The document discusses IBM's Watson ecosystem program and Watson technology. It provides an overview of Watson's abilities like understanding natural language, generating hypotheses, and learning from interactions. It also outlines how the Watson ecosystem works with content and application partners, and describes demonstrations of Watson applications in healthcare, retail, and travel.

1. Romeo Kienzler, Siddharta Arora, Madeleine von Heyl
IBM Watson for Ecosystem program
A technology for evidence based question answering
IBM Innovation Center DACH
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© 2014 IBM Corporation

2. The usual BigData - Intro...
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3. The usual BigData - Intro...
source: www.datasciencecentral.com
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4. We have only just begun to build a new era of
computing powered by cognitive systems
System
Intelligence
Cognitive
Programmatic
1
Tabulation
1900
1950
2011
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5. Watson technology can help meet 21st century business
challenges
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Understands natural language and
human communication
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Generates and evaluates evidencebased hypothesis
learns from
3 Adapts andand responsesuser
selections
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6. Watson Workshop: What are the industry implications?
...and the problems...
Which disease causes uveitis in a patient with family
history of arthritis presenting circular rash, fever, and
headache?
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7. Watson Workshop: What are the industry implications?
...and the problems...
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© 2014 IBM Corporation

8. Watson Workshop: What are the industry implications?
...and the problems...
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9. Watson Workshop: What are the industry implications?
...let's ask IBM Watson...
Which disease causes uveitis in a patient with family
history of arthritis presenting circular rash, fever, and
headache?
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10. Watson Workshop: What is Watson?
Watson answers a grand challenge …
Answer:
76% Lyme Disease,
1% Behcet's Disease,
1% Sarcoidosis
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11. Watson Workshop: What is Watson?
The Paris Hilton Problem
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12. Watson Workshop: What is Watson?
The Paris Hilton Problem
Source: www.coursera.org
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13. Watson Workshop: What is Watson?
Semantic Annotation
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14. Semantic Annotation
Diseases
Medications
Symptoms
Modifiers
© 2014 IBM Corporation

15. Watson Workshop: What is Watson?
Knowledge acquisition
 acquire knowledge (text) form external sources
 transform to topic → content structure
 expand
– follow links in content
– Identify content key words and link new content
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© 2014 IBM Corporation

16. Watson Workshop: What is Watson?
Knowledge generation
“Einstein, who has published more than 300 scientific papers, won the Nobel
Prize for Physics in 1921”
 using a semantic dependency parser
 named entity recognizer (NER)
 extract and generalize type-based patterns such as
– “scientists publish papers”
– “scientists win Nobel prizes”
– “Nobel prizes are associated with subjects and years”
– etc …
 resulting knowledge base can be directly used to answer questions
– “Who won a nobel prize in 1921 at the age of 42?”
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17. Watson Workshop: What is Watson?
Watson behind the scenes
Learned Models
help combine and
weigh the Evidence
Evidence
Sources
Inquiry
Primary
Search
Inquiry/Topic
Analysis
Answer
Scoring
Candidate
Answer
Generation
Inquiry
Decomposition
Hypothesis
Generation
Hypothesis
Generation
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Evidence
Retrieval
Models
Deep
Evidence
Scoring
Hypothesis and Evidence
Scoring
Hypothesis and Evidence
Scoring
Synthesis
Models
Models
Models
Models
Answer
Sources
Models
Final Confidence
Merging & Ranking
Responses with
Confidence
© 2014 IBM Corporation

18. Watson Workshop: What is Watson?
Question decomposition and hypothesis generation
Unlike most sea animals, in the Sea Horse this pair of
sense organs can move independently of one another
 Question decomposition “Which sense organs of Sea Horse can move independently?”
 Hypothesis generation
– A sea horse can move its eyes independently
– A sea horse can move its ears independently
– A sea horse can move its skin independently
– A sea horse can move its nose independently
– A sea horse can move its tung independently
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© 2014 IBM Corporation

19. A view into the Watson Ecosystem
Content Partners:
Provide content
Talent Partners:
Provide skills
Application Partners:
Build products
Watson
Developer
Cloud
Watson
Platform &
Tools
Watson
Content
Store
Enhance client experience
© 2014 IBM Corporation

20. The Framework of the Watson Ecosystem
App 1
Client
App n
Client
App 1
Client
App n
Client
App 1
Client
App n
Client
Partner
Apps
Partner 1
App
Partner n
App
Partner 1
App
Partner n
App
Partner 1
App
Partner n
App
Partner
Content
Partner 1
content
Partner n
content
Partner 1
content
Partner n
content
Partner 1
content
Partner n
content
General
Content
Talent
Watson Retail
Cloud
Travel Platform
Starter
Content
Watson Healthcare
Cloud
Healthcare Platform
Retail Platform
Starter Travel content
Starter Healthcare
Content
Starter Retail Content
Business Support Services
Watson Travel
Cloud
Operational Support Services
End
Clients
Watson Platform
General content
Talent
© 2014 IBM Corporation

21. Current prospective partnerships within the Ecosystem
Anchor
Clients
Partner
Apps
Partner
Content
Healthcare platform
Starter
Content
General
Content
Watson Retail
Cloud
Retail platform
Operational Support Services
Travel platform
Watson Healthcare
Cloud
Business Support Services
Watson Travel
Cloud
Watson Platform
Talent
© 2014 IBM Corporation

22. Travel United demonstration
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34. Watson Workshop: What is Watson?
Further readings, questions ...
 IBM Watson Ecosystem Program Website:
http://www.ibm.com/watsonecosystem
 IBM Watson Developer Cloud Support Community:
http://developer.ibm.com/watson/
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35. Questions???
 Watson Developer Cloud: > 1000 Participants
 Watson Content Store: > $100.000.000 Investments
 Watson Talent Hub: > 500 Subject Matter Experts
ibmwatson.com
facebook.com/ibmwatson
@ibmwatson
@romeokienzler
© 2014 IBM Corporation