Helen Ross at O'Reilly's Twitter Boot Camp, June 15, 2009, New World Stages in New York City.

1. Listening for opportunities on twitter from the annals of @AdBroad

2. The four stages of twitter: as diagnosed by @ jasonhiner true twitter tales from @Adbroad

3. 1. Incredulity true twitter tales from @Adbroad

4. Futureman, courtesy Dave Wilkie, @jetpacks true twitter tales from @Adbroad

5. 2. Aha!

6. 3. Hey, I’ve got something to post! true twitter tales from @Adbroad

7. 4. Thinking in 140 characters true twitter tales from @Adbroad

8. Your brand is being defined by what others are saying about it 14 % consumers trust recommendations from ads; 78% trust recs from friends true twitter tales from @Adbroad

9. (or not saying about it) on multiple channels you can’t control true twitter tales from @Adbroad

10. Business reputations that take years and millions to build can now be undone by a single tweet. true twitter tales from @Adbroad

11. That’s why it’s so important to listen true twitter tales from @Adbroad

12. Brand benefits of listening: true twitter tales from @Adbroad

13. Discover evangelists who can rally crowds for you. true twitter tales from @Adbroad

14. Increase brand equity by building reputation for being attentive. true twitter tales from @Adbroad

15. true twitter tales from @Adbroad

16. Take advantage of unique opportunities to promote. true twitter tales from @Adbroad

17. Do real time research. true twitter tales from @Adbroad

18. There are lots of ways to search twitter. true twitter tales from @Adbroad

19. Start with search.twitter.com true twitter tales from @Adbroad

20. Google search tools true twitter tales from @Adbroad

21. true twitter tales from @Adbroad

22. true twitter tales from @Adbroad

23. true twitter tales from @Adbroad

24. It matters less which tool you use, matters that you use one (or more) true twitter tales from @Adbroad

26. Don’t hide from bad news true twitter tales from @Adbroad

27. Turn lemons true twitter tales from @Adbroad

28. into lemonade true twitter tales from @Adbroad

29. in customized flavors true twitter tales from @Adbroad

30. The first tweet is the hardest true twitter tales from @Adbroad

31. But it’s okay if your first post isn’t exactly right. true twitter tales from @Adbroad

32. Have patience. Social media takes time. Like any worthwhile relationship. true twitter tales from @Adbroad

33. helen klein ross @AdBroad [email_address] SupportingCharacters.com