A report from the O'Reilly Radar Research division on the current state of iPhone Apps and the market.

1. 2009 Where 2.0 Online Conference
< Data through 11/15/2009 >
Contact: Ben Lorica
radar.oreilly.com/ben
twitter.com/dliman

2. O’Reilly Research iTunes Data Description
 U.S. iTunes App Store
 Time Period (for slides): 7/27/2008 to 11/15/2009
 Data mart containing trends in price, sales
rankings, ratings, reviews, and # of unique apps.
 Sales Rankings:
- Within a category
- Overall: Top Paid, Top Free, Top Grossing

3. U.S. iTunes App Store - Unique Apps
Of the close to 100K unique apps available in the U.S.
App Store:
- 23% were FREE
- 3% were listed in the NAVIGATION category
FREE
PAID
Source: O’Reilly Research

4. U.S. iTunes App Store - Unique Apps By Category
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5. The Top of the Charts:
Navigation Apps & the Top 100 Lists
(Last 8 Weeks)

6. iTunes Top 100 Lists
 U.S. iTunes App Store has three Top 100 Lists
- Top 100 Grossing Apps
- Top 100 Paid Apps
- Top 100 Free Apps
 We list Navigation Apps that have appeared on
these lists, sometime over the last 8 weeks.

7. Navigation Apps on Top 100 Grossing Apps List
TITLE SELLER PRICE ($)
MotionX GPS Drive Fullpower Technologies, Inc. 2.99
MotionX GPS Fullpower Technologies, Inc. 2.99
MotionX GPS Sport Fullpower Technologies, Inc. 2.99
Geocaching Groundspeak Inc. 9.99
Mobile Navigator North America NAVIGON AG 89.99
CoPilot Live North America ALK Technologies, Inc 34.99
TomTom U.S. & Canada TomTom 99.99
MobileNavigator Europe NAVIGON AG 139.99
< US iTunes Apps Store: Last 8 weeks >

8. Navigation Apps on Top 100 Paid Apps List
TITLE SELLER PRICE ($)
MotionX GPS Sport Fullpower Technologies, Inc. 2.99
MotionX GPS Fullpower Technologies, Inc. 2.99
MotionX GPS Drive Fullpower Technologies, Inc. 2.99
Bionic Eye Presselite 0.99
< US iTunes Apps Store: Last 8 weeks >

9. Navigation Apps on Top 100 Free Apps List
TITLE SELLER PRICE ($)
WHERE uLocate Communications 0
Layar Reality Browser Layar B.V. 0
< US iTunes Apps Store: Last 8 weeks >

10. iPhone “Sensor” Apps

11. U.S. iTunes - Definition of “Sensor-related” App
 Grab set of iPhone apps whose title/description
contain one or more of the following words:
- GPS
- compass
- sensor(s)
- camera
- accelerometer
 Data was through 11/15/2009

12. U.S. iTunes App Store - Unique “Sensor” Apps
Of the close to 2.8K unique “Sensor” apps available in the
U.S. App Store, 22% were FREE.
Rate-of-change in # of unique “Sensor” apps
- Year-over-year: +750%
- Last 3 months: +50%
FREE
PAID
Source: O’Reilly Research

13. U.S. iTunes App Store - Unique “Sensor” Apps
Navigation accounted for 25% of all “sensor-related” apps
(data from last 8 weeks)
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14. Sensor Apps on Top 100 Grossing Apps List
TITLE SELLER PRICE ($)
MotionX GPS Drive Fullpower Technologies, Inc. 2.95
Golfshot: Golf GPS Shotzoom Software, LLC 29.99
Best Camera Ubermind, Inc. 2.99
Camera Flash Deluxe wang haiwen 0.99
CoPilot Live North America ALK Technologies, Inc 34.99
McSweeney's McSweeney's 5.99
Camera Genius JEFF MCMORRIS 0.99
Air Mouse Pro RPA Tech, INC 2.16
Max Injury Box Shaped Games 0.99
MotionX GPS Sport Fullpower Technologies, Inc. 2.99
PAC-MAN Namco Networks America 3.37
iRa Pro Lextech Global Services Corp 899.99
ProCamera Jens Damgen 2.99
Super Monkey Ball Sega America 3.99
< US iTunes Apps Store: Last 8 weeks >

15. Sensor Apps on Top 100 Paid Apps List
TITLE SELLER PRICE ($)
Camera Flash Deluxe wang haiwen 0.99
MotionX GPS Drive Fullpower Technologies, Inc. 2.95
Max Injury Box Shaped Games 0.99
Best Camera Ubermind, Inc. 2.99
Air Mouse Pro RPA Tech, INC 2.16
Camera Genius JEFF MCMORRIS 0.99
TiltShift Generator Art & Mobile 0.99
Camera Flash Bo Yuan 0.99
MotionX GPS Sport Fullpower Technologies, Inc. 2.99
PAC-MAN Namco Networks America 3.1
Spore Origins Electronic Arts 0.99
Camera Zoom 2 Kenneth Kao 0.99
iSpy Cameras SKJM, LLC 0.99
Live Cams Barry Egerter 0.99
Camera Flash & More Chad Rivoli 0.99
McSweeney's McSweeney's 5.99
Shopper Mark Krenek 0.99
OOF Camera - from DragDragDrag aSmartVision Co. 1.99
ProCamera Jens Damgen 2.99
< US iTunes Apps Store: Last 8 weeks >

16. Sensor Apps on Top 100 Free Apps List
TITLE SELLER PRICE ($)
Fish Food Frenzy Free Mark Andrade 0
Trapster speed trap alerts Tenereillo, Inc. 0
Flash for Free Michael Moon 0
< US iTunes Apps Store: Last 8 weeks >

17. The Top of the Charts:
Game Apps dominate the Top 100 Lists

18. U.S. iTunes App Store - Unique Apps
Overall, Games accounted for 20% of all apps
(data from last 8 weeks)
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Source: O’Reilly Research
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19. U.S. iTunes App Store - Top 100 Grossing Apps
Games accounted for 49% of the Top 100 Grossing apps
(data from last 8 weeks)
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20. U.S. iTunes App Store - Top 100 Paid Apps
Games accounted for 49% of the Top 100 Paid apps
(data from last 8 weeks)
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21. U.S. iTunes App Store - Top 100 Free Apps
Games accounted for 54% of the Top 100 Free apps
(data from last 8 weeks)
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22. Technical Book Sales

23. O’Reilly Research - Book Sales Data Description
 U.S. online and offline book sales ~ 70% of the
retail market
 For each title we, have # of units sold each week
 We maintain a dimensional data mart: for each title
we assign
- Programming Language
- Database
- Platform
- Version
- other meta-data

24. U.S. Book Sales - The Rise of Objective-C
From last to 4th largest programming language!
(From Q1-2007 to Q3-2009: iTunes App store launched in Q3-2008)

25. U.S. Tech Book Market - Total Units Sold Per Quarter
There has been a sharp decline in the sales of Geo-related titles.
(both time-series Normalized to have a starting value of 100)
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Source: O’Reilly Research
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26. U.S. Tech Book Market - Major Geo Book Categories
As book sales in all geo categories drop, users of traditional GIS
tools continue to buy more books than web mapping developers.
Total Units Sold: Geo-related Tech Book Categories
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Source: O’Reilly Research
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27. Questions?
radar.oreilly.com/ben
twitter.com/dliman
radar.oreilly.com/research