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creative intelligence
hypothesis
hypothesis




We all possess creative intelligence.
We just need to know how to tap into it.
Tapping into it will bring outstanding results.
experimental
hypothetical
hypothetical

‱   no product or service differentiation
‱   similar quality product and service quality
‱   immediate innovation program be rolled out across the board
‱   performance reviews to assess your day to day contribution to
    innovation
hypothetical
hypothetical
do you.......

A. Freak out and start looking for a new job?
B. Start thinking of all the things you hate or dislike about your organisation?
C. Start mapping all the customer touch points that you touch in your daily work?
D. Start a project plan for developing an idea you’ve already got?
A. Freak out and start looking for a new job!
A. Freak out and start looking for a new job!
Chances are you’re too honest. Know that you’ll never
keep an office love affair secret.
A. Freak out and start looking for a new job!
Chances are you’re too honest. Know that you’ll never
keep an office love affair secret.


B. Start thinking of all the things you hate or dislike
about your organisation!
A. Freak out and start looking for a new job!
Chances are you’re too honest. Know that you’ll never
keep an office love affair secret.

                                                          abstract
B. Start thinking of all the things you hate or dislike
about your organisation!
You possess high level abstract creative intelligence.
A. Freak out and start looking for a new job!
Chances are you’re too honest. Know that you’ll never
keep an office love affair secret.

                                                          abstract
B. Start thinking of all the things you hate or dislike
about your organisation!
You possess high level abstract creative intelligence.


C. Start mapping all the customer touch points that
you touch in your daily work!
A. Freak out and start looking for a new job!
Chances are you’re too honest. Know that you’ll never
keep an office love affair secret.

                                                                  abstract
B. Start thinking of all the things you hate or dislike
about your organisation!
You possess high level abstract creative intelligence.


C. Start mapping all the customer touch points that
you touch in your daily work!
You possess high level creative analysis.                 analytical
A. Freak out and start looking for a new job!
Chances are you’re too honest. Know that you’ll never
keep an office love affair secret.

                                                                  abstract
B. Start thinking of all the things you hate or dislike
about your organisation!
You possess high level abstract creative intelligence.


C. Start mapping all the customer touch points that
you touch in your daily work!
You possess high level creative analysis.                 analytical

D. Start a project plan for developing an idea you’ve
already got!
A. Freak out and start looking for a new job!
Chances are you’re too honest. Know that you’ll never
keep an office love affair secret.

                                                                  abstract
B. Start thinking of all the things you hate or dislike
about your organisation!
You possess high level abstract creative intelligence.


C. Start mapping all the customer touch points that
you touch in your daily work!
You possess high level creative analysis.                 analytical

D. Start a project plan for developing an idea you’ve
already got!
You possess high level creative practicality.

                                                                 practical
madness
madness
1. fart
2. kiss partner
3. go to toilet
4. flush toilet
5. wash hands
original thinking   map it
original thinking             map it


               s
            int
          po
       ch
    tou




                    meeting
original thinking                       map it


               s           meeting
                        agenda
            int
          po




                       meeting format
       ch
    tou




                   info request
               email

                        meeting
original thinking   map it
what could we improve?
constructive thinking   fix it
constructive thinking   fix it
would it be possible to remove one of these
         essential circus elements?
critical thinking   challenge it
critical thinking   challenge it
critical thinking   challenge it
crteaitive itnlelgicne is hviang the
aiblity to ccnonet the unocentced

eervynoe hree can do this bceasue
our mnids are pttarnineg mcahnies
diversionary thinking   fight it
beer
diversionary thinking   fight it
obstruction thinking   clear it
how do you pick your movies?
selection             sort it


       be selective
judge                                    prosecution
   impartial, points out                      identify the faults, probs &
 ramifications & allocates                              why nots
           action




  jury
group feeling
                                                            defense
                                                          what’s good,
                                                          possibilities &
                                                           applications


    prototype
      would a
  prototype help?                                psychologist
                                             what’s likely to happen in
                             lie detector            the future
                              gut instinct
judge                                    prosecution
   impartial, points out                      identify the faults, probs &
 ramifications & allocates                              why nots
           action




  jury
group feeling
                                                            defense
                                                          what’s good,
                                                          possibilities &
                                                           applications


    prototype
      would a
  prototype help?                                psychologist
                                             what’s likely to happen in
                             lie detector            the future
                              gut instinct
judge                                            prosecution
   impartial, points out                              identify the faults, probs &
 ramifications & allocates                                      why nots
           action



                                   ready to
                                     rock

  jury                       trash           needs
group feeling
                               it            work                   defense
                                                                  what’s good,
                                     think                        possibilities &
                                                                   applications
                                    about it

    prototype
      would a
  prototype help?                                        psychologist
                                                     what’s likely to happen in
                             lie detector                    the future
                              gut instinct
judge                                                                 prosecution
   impartial, points out                                                 identify the faults, probs &
 ramifications & allocates                                                         why nots
           action
                                            what can we do
                                         right here right now?

                                              ready to
                                                rock
                                in it
                       anyt t see
                           hing
                         can’

                                                        needs




                                                                    d t ta we
  jury                                  trash




                                                                               ?
                                                                          ke it
                                          it            work                           defense




                                                                 nee re do
group feeling
                                                                                     what’s good,
                                                think                                possibilities &




                                                                  whe
                                                                                      applications
                                               about it

    prototype                               what’s behind
                                             this idea?
      would a
  prototype help?                                                            psychologist
                                                                       what’s likely to happen in
                                        lie detector                           the future
                                         gut instinct
could you build one?
prototype   crash it
prototype             crash it



 i. speed
 ii. functional
iii. cost effective
if at first you don’t succeed, try and try again
it’s a bit like.......
communication   pitch it
pitch it
pitch it

me
  tric                  ge
                      sa
      s
                   mes


          method
context
                    what’s it like?
                                         pitch it
                                                concept
me
  tric                  ge
                      sa
      s
                   mes
                                      content


          method
context
                    what’s it like?
                                           pitch it
                                                 concept
me
                        ge
                                             what’s the point?
  tric                sa
                                             what’s it for?

      s
                   mes
                                      content


          method
                                      what are the steps?
                                      how’s it work?
                                      give me an example
ROI scale (Vf - Vi)
                                  Vi
                                                  context
                                                 what’s it like?
                                                                        pitch it
probability of success


                                                                              concept
                        me
                                                     ge
                                                                          what’s the point?
time scale
                          tric                     sa
                                                                          what’s it for?

                              s
                                                mes
  scale of difficulty                                              content


                                       method
                                                                   what are the steps?
                                                                   how’s it work?
                                                                   give me an example
ROI scale (Vf - Vi)
                                  Vi
                                                  context
                                                 what’s it like?
                                                                         pitch it
probability of success


                                                                               concept
                        me
                                                     ge
                                                                           what’s the point?
time scale
                          tric                     sa
                                                                           what’s it for?

                              s
                                                mes
  scale of difficulty                                               content


                                       method
                                                                    what are the steps?
                                                                    how’s it work?
                                                                    give me an example




          logistics - who, what,                    knowledge required
          when, where, how

                                                             risk minimisation
                    prototyping
do it




                       l
                    ura
                 vio
               ha
             be
                            l
                         ica
                      ist
                   log
production
production                                    do it
                      be smart
                            specific measurable
                            outcomes




                   :/be
                       ha
                         vio
             log



                            ura
                ist



                               l
                   ica
                      l
production                                      do it
                      be smart
                            specific measurable
                            outcomes




                   :/
                                          get
                                          organised
                                   do this
                                    now do the most important




                     be
                                           things first




                       ha
                         vio
             log



                            ura
                ist



                               l
                   ica
                      l
production                                        do it
                      be smart
                            specific measurable
                            outcomes




                   :/
                                             get
                                             organised
                                   do this
                                    now do the most important




                     be
                                             things first




                       ha
                         vio
             log



                            ura
                ist



                               l
                   ica
                                    4 sale
                      l
                                    $$$

                                             sell yourself
                                              make a pitch
production                                         do it
                       be smart
                             specific measurable
                             outcomes




                    :/
                                              get
                                              organised
                                    do this
                                     now do the most important




                      be
                                              things first




                        ha
                          vio
              log



                             ura
                 ist



                                l
                    ica
                                     4 sale
                       l
                                     $$$

                                              sell yourself
                    :0
                                               make a pitch
        outsource
production                                                                      do it
                                                    be smart
                                                          specific measurable
                                                          outcomes




                                              :/
                                                                           get
                                                                           organised
                                                                 do this
                                                                  now do the most important




                                                   be
                                                                           things first




                                                     ha
                                                       vio
                                    log



                                                          ura
                                       ist



                                                             l
                                          ica

  systemize                                                       4 sale
                                             l
                                                                  $$$
create a system for the
production of your idea                                                    sell yourself
                                             :0
                                                                            make a pitch
                          outsource
                   have the right people do the
                                     right thing
production                                                                      do it
                                                    be smart
                                                          specific measurable
                                                          outcomes




                                              :/
      schedule                                                             get
  create a task/ cost                                                      organised
 schedule & a visual                                             do this
                                                                  now do the most important




                                                   be
     deliverables list
                                                                           things first




                                                     ha
                                                       vio
                                    log



                                                          ura
                                       ist



                                                             l
                                          ica

  systemize                                                       4 sale
                                             l
                                                                  $$$
create a system for the
production of your idea                                                    sell yourself
                                             :0
                                                                            make a pitch
                          outsource
                   have the right people do the
                                     right thing
creative intelligence quotient
creative intelligence quotient



            l
        tica
     aly
   an

     map it
creative intelligence quotient



            l
        tica
     aly
   an

     map it

           l
       tica
   prac

       fix it
creative intelligence quotient
          t
      trac
   abs

   challenge
       it

            l
        tica
     aly
   an

     map it

           l
       tica
   prac

       fix it
creative intelligence quotient
          t            t
      trac         trac
   abs          abs

   challenge      fight it
       it

            l
        tica
     aly
   an

     map it

           l
       tica
   prac

       fix it
creative intelligence quotient
          t            t            t
      trac         trac         trac
   abs          abs          abs

   challenge      fight it    clear it
       it

            l
        tica
     aly
   an

     map it

           l
       tica
   prac

       fix it
creative intelligence quotient
          t            t             t
      trac         trac          trac
   abs          abs           abs

   challenge       fight it    clear it
       it

            l            l
        tica         tica
     aly          aly
   an           an

     map it        sort it

           l
       tica
   prac

       fix it
creative intelligence quotient
          t            t             t
      trac         trac          trac
   abs          abs           abs

   challenge       fight it    clear it
       it

            l            l             l
        tica         tica          tica
     aly          aly           aly
   an           an            an

     map it        sort it     crash it

           l
       tica
   prac

       fix it
creative intelligence quotient
          t            t             t
      trac         trac          trac
   abs          abs           abs

   challenge       fight it    clear it
       it

            l            l             l
        tica         tica          tica
     aly          aly           aly
   an           an            an

     map it        sort it     crash it

           l            l
       tica         tica
   prac         prac

       fix it    pitch it
creative intelligence quotient
          t            t             t
      trac         trac          trac
   abs          abs           abs

   challenge       fight it    clear it
       it

            l            l             l
        tica         tica          tica
     aly          aly           aly
   an           an            an

     map it        sort it     crash it

           l            l             l
       tica         tica          tica
   prac         prac          prac

       fix it    pitch it         do it
nilsvesk.com

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Creative intelligence

  • 3. hypothesis We all possess creative intelligence. We just need to know how to tap into it. Tapping into it will bring outstanding results.
  • 6. hypothetical ‱ no product or service differentiation ‱ similar quality product and service quality ‱ immediate innovation program be rolled out across the board ‱ performance reviews to assess your day to day contribution to innovation
  • 8. hypothetical do you....... A. Freak out and start looking for a new job? B. Start thinking of all the things you hate or dislike about your organisation? C. Start mapping all the customer touch points that you touch in your daily work? D. Start a project plan for developing an idea you’ve already got?
  • 9.
  • 10. A. Freak out and start looking for a new job!
  • 11. A. Freak out and start looking for a new job! Chances are you’re too honest. Know that you’ll never keep an office love affair secret.
  • 12. A. Freak out and start looking for a new job! Chances are you’re too honest. Know that you’ll never keep an office love affair secret. B. Start thinking of all the things you hate or dislike about your organisation!
  • 13. A. Freak out and start looking for a new job! Chances are you’re too honest. Know that you’ll never keep an office love affair secret. abstract B. Start thinking of all the things you hate or dislike about your organisation! You possess high level abstract creative intelligence.
  • 14. A. Freak out and start looking for a new job! Chances are you’re too honest. Know that you’ll never keep an office love affair secret. abstract B. Start thinking of all the things you hate or dislike about your organisation! You possess high level abstract creative intelligence. C. Start mapping all the customer touch points that you touch in your daily work!
  • 15. A. Freak out and start looking for a new job! Chances are you’re too honest. Know that you’ll never keep an office love affair secret. abstract B. Start thinking of all the things you hate or dislike about your organisation! You possess high level abstract creative intelligence. C. Start mapping all the customer touch points that you touch in your daily work! You possess high level creative analysis. analytical
  • 16. A. Freak out and start looking for a new job! Chances are you’re too honest. Know that you’ll never keep an office love affair secret. abstract B. Start thinking of all the things you hate or dislike about your organisation! You possess high level abstract creative intelligence. C. Start mapping all the customer touch points that you touch in your daily work! You possess high level creative analysis. analytical D. Start a project plan for developing an idea you’ve already got!
  • 17. A. Freak out and start looking for a new job! Chances are you’re too honest. Know that you’ll never keep an office love affair secret. abstract B. Start thinking of all the things you hate or dislike about your organisation! You possess high level abstract creative intelligence. C. Start mapping all the customer touch points that you touch in your daily work! You possess high level creative analysis. analytical D. Start a project plan for developing an idea you’ve already got! You possess high level creative practicality. practical
  • 20.
  • 21. 1. fart 2. kiss partner 3. go to toilet 4. flush toilet 5. wash hands
  • 23. original thinking map it s int po ch tou meeting
  • 24. original thinking map it s meeting agenda int po meeting format ch tou info request email meeting
  • 26. what could we improve?
  • 28.
  • 30. would it be possible to remove one of these essential circus elements?
  • 31. critical thinking challenge it
  • 32. critical thinking challenge it
  • 33. critical thinking challenge it
  • 34. crteaitive itnlelgicne is hviang the aiblity to ccnonet the unocentced eervynoe hree can do this bceasue our mnids are pttarnineg mcahnies
  • 35.
  • 37.
  • 38. beer
  • 40.
  • 42. how do you pick your movies?
  • 43. selection sort it be selective
  • 44.
  • 45. judge prosecution impartial, points out identify the faults, probs & ramifications & allocates why nots action jury group feeling defense what’s good, possibilities & applications prototype would a prototype help? psychologist what’s likely to happen in lie detector the future gut instinct
  • 46. judge prosecution impartial, points out identify the faults, probs & ramifications & allocates why nots action jury group feeling defense what’s good, possibilities & applications prototype would a prototype help? psychologist what’s likely to happen in lie detector the future gut instinct
  • 47. judge prosecution impartial, points out identify the faults, probs & ramifications & allocates why nots action ready to rock jury trash needs group feeling it work defense what’s good, think possibilities & applications about it prototype would a prototype help? psychologist what’s likely to happen in lie detector the future gut instinct
  • 48. judge prosecution impartial, points out identify the faults, probs & ramifications & allocates why nots action what can we do right here right now? ready to rock in it anyt t see hing can’ needs d t ta we jury trash ? ke it it work defense nee re do group feeling what’s good, think possibilities & whe applications about it prototype what’s behind this idea? would a prototype help? psychologist what’s likely to happen in lie detector the future gut instinct
  • 49.
  • 51. prototype crash it
  • 52. prototype crash it i. speed ii. functional iii. cost effective
  • 53. if at first you don’t succeed, try and try again
  • 54. it’s a bit like.......
  • 55. communication pitch it
  • 57. pitch it me tric ge sa s mes method
  • 58. context what’s it like? pitch it concept me tric ge sa s mes content method
  • 59. context what’s it like? pitch it concept me ge what’s the point? tric sa what’s it for? s mes content method what are the steps? how’s it work? give me an example
  • 60. ROI scale (Vf - Vi) Vi context what’s it like? pitch it probability of success concept me ge what’s the point? time scale tric sa what’s it for? s mes scale of difficulty content method what are the steps? how’s it work? give me an example
  • 61. ROI scale (Vf - Vi) Vi context what’s it like? pitch it probability of success concept me ge what’s the point? time scale tric sa what’s it for? s mes scale of difficulty content method what are the steps? how’s it work? give me an example logistics - who, what, knowledge required when, where, how risk minimisation prototyping
  • 62. do it l ura vio ha be l ica ist log production
  • 63. production do it be smart specific measurable outcomes :/be ha vio log ura ist l ica l
  • 64. production do it be smart specific measurable outcomes :/ get organised do this now do the most important be things first ha vio log ura ist l ica l
  • 65. production do it be smart specific measurable outcomes :/ get organised do this now do the most important be things first ha vio log ura ist l ica 4 sale l $$$ sell yourself make a pitch
  • 66. production do it be smart specific measurable outcomes :/ get organised do this now do the most important be things first ha vio log ura ist l ica 4 sale l $$$ sell yourself :0 make a pitch outsource
  • 67. production do it be smart specific measurable outcomes :/ get organised do this now do the most important be things first ha vio log ura ist l ica systemize 4 sale l $$$ create a system for the production of your idea sell yourself :0 make a pitch outsource have the right people do the right thing
  • 68. production do it be smart specific measurable outcomes :/ schedule get create a task/ cost organised schedule & a visual do this now do the most important be deliverables list things first ha vio log ura ist l ica systemize 4 sale l $$$ create a system for the production of your idea sell yourself :0 make a pitch outsource have the right people do the right thing
  • 70. creative intelligence quotient l tica aly an map it
  • 71. creative intelligence quotient l tica aly an map it l tica prac fix it
  • 72. creative intelligence quotient t trac abs challenge it l tica aly an map it l tica prac fix it
  • 73. creative intelligence quotient t t trac trac abs abs challenge fight it it l tica aly an map it l tica prac fix it
  • 74. creative intelligence quotient t t t trac trac trac abs abs abs challenge fight it clear it it l tica aly an map it l tica prac fix it
  • 75. creative intelligence quotient t t t trac trac trac abs abs abs challenge fight it clear it it l l tica tica aly aly an an map it sort it l tica prac fix it
  • 76. creative intelligence quotient t t t trac trac trac abs abs abs challenge fight it clear it it l l l tica tica tica aly aly aly an an an map it sort it crash it l tica prac fix it
  • 77. creative intelligence quotient t t t trac trac trac abs abs abs challenge fight it clear it it l l l tica tica tica aly aly aly an an an map it sort it crash it l l tica tica prac prac fix it pitch it
  • 78. creative intelligence quotient t t t trac trac trac abs abs abs challenge fight it clear it it l l l tica tica tica aly aly aly an an an map it sort it crash it l l l tica tica tica prac prac prac fix it pitch it do it