1. 1 Copyright © 2011, Oracle and/or its affiliates. All rights Insert Information Protection Policy Classification from Slide 7
reserved.

2. ORACLE
PRODUCT
LOGO
Month, Day, Year
Venue
City
Optimized Business Processes in the Age of Cloud
Computing
Speaker Name
Speaker Title
2 Copyright © 2011, Oracle and/or its affiliates. All rights Insert Information Protection Policy Classification from Slide 7
reserved.

3. The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into
any contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.
©2011 Oracle Corporation Oracle Confidential 3

4. Program Agenda
• Strategically Streamlining Process <Insert Picture Here>
• Process in the world of Fusion Applications
• Managing Processes, Anytime, Anywhere
• Final Thoughts
©2011 Oracle Corporation Oracle Confidential 4

5. Process Management and Technology
Manual tasks transition to automated processes
• 1914 – Henry Ford, Model T
– Process: auto assembly
– Efficiency increase from 4.3 to 20
cars per worker for the year
– Inspirational Technology: meat
processing conveyor
• 1985 – Apple
– Process: printing and publishing
– Self publishing available for the first
time
– Inspirational Technology: personal
computer and MacPublisher
©2011 Oracle Corporation Oracle Confidential 5

6. Process Management Today: the BPMS
Managing a complex web of enterprise information systems
Organizational Units
Customer Sales and Production Manufacturing Inventory & HR
Relationship Marketing Planning Logistics
Management
Processes
Product Configuration
Order Management
Warranty & Returns Management
Inv
CRM SFA Product product SCM product DB LMS HR
ERP MES MGMT
B2B
Enterprise Infrastructure Services
(Portal, SOA, IDRS, LDAP, EAI, E-mail, IT Operations)
Real-world business processes span organizations,
systems and applications.
©2011 Oracle Corporation Oracle Confidential 6

7. BPM drivers & benefits
Structured hand-overs,
connecting IT systems
ONE workflow approach
Eliminating need for mails
Standardized processes
Consistent and SLA
managed service levels
Visibility & Eff./Prod.
(Automation)
IT Agility

8. Board structure of advanced BPM organisations…
CEO
Chief Chief Head of Chief
Chief Process
Commercial Financial Network & Operations
Officer & HR
Officer Officer Product Officer
Chief Global Cross
Process
Information Service HR Functional
Excellence
Officer Centers BPO
Business
Process
Management
Business
Intelligence
Master Data
Business Rule
Management

9. Decomposing corporate strategy
Corporate
Objective
Business Unit Business Unit Business Unit
Objective - 1 Objective - 2 Objective - n
Business Business Business
Business Business Business Objective –
Objective – Objective –
Objective – Objective – Objective – 1.n n.1 n.2 n.n
1.1 1.2
Business Business Business
Business Business Business Objective – Objective – Objective –
Objective – n.2.1 n.2.2 n.2.n
Objective – Objective –
1.1.1 1.1.2 1.1.n
Business
Business Business
Function (a)
Process(a) Process(b)

10. BPM drivers & benefits
Best
Reliability Ease of business
Environmental
95% on Time 1 click Shipping
Performance

11. Program Agenda
• Strategically Streamlining Process <Insert Picture Here>
• Process in the world of Fusion Applications
• Managing Processes, Anytime, Anywhere
• Final Thoughts
©2011 Oracle Corporation Oracle Confidential 11

12. Process Management Today: the BPMS
Process extension for applications
Organizational Units
Customer Sales and Production Manufacturing Inventory & HR
Relationship Marketing Planning Logistics
Management
Processes
On-boarding
Fair Labor Standards
Act Compliance
Inv
CRM SFA Product product SCM product DB LMS HR
ERP MES MGMT
B2B
Enterprise Infrastructure Services
(Portal, SOA, IDRS, LDAP, EAI, E-mail, IT Operations)
Real-world business processes span organizations,
systems and applications.
©2011 Oracle Corporation Oracle Confidential 12

13. Oracle Fusion Middleware
Web Social Mobile
• Complete User Engagement
• Best-in-Class Business Process Content Business
Management Management Intelligence
• Integrated
Service Integration Data Integration
• Open Identity Management & Security
Development Cloud Application Enterprise
Tools Foundation Management
The set of shared or sharable functions that support the lifecycle of a modern business application or service

14. Platform for Oracle Applications
User Experience & Content Management
Business Intelligence
SOA & Business Process Management
Security & Management
Data Management
Grid Computing

15. Fusion Apps Technology Improvements
•Customizations
•Interfaces/
•Integrations

16. Oracle’s Approach
•Extension
•“Platform”
•Integration
•“Platform”

17. Benefit of the Oracle Approach
•Recommended Approach
•Traditional Approach
•$1M
•$5M
•license $ •$5M
•$3.5M •$3.5M
•services $ •$5M •$5M •$20
•$25 M
M
•Upgrade 1 •Upgrade 2 •Upgrade 1 •Upgrade 2
•5 year total: $40M •5 year total: $33M
• Risks • Time to Value
• Customizations are “wildcards” for upgrades • 3x faster delivery time
• User Adoption • User Adoption
• How to include non-central “casual” users? • LOB user ease of use
• How to improve “ease of use” if necessary? • Self-service monitoring and auditing

18. Use Case: Integration & Extension Platform for EBS
Extending Workflow approval and mobile Interface
ADF Mobile
BAM
BI Applications
ADF WebCenter
Content BPMN
Mgmt.
EBS Adapter
SOA
Monitor Workflows inside
Application
Oracle FMW
Integration and
Extension Platform

19. Demonstrated Value
“Oracle Business Process Management Suite has helped
us establish an efficient communication platform and
tightly integrate business processes, from procurement
to human resources and manufacturing. We have cut
costs, eased workloads, and improved efficiency.”
- Zhao Siyu, Business Analyst
- United Automotive Electronic Systems Co., Ltd
“I would estimate that we have saved at least $5 million
dollars in development costs over the last two years
- Norm Fjeldheim, Senior VP, CIO
- Qualcomm
©2011 Oracle Corporation Oracle Confidential 19

20. Program Agenda
• Strategically Streamlining Process <Insert Picture Here>
• Process in the world of Fusion Applications
• Managing Processes, Anytime, Anywhere
• Final Thoughts
©2011 Oracle Corporation Oracle Confidential 20

21. Process Management and the Cloud
Organizational Units
Customer Sales and Production Manufacturing Inventory & HR
Relationship Marketing Planning Logistics
Management
Processes
On-boarding
Fair Labor Standards
SFA Product product SCM product DB LMS
Inv Act Compliance
CRM MGMT
ERP MES B2B
Enterprise Infrastructure Services
(Portal, SOA, IDRS, LDAP, EAI, E-mail, IT Operations)
• Greater deployment flexibility, faster time to value
• Enables earlier adoption of process management
• New private, public, and hybrid cloud models provide flexibility
to better suit specific process requirements
©2011 Oracle Corporation Oracle Confidential 21

22. Leveraging Elastic Cloud Infrastructure
Oracle
Enterprise Oracle BPM Suite Oracle
Manager
Oracle SOA Suite Applications
WebLogic Server Coherence
Grid
Control
JRockit and HotSpot
Exalogic Elastic Cloud Software
Ops Center Oracle Linux or Solaris
Exalogic Elastic Cloud Hardware
©2011 Oracle Corporation Oracle Confidential 22

23. BPM Extends SOA Flexibility and Efficiency
• Automating and optimizing
Revenue
BPM processes drive innovation
Business • Model & execute ↑ ($$$) • Business agility
Agility Enterprise Business
Flows
• Complex Human Ops Cost •
•
Automate manual flows
Improve process quality
Workflows
↓ ($$) • Exception handling
• Shortened project timelines
IT Asset
SOA • Time & cost to integrate
• Model & implement IT Cost • Avoid complex, brittle
Reuse Services Foundation
• Layered integration ↓ ($)
integrations
• Leverage IT assets
architecture

24. Demonstration

25. Program Agenda
• Strategically Streamlining Process <Insert Picture Here>
• Process in the world of Fusion Applications
• Managing Processes, Anytime, Anywhere
• Final Thoughts
©2011 Oracle Corporation Oracle Confidential 25

26. Summary
• BPM delivers high value to process efficiency,
visibility and automation in a strategic way today
• BPM is part of Oracle’s move to Fusion Apps and
delivers high value to your applications
• As technology evolves, the inherent flexibility of BPM
adapts to new requirements giving flexibility and scale
on the cloud.
• Oracle BPM Suite delivering value today, designed
and engineered for the future of BPM
©2011 Oracle Corporation Oracle Confidential 26

27. Join the Community
Oracle.com/bpm <Insert Picture Here>
Twitter
http://bit.ly/oracleBPM_twitter
Facebook
http://bit.ly/OracleBPM
Oracle BPM Suite blog
http://blogs.oracle.com/bpm

28. Q&A
28 Copyright © 2011, Oracle and/or its affiliates. All rights Insert Information Protection Policy Classification from Slide 7
reserved.

29. 29 Copyright © 2011, Oracle and/or its affiliates. All rights Insert Information Protection Policy Classification from Slide 7
reserved.