This is the deck I presented in November, 2012 at the iMinds confere

1. Media Innovation by MIX
iMinds Conference 2012
Aram Sinnreich, Ph.D.
Rutgers University School of Communication & Information
This text is freely available under a Creative Commons 3.0
Attribution-NonCommercial-ShareAlike license.

2. Protection Is Important…

3. …In The Proper Circumstances.

4. What are we protecting ourselves against?

5. When Culture Became Tangible…

6. …It Became Scarce

8. This Necessitated the Myth of the Lone Author

9. But The Reality Was Consolidated Industry

10. The Benefits:
Individualism Cultural Productivity
Complexity

11. The Greatest Benefit:

12. The Costs:
Consumerism Cultural Cartelization
Exclusivity of Culture

13. What’s changed?

14. Digital Networks Have Become Dominant

15. Information Has Gone From This…

16. …To This.

17. We Have Developed A “Configurable Culture”

18. But Linear Institutions Continue to Dominate
Corporate org charts Assembly line Chain of command
production distribution marketing retail consumption
Business “value chain”

19. The Benefits:
Rapid Innovation Cultural Productivity
Diversity

20. Really?
• PWC/iDATE: Global entertainment industry, 1998-2010:
• 66% growth
• Masnick & Ho (2012): Global music industry, 2005-10:
• 27% growth
• WAN-IFRA (2008): US media & entertainment, 2002-08:
• 5.3% CAGR
• Huygen et al. (2009): Dutch “music piracy” contributes €100
million to the economy annually
• Swiss Government (2011): “Winners will be those who are
able to use the new technology to their advantages and
losers those who missed this development and continue to
follow old business models.

21. The Costs:
?
? ?
Traditional Business Processes are Disrupted
We Need to Abandon Some of Our Cultural Myths

22. What are the risks
of maintaining the
status quo?

24. IP Policies Get Stricter and Stricter, Worldwide
Treaties US Laws EU Laws Requirements
TRIPS DMCA Copyright “Harmonization”
WIPO NET Act Directive Longer © terms
KORUS PRO-IP HADOPI Stronger penalties
ACTA NDAA Digital Limits on fair use
TPP CISPA Econ Act Secondary liability
CETA INDUCE Ley Sinde Black lists
COICA IPRED Digital wire taps
SOPA/PIPA Non-neutral ISPs
SECURE-IT
Cybersecurity
Act of 2012

25. And Industries Spend More and More to Lobby
$1,200
US Lobbying on Copyright, 1998-2011
$900
$600
$300
$0
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Source: US Gov Data, InfluenceExplorer.com

26. With No Effect On “Piracy”
20,000
Global Consumer File-Sharing Traffic, 2008-2016 (PB/mo)
15,000
10,000
5,000
0
2008 2009 2010 2011 2012 2013 2014 2015 2016
Source: CISCO Visual Networking Index: Forecast and Methodology, 2011-2016

27. But Many Consequences for Civil Liberties
UN: Internet Access is a “Fundamental Human Right.”
Censorship Surveillance Anti-Competition

28. The Greatest Threat:

29. The Greatest Threat:

30. What can we
do about it?

32. Business Innovation
“Cloud” services Crowdfunding 360 Deals

33. Political Innovation
Copyleft Copyfight Copyright
Reform

34. Instead of Protection…

35. …Let’s Try Preparation.

36. Thank you.
Dank u.
Aram Sinnreich, Ph.D.
sinn@rutgers.edu
Books by Aram Sinnreich
Mashed Up (2010)
www.mashed-up.com
The Piracy Crusade (2013)
www.piracycrusade.com