Locally Produced
and Aired Ads
• Directed Network on Target
and Message
• Produced Two Commercials
that Run in Rotation
• Negotiated 6 Month Buy,
Twice Daily Rotation
7. Brand Awareness -
Asian Television
• Continued Focus on Asian
Brand Awareness
• Developed Locally Produced
and Aired Ads
• Directed Network on Target
and Message
• Produced Two Commercials
that Run in Rotation
• Negotiated 6 Month Buy,
Twice Daily Rotation
8. Brand Awareness -
Asian Television
• Continued Focus on Asian
Brand Awareness
• Developed Locally Produced
and Aired Ads
• Directed Network on Target
and Message
• Produced Two Commercials
that Run in Rotation
• Negotiated 6 Month Buy,
Twice Daily Rotation
9. Brand Awareness -
Asian Television
• Continued Focus on Asian
Brand Awareness
• Developed Locally Produced
and Aired Ads
• Directed Network on Target
and Message
• Produced Two Commercials
that Run in Rotation
• Negotiated 6 Month Buy,
Twice Daily Rotation
10. Brand Awareness -
Guerilla Tactics
• Developed Unique Awareness
Campaign for Urban Themed
Handset
• Utilize Graffiti and Tattoo
talent
• Nighttime “Bombing” of stores
• In-Store Appearances and
Leave Behind Art
11. Integrated Marketing -
Follow the Mermaid
• Built SMS Opt-In Raffle
Promotion to Drive Awareness
of Store Locations
• Timed with Siren Fest at
Coney Island
• Tactics:
• Online, SMS and MMS
Activation
• Posters and Flyers in 50
Regional Locations
• Themed Festival Giveaways
• Costumed Mermaid at
Festival
12. Integrated Marketing -
Cultural Domination -./0%12 3%4567
!"#$%&'$(
• Tasked to Increase Sales in !"#$"%&'(
Asian Communities )%*+,$"%
• Tactics Used
• Subway Ad Domination
89%:";$:#%<=>?%@AB%CDB%EFB%
• In-Language Materials )*+,-.#/0#12
$G%HIJ%K3%LM%NOPQ'
34567#89'$ :;<#=>?@ABC
• In-Language Street
DE#FG#@#HI#5JKLMNO PQR#STUV% 5JP34_VS`
!"#$%&'()*+ !,-./(01+
WXXYZ[(]^
Team Presence
• ROP Advertising in High
RS6%TB $ 50
2345678(893:(;<
Visibility Newsprint =>?@AB(CDB(EB(F2G
H(IJ(KL !"#$%&'()*+,
!"#$%&'$(&)*(+$%#,-$+()".(&#&,/&0/$($#$%123$%$4(5,+,.(6$.%"7-+4-"6("%(&(8$.%"9!:(+."%$(;"%(,);"%6&.,")(")(+7$-,;,-(<$%6+(
• Television Buy
&)*(!")*,.,")+(";(:$%#,-$=(-"#$%&'$(&%$&+=(3&)*+$.(-&7&0,/,.,$+(&)*(&)1(&77/,-&0/$(%$+.%,-.,")+4(>&.$+=(+$%#,-$+(&)*(;$&.?%$+(
+?0@$-.(."(-3&)'$4(8$.%"9!:(%$/&.$*(.%&*$6&%A+=(+$%#,-$(6&%A+=(&)*(".3$%(,).$//$-.?&/(7%"7$%.1(&%$(.3$($B-/?+,#$(7%"7$%.,$+(
";(8$.%"9!:(C,%$/$++=(D)-4(E)*%",*(,+(&(.%&*$6&%A(";(F""'/$(D)-4((
• Event Sponsorships
13. Digital Marketing -
Experience
• Experienced in
• Analytical Tools
• SEO, SEM
• Media Buy
• Website Design
• Media Generation
• Facebook Community
Building
• Twitter Utilization
14. Digital Marketing -
Like Us
WIN
Integrated Dealer Campaign
and
• Request by Dealer to Develop a pair of Yankee tickets
Online Presence plus: 2 hour Pregame Party at Yankee Stadium
(Malibu Rooftop Deck)
• Built 5 Facebook Pages GAME DAY
• Developed In-Store Ads Sept. 7th
• Executed SMS Promotion 30inPairs July 15 through August 15
30 Days Winners will be notified by 08.24
to build page “Likes”
• Promotion
Like us Follow us
fb.me/MetroBK001 888.8metro8 | metropcs.com @MetroBK001
Limited time offer, subject to change, offer ends August 15, 2011. Only followers of our Twitter feed and Likes to our Facebook page are eligible to win. One pair per winner. 30 winners will be selected. Must be
able to attend on September 7th. Odds depend on the number of entries. No purchase neccessary. Coverage and services not available everywhere. Visit metropcs.com or a MetroPCS store for information on
specific Terms and Conditions of Service, coverage areas, handset capabilities and any applicable restrictions. Rates, services and features subject to change. MetroPCS related trademarks, service marks, and
other intellectual property are the exclusive properties of MetroPCS Wireless, Inc.
• 30 Day Campaing
• SMS blast to current
customers
• Customized posters in each
location
• Results
• SMS Accepts = 412
• FB Likes = 626
• Total Cost = $5,000
15. Co-Op Marketing -
Turnkey MDF Program
• Developed Turnkey Dealer Co-
Op Program
• Voluntary Program
• 1/3-2/3 MDF Split
• Ground level Tactics
Employed
• Flyer Teams
• Direct Mail
• Door Tags
• Events
• 170 Door Participation in
October
• $150,000 Monthly Spend
