The interrelations of Content to different marketing strategies

1. CONTENT
MARKETING
PART III
Getting Tactical:
Content Nuts and
Bolts

2. Content and SEO
A strong, optimized written copy is the most
critical part of any SEO initiative.
Identify keywords & keyword phrases for
target audience.
Brainstorm a list of words and phrases
searchers might use.
Relevance is paramount.

3. The best keywords have…
Strong relevance to
the business or
products
Relatively high search
volume
Relatively low
competition

4. Links- both quantity and quality- can
determine and guarantee visibility of the
content in search engines.
Google awards higher votes for a link from
New York Times magazine than a link from a
random Tweet.
A shareable content is a good linking strategy.

5. Optimize!!!
Search engines can’t read all content
formats other than text.
Use descriptive names for
images, audio, and video files.
For photos- in jpg. format
For logos- in .gif files
For audio/video- in HTML
Not just content; it’s QUALITY content!

6. CONTENT and PR
Public Relations brings:
- Publicity
- Reputation Management
- Media Relations
* Press releases get the news
out there! If you have
good news content, make it
public!!!

7. Find the Influencers!
Identify the influencers
Build relationships with them
Find online communities where relevant
discussions occur
Create awareness and enthusiasm to
encourage people to discuss your content

8. Well-Publicized Content
> Every product has
its own informative
illustrative
video, paired by
podcasts from an
academic subject
matter. It worked.

9. Content and Advertising
It is easy to become media as it is to buy
media
Many major brands use advertising to
drive target audience into deeper brand
experiences through immersive content.

10. SAMPLES

11. Wrap Content Creatively
 Are you
prepared for
a zombie
apocalypse?

12. TIPS AHOY:
Provide a link to a relevant
website in the ad
Include social media links and
calls-to-action in the ad
(Twitter, Facebook, and so on)
Include QR codes for mobile
users that provide deeper
information or special offers

13. Content and Events
SOCIAL MEDIA CHANNELS
 Connect to prospective
attendees
 Announce
updates, programs, and
event schedules
 Send public or private
invitations
 Feature
photos, posters, and
presentations