6. “Focus on the core problem your
business solves and put out lots of
content and enthusiasm, and ideas
about how to solve that problem.”
- Laura Fitton
7. “I urge you to start writing content that
actually is either
1) actionable,
2) a strong opinion, or
3) proven to some degree.”
-Bill Sebald
20. “On the average, five times as many
people read the headline as read the
body copy. When you have written
your headline, you have spent eighty
cents out of your dollar.”
- David Ogilvy
21. BEST for open rates
1. Posts
2. Jobs
3. Survey
4. Week’s
5. E-newsletter
6. Issue
7. Digest
8. Bulletin
9. Edition
Source: HubSpot, Science of Email Marketing, February 2011
22. WORST for deliverability
1. Confirm
2. Features
3. Upgrade
4. Magic
5. Raffle
6. Rewards
7. Requested
8. Follow Up
9. Coupon
Source: HubSpot, Science of Email Marketing, February 2011
23. Hot or cold, but never warm
Source: HubSpot, Science of Email Marketing, February 2011
53. Bottom Line
“Send timely, targeted,
relevant, valuable emails
to people who asked for them.”
DJ Waldow
Waldow Social
Source: Internet Marketing for Smart People Radio