Search Engine Marketing For Office Websites
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Search Engine Marketing For Office Websites
- 1. Search Engine Marketing for Your Office Website Boost your Presence, Build your Brand Christian Veillette M.D., M.Sc., FRCSC Assistant Professor, University of Toronto Shoulder & Elbow Reconstructive Surgery University Health Network Deputy Editor, Information and Communication Technology Clinical Orthopaedics and Related Research Email: orthonet@gmail.com
- 3. How does a Search Engine Work?
- 4. Who is who? http://www.bruceclay.com/searchenginerelationshipchart.htm
- 8. Why do we care?
- 12. How does it fit together? Search Engine Optimization Link Building Quick Results $$$ Results take a while More Time Less $ Google Search Engine Marketing Pay-Per-Click
- 14. CONTENT!
- 16. Step-by-Step SEO David L. Nelson, MD http://www.davidlnelson.md/
- 19. Keyword Research Tools http://adwords.google.com/select/KeywordToolExternal
- 21. 3. Set up hosted web analytics www.google.com/analytics
- 26. Internal Linking (aka Information Architecture)
- 33. 7. Research Link Building Opportunities http://www.marketleap.com/publinkpop/default.htm
- 35. Let’s take a break Any questions so far?
- 36. The Power of PPC
- 40. 2. Create paid placement budget When in doubt, align budget allocation with the search engines’ market share
- 42. 4. Monitor and Tweak Campaign
- 46. Google says: “Don’t be Evil”
- 47. Thank you The Orthopaedic Internet: A Collaborative Resource