In this webinar, WiderFunnel CEO and conversion rate optimization expert, Chris Goward, and Optimizely's testing specialist, Ryan Lillis talk about the tests you should be running on your e-commerce site today to maximize revenue NOW and when online shopping peaks – Christmas time.
Conversion optimization and landing page optimization for clients in all industries.WiderFunnel does everything: from strategy and hypotheses to wireframing, design, copy, testing and results analysis.Every client has had 10% to 700%+ lift
Your conversion funnel is more than just landing pages. Persuasion marketing relates to the top end of your conversion funnel. Your landing pages and informational pages need to give your prospects motivation to buy.Then, the transactional bottom end of the funnel needs to facilitate that transaction smoothly.
Your conversion funnel is more than just landing pages. Persuasion marketing relates to the top end of your conversion funnel. Your landing pages and informational pages need to give your prospects motivation to buy.Then, the transactional bottom end of the funnel needs to facilitate that transaction smoothly.
Your conversion funnel is more than just landing pages. Persuasion marketing relates to the top end of your conversion funnel. Your landing pages and informational pages need to give your prospects motivation to buy.Then, the transactional bottom end of the funnel needs to facilitate that transaction smoothly.
Bricks and mortar retailers have perfected the warm, welcoming shopping environment. Would you rather shop here?
Or in a high security zone?
The PIE Framework helps you prioritize your conversion optimization opportunities.
The PIE Framework helps you prioritize your conversion optimization opportunities.
When the question is framed this way, you are often naturally able to find a simpler way or running your test.
Several images from one theme, vs. several other images from a distinctly different theme.----- Meeting Notes (8/1/13 13:55) -----In each of the two variations, a random image from a collection of similar images would be served. Alternatively, each of these images could be their own variation if you wanted a more granular view.
When testing on content that regularly changes, you can learn which types of content tend to work best.
This test would require the input from a design team to create a stylized breadcrumb, an icon for the home image etc. The process might take weeks depending on your company.
This test could be set up in minutes in Optimizely and would provide some great insight about whether or not the next test that requires the coordination of multiple people, should be run.
When testing on content that regularly changes, you can learn which types of content tend to work best.Running a “No Design Test” allows your team to set up a test in minutes and only use the resources of one person instead of multiple.Depending on the results, design resources can be most effectively utilized in a follow-up test.
This test would require the input from a design team to create a stylized breadcrumb, an icon for the home image etc. The process might take weeks depending on your company.
This test could be run by hiding content on the page and simply exposing it when a newly added “Next” CTA is clicked. This would only require relatively minor changes on the front-end to your HTML and a bit of custom javascript.
When testing on content that regularly changes, you can learn which types of content tend to work best.
The answer is obviously no. A/B testing is a bit of science and a bit of an artform. Running four product-focused hero images vs. four lifestyle-focused images doesn’t conclusively prove that the difference was lifestyle vs. product and not something specific to those images.