SlideShare ist ein Scribd-Unternehmen logo
1 von 21
Downloaden Sie, um offline zu lesen
Getting Started with



                           1.3.2012


                        Happy New Year!




Friday, January 4, 13
The Value of A/B Testing
     ➡ Make data-driven decisions
     ➡ Validate your hypothesis
     ➡ Create the best user experience possible
     ➡ Turn clicks into customers




                Increase REVENUE, LEADS, SIGN UPS,
                       DOWNLOADS, CLICKS




Friday, January 4, 13
Friday, January 4, 13
The Story of Optimizely




                           Media




                           Button




Friday, January 4, 13
Demo Agenda
     ‣ We’ll cover:
            ‣ Using the editor
                   ‣ Creating tests
                   ‣ Setting up goals
                   ‣ Targeting and traffic allocation
            ‣ Implementing Optimizely
            ‣ Testing strategy
            ‣ Q&A




Friday, January 4, 13
Let’s Dive In
     ➡ Quick Poll
     ➡ Have you built an experiment with Optimizely?




                        ?
Friday, January 4, 13
Straight to the visual editor
     ➡ Using the WYSIWYG editor
            ‣ Dashboard
            ‣ Text
            ‣ Image changes
            ‣ Rearrange or Move




Friday, January 4, 13
Moving on to goals
     ➡ Track how your tests affect conversions
            ‣ Engagement
            ‣ Click
            ‣ Page view
            ‣ Custom




Friday, January 4, 13
Targeting Features
     ➡ Involve specific pages/visitors in tests
            ‣ URL
            ‣ Location
            ‣ Browser
                                                  Version A
            ‣ New/returning
            ‣ Cookies



                                                  Version B




Friday, January 4, 13
Allocate different traffic size
     ➡ Traffic allocation feature
            ‣ Test a percentage of visitors
            ‣ Push 100% of traffic to
              winning variations




Friday, January 4, 13
Implementation
     ➡ A single line of code
            ‣ Copy and paste into your <head> tag
            ‣ Set it and forget it
            ‣ Single line of JavaScript unique to your account
            ‣ Hosted by global network




Friday, January 4, 13
Results Page
     ➡ Reporting dashboard
            ‣ See how your variations performed
            ‣ We’ll show you which one is statistically
              significant




Friday, January 4, 13
Testing Strategy and Best Practices




Friday, January 4, 13
1. Treat website testing and optimization
     like a science: define a clear hypothesis




Friday, January 4, 13
2. Test low hanging fruit first – copy,
     imagery, forms




Friday, January 4, 13
3. Don’t be afraid to take chances.




Friday, January 4, 13
4. Talk with your team, help them
     understand the value of testing
                                            Let’s test it
                        I think this will
                        increase revenue.
                                            and find out!


                                                            A/B test
                                                                    in
                                                            Groovy! g.




Friday, January 4, 13
5. Always be testing




Friday, January 4, 13
Q&A


Friday, January 4, 13
Explore, converse, and test

            ‣ Case Studies, interviews, best practices,
              thought leadership @ blog.optimizely.com
            ‣ Converse with us, be our favorite
              @Optimizely
            ‣ Read and educate yourself @
              support.optimizely.com
            ‣ Feel free to reach out to Shanann,
                shanann@optimizely.com with any
                questions

Friday, January 4, 13
Happy Testing!




Friday, January 4, 13

Weitere ähnliche Inhalte

Ähnlich wie Getting Started with Optimizely

The real c in cro is communication
The real c in cro is communicationThe real c in cro is communication
The real c in cro is communicationVWO
 
Boost SharePoint User Adoption Through DIY Usability Testing [workshop] Share...
Boost SharePoint User Adoption Through DIY Usability Testing [workshop] Share...Boost SharePoint User Adoption Through DIY Usability Testing [workshop] Share...
Boost SharePoint User Adoption Through DIY Usability Testing [workshop] Share...Mark Tiderman
 
How to Run Great Webinars (February 2018)
How to Run Great Webinars (February 2018)How to Run Great Webinars (February 2018)
How to Run Great Webinars (February 2018)ALATechSource
 
Landing page A/B testing with Google and Optify
Landing page A/B testing with Google and OptifyLanding page A/B testing with Google and Optify
Landing page A/B testing with Google and OptifyOptify
 
Just What Is This Continuous Delivery Thing, Anyway?
Just What Is This Continuous Delivery Thing, Anyway?Just What Is This Continuous Delivery Thing, Anyway?
Just What Is This Continuous Delivery Thing, Anyway?eshamow
 
Agile Career Development from the trenches - XP 2013 Vienna
Agile Career Development from the trenches  -  XP 2013 ViennaAgile Career Development from the trenches  -  XP 2013 Vienna
Agile Career Development from the trenches - XP 2013 ViennaIonel Condor
 
Always Be Testing - Learn from Every A/B Test (Hiten Shah)
Always Be Testing - Learn from Every A/B Test (Hiten Shah)Always Be Testing - Learn from Every A/B Test (Hiten Shah)
Always Be Testing - Learn from Every A/B Test (Hiten Shah)Future Insights
 
Google Webinar Pt. 3: Testing for the Holidays
Google Webinar Pt. 3: Testing for the Holidays Google Webinar Pt. 3: Testing for the Holidays
Google Webinar Pt. 3: Testing for the Holidays Boost Media
 
Webcast: Informing Product Decisions: How To Move Faster With Less Process
Webcast: Informing Product Decisions: How To Move Faster With Less Process Webcast: Informing Product Decisions: How To Move Faster With Less Process
Webcast: Informing Product Decisions: How To Move Faster With Less Process AIPMM Administration
 
Think Tank Presentation 5-2012
Think Tank Presentation 5-2012Think Tank Presentation 5-2012
Think Tank Presentation 5-2012Jim Borzilleri
 
8 Essentials for Building Robust Features by EA Sr Product Manager
8 Essentials for Building Robust Features  by EA Sr Product Manager8 Essentials for Building Robust Features  by EA Sr Product Manager
8 Essentials for Building Robust Features by EA Sr Product ManagerProduct School
 
How to Run Smarter A/B Tests, Faster
How to Run Smarter A/B Tests, FasterHow to Run Smarter A/B Tests, Faster
How to Run Smarter A/B Tests, FasterShanelle Mullin
 
Webinar Wednesday: Launching & Managing A Successful Kickstarter/Indiegogo Pr...
Webinar Wednesday: Launching & Managing A Successful Kickstarter/Indiegogo Pr...Webinar Wednesday: Launching & Managing A Successful Kickstarter/Indiegogo Pr...
Webinar Wednesday: Launching & Managing A Successful Kickstarter/Indiegogo Pr...Vegan Mainstream
 
Testing Is Not CRO But It’s Still Darn Important
Testing Is Not CRO But It’s Still Darn ImportantTesting Is Not CRO But It’s Still Darn Important
Testing Is Not CRO But It’s Still Darn ImportantAffiliate Summit
 
Train-the-Trainer - Enabling your team
Train-the-Trainer - Enabling your teamTrain-the-Trainer - Enabling your team
Train-the-Trainer - Enabling your teamOptimizely
 
Mima Summit 2010 Presentation:
Mima Summit 2010 Presentation:Mima Summit 2010 Presentation:
Mima Summit 2010 Presentation:Vertster.com
 
Growing Your Business Through Experimentation
Growing Your Business Through ExperimentationGrowing Your Business Through Experimentation
Growing Your Business Through ExperimentationHiten Shah
 

Ähnlich wie Getting Started with Optimizely (20)

The real c in cro is communication
The real c in cro is communicationThe real c in cro is communication
The real c in cro is communication
 
Boost SharePoint User Adoption Through DIY Usability Testing [workshop] Share...
Boost SharePoint User Adoption Through DIY Usability Testing [workshop] Share...Boost SharePoint User Adoption Through DIY Usability Testing [workshop] Share...
Boost SharePoint User Adoption Through DIY Usability Testing [workshop] Share...
 
How to Run Great Webinars (February 2018)
How to Run Great Webinars (February 2018)How to Run Great Webinars (February 2018)
How to Run Great Webinars (February 2018)
 
Landing page A/B testing with Google and Optify
Landing page A/B testing with Google and OptifyLanding page A/B testing with Google and Optify
Landing page A/B testing with Google and Optify
 
Just What Is This Continuous Delivery Thing, Anyway?
Just What Is This Continuous Delivery Thing, Anyway?Just What Is This Continuous Delivery Thing, Anyway?
Just What Is This Continuous Delivery Thing, Anyway?
 
Agile Career Development from the trenches - XP 2013 Vienna
Agile Career Development from the trenches  -  XP 2013 ViennaAgile Career Development from the trenches  -  XP 2013 Vienna
Agile Career Development from the trenches - XP 2013 Vienna
 
Always Be Testing - Learn from Every A/B Test (Hiten Shah)
Always Be Testing - Learn from Every A/B Test (Hiten Shah)Always Be Testing - Learn from Every A/B Test (Hiten Shah)
Always Be Testing - Learn from Every A/B Test (Hiten Shah)
 
Google Webinar Pt. 3: Testing for the Holidays
Google Webinar Pt. 3: Testing for the Holidays Google Webinar Pt. 3: Testing for the Holidays
Google Webinar Pt. 3: Testing for the Holidays
 
Webcast: Informing Product Decisions: How To Move Faster With Less Process
Webcast: Informing Product Decisions: How To Move Faster With Less Process Webcast: Informing Product Decisions: How To Move Faster With Less Process
Webcast: Informing Product Decisions: How To Move Faster With Less Process
 
Think Tank Presentation 5-2012
Think Tank Presentation 5-2012Think Tank Presentation 5-2012
Think Tank Presentation 5-2012
 
8 Essentials for Building Robust Features by EA Sr Product Manager
8 Essentials for Building Robust Features  by EA Sr Product Manager8 Essentials for Building Robust Features  by EA Sr Product Manager
8 Essentials for Building Robust Features by EA Sr Product Manager
 
How to Run Smarter A/B Tests, Faster
How to Run Smarter A/B Tests, FasterHow to Run Smarter A/B Tests, Faster
How to Run Smarter A/B Tests, Faster
 
Webinar Wednesday: Launching & Managing A Successful Kickstarter/Indiegogo Pr...
Webinar Wednesday: Launching & Managing A Successful Kickstarter/Indiegogo Pr...Webinar Wednesday: Launching & Managing A Successful Kickstarter/Indiegogo Pr...
Webinar Wednesday: Launching & Managing A Successful Kickstarter/Indiegogo Pr...
 
Testing Is Not CRO But It’s Still Darn Important
Testing Is Not CRO But It’s Still Darn ImportantTesting Is Not CRO But It’s Still Darn Important
Testing Is Not CRO But It’s Still Darn Important
 
Pair programming
Pair programmingPair programming
Pair programming
 
Benchmarking Usability Performance
Benchmarking Usability PerformanceBenchmarking Usability Performance
Benchmarking Usability Performance
 
Hkwaw event 20100622
Hkwaw event   20100622Hkwaw event   20100622
Hkwaw event 20100622
 
Train-the-Trainer - Enabling your team
Train-the-Trainer - Enabling your teamTrain-the-Trainer - Enabling your team
Train-the-Trainer - Enabling your team
 
Mima Summit 2010 Presentation:
Mima Summit 2010 Presentation:Mima Summit 2010 Presentation:
Mima Summit 2010 Presentation:
 
Growing Your Business Through Experimentation
Growing Your Business Through ExperimentationGrowing Your Business Through Experimentation
Growing Your Business Through Experimentation
 

Mehr von Optimizely

Clover Rings Up Digital Growth to Drive Experimentation
Clover Rings Up Digital Growth to Drive ExperimentationClover Rings Up Digital Growth to Drive Experimentation
Clover Rings Up Digital Growth to Drive ExperimentationOptimizely
 
Make Every Touchpoint Count: How to Drive Revenue in an Increasingly Online W...
Make Every Touchpoint Count: How to Drive Revenue in an Increasingly Online W...Make Every Touchpoint Count: How to Drive Revenue in an Increasingly Online W...
Make Every Touchpoint Count: How to Drive Revenue in an Increasingly Online W...Optimizely
 
The Science of Getting Testing Right
The Science of Getting Testing RightThe Science of Getting Testing Right
The Science of Getting Testing RightOptimizely
 
Atlassian's Mystique CLI, Minimizing the Experiment Development Cycle
Atlassian's Mystique CLI, Minimizing the Experiment Development CycleAtlassian's Mystique CLI, Minimizing the Experiment Development Cycle
Atlassian's Mystique CLI, Minimizing the Experiment Development CycleOptimizely
 
Autotrader Case Study: Migrating from Home-Grown Testing to Best-in-Class Too...
Autotrader Case Study: Migrating from Home-Grown Testing to Best-in-Class Too...Autotrader Case Study: Migrating from Home-Grown Testing to Best-in-Class Too...
Autotrader Case Study: Migrating from Home-Grown Testing to Best-in-Class Too...Optimizely
 
Zillow + Optimizely: Building the Bridge to $20 Billion Revenue
Zillow + Optimizely: Building the Bridge to $20 Billion RevenueZillow + Optimizely: Building the Bridge to $20 Billion Revenue
Zillow + Optimizely: Building the Bridge to $20 Billion RevenueOptimizely
 
The Future of Optimizely for Technical Teams
The Future of Optimizely for Technical TeamsThe Future of Optimizely for Technical Teams
The Future of Optimizely for Technical TeamsOptimizely
 
Empowering Agents to Provide Service from Anywhere: Contact Centers in the Ti...
Empowering Agents to Provide Service from Anywhere: Contact Centers in the Ti...Empowering Agents to Provide Service from Anywhere: Contact Centers in the Ti...
Empowering Agents to Provide Service from Anywhere: Contact Centers in the Ti...Optimizely
 
Experimentation Everywhere: Create Exceptional Online Shopping Experiences an...
Experimentation Everywhere: Create Exceptional Online Shopping Experiences an...Experimentation Everywhere: Create Exceptional Online Shopping Experiences an...
Experimentation Everywhere: Create Exceptional Online Shopping Experiences an...Optimizely
 
Building an Experiment Pipeline for GitHub’s New Free Team Offering
Building an Experiment Pipeline for GitHub’s New Free Team OfferingBuilding an Experiment Pipeline for GitHub’s New Free Team Offering
Building an Experiment Pipeline for GitHub’s New Free Team OfferingOptimizely
 
AMC Networks Experiments Faster on the Server Side
AMC Networks Experiments Faster on the Server SideAMC Networks Experiments Faster on the Server Side
AMC Networks Experiments Faster on the Server SideOptimizely
 
Evolving Experimentation from CRO to Product Development
Evolving Experimentation from CRO to Product DevelopmentEvolving Experimentation from CRO to Product Development
Evolving Experimentation from CRO to Product DevelopmentOptimizely
 
Overcoming the Challenges of Experimentation on a Service Oriented Architecture
Overcoming the Challenges of Experimentation on a Service Oriented ArchitectureOvercoming the Challenges of Experimentation on a Service Oriented Architecture
Overcoming the Challenges of Experimentation on a Service Oriented ArchitectureOptimizely
 
How The Zebra Utilized Feature Experiments To Increase Carrier Card Engagemen...
How The Zebra Utilized Feature Experiments To Increase Carrier Card Engagemen...How The Zebra Utilized Feature Experiments To Increase Carrier Card Engagemen...
How The Zebra Utilized Feature Experiments To Increase Carrier Card Engagemen...Optimizely
 
Making Your Hypothesis Work Harder to Inform Future Product Strategy
Making Your Hypothesis Work Harder to Inform Future Product StrategyMaking Your Hypothesis Work Harder to Inform Future Product Strategy
Making Your Hypothesis Work Harder to Inform Future Product StrategyOptimizely
 
Kick Your Assumptions: How Scholl's Test-Everything Culture Drives Revenue
Kick Your Assumptions: How Scholl's Test-Everything Culture Drives RevenueKick Your Assumptions: How Scholl's Test-Everything Culture Drives Revenue
Kick Your Assumptions: How Scholl's Test-Everything Culture Drives RevenueOptimizely
 
Experimentation through Clients' Eyes
Experimentation through Clients' EyesExperimentation through Clients' Eyes
Experimentation through Clients' EyesOptimizely
 
Shipping to Learn and Accelerate Growth with GitHub
Shipping to Learn and Accelerate Growth with GitHubShipping to Learn and Accelerate Growth with GitHub
Shipping to Learn and Accelerate Growth with GitHubOptimizely
 
Test Everything: TrustRadius Delivers Customer Value with Experimentation
Test Everything: TrustRadius Delivers Customer Value with ExperimentationTest Everything: TrustRadius Delivers Customer Value with Experimentation
Test Everything: TrustRadius Delivers Customer Value with ExperimentationOptimizely
 
Optimizely Agent: Scaling Resilient Feature Delivery
Optimizely Agent: Scaling Resilient Feature DeliveryOptimizely Agent: Scaling Resilient Feature Delivery
Optimizely Agent: Scaling Resilient Feature DeliveryOptimizely
 

Mehr von Optimizely (20)

Clover Rings Up Digital Growth to Drive Experimentation
Clover Rings Up Digital Growth to Drive ExperimentationClover Rings Up Digital Growth to Drive Experimentation
Clover Rings Up Digital Growth to Drive Experimentation
 
Make Every Touchpoint Count: How to Drive Revenue in an Increasingly Online W...
Make Every Touchpoint Count: How to Drive Revenue in an Increasingly Online W...Make Every Touchpoint Count: How to Drive Revenue in an Increasingly Online W...
Make Every Touchpoint Count: How to Drive Revenue in an Increasingly Online W...
 
The Science of Getting Testing Right
The Science of Getting Testing RightThe Science of Getting Testing Right
The Science of Getting Testing Right
 
Atlassian's Mystique CLI, Minimizing the Experiment Development Cycle
Atlassian's Mystique CLI, Minimizing the Experiment Development CycleAtlassian's Mystique CLI, Minimizing the Experiment Development Cycle
Atlassian's Mystique CLI, Minimizing the Experiment Development Cycle
 
Autotrader Case Study: Migrating from Home-Grown Testing to Best-in-Class Too...
Autotrader Case Study: Migrating from Home-Grown Testing to Best-in-Class Too...Autotrader Case Study: Migrating from Home-Grown Testing to Best-in-Class Too...
Autotrader Case Study: Migrating from Home-Grown Testing to Best-in-Class Too...
 
Zillow + Optimizely: Building the Bridge to $20 Billion Revenue
Zillow + Optimizely: Building the Bridge to $20 Billion RevenueZillow + Optimizely: Building the Bridge to $20 Billion Revenue
Zillow + Optimizely: Building the Bridge to $20 Billion Revenue
 
The Future of Optimizely for Technical Teams
The Future of Optimizely for Technical TeamsThe Future of Optimizely for Technical Teams
The Future of Optimizely for Technical Teams
 
Empowering Agents to Provide Service from Anywhere: Contact Centers in the Ti...
Empowering Agents to Provide Service from Anywhere: Contact Centers in the Ti...Empowering Agents to Provide Service from Anywhere: Contact Centers in the Ti...
Empowering Agents to Provide Service from Anywhere: Contact Centers in the Ti...
 
Experimentation Everywhere: Create Exceptional Online Shopping Experiences an...
Experimentation Everywhere: Create Exceptional Online Shopping Experiences an...Experimentation Everywhere: Create Exceptional Online Shopping Experiences an...
Experimentation Everywhere: Create Exceptional Online Shopping Experiences an...
 
Building an Experiment Pipeline for GitHub’s New Free Team Offering
Building an Experiment Pipeline for GitHub’s New Free Team OfferingBuilding an Experiment Pipeline for GitHub’s New Free Team Offering
Building an Experiment Pipeline for GitHub’s New Free Team Offering
 
AMC Networks Experiments Faster on the Server Side
AMC Networks Experiments Faster on the Server SideAMC Networks Experiments Faster on the Server Side
AMC Networks Experiments Faster on the Server Side
 
Evolving Experimentation from CRO to Product Development
Evolving Experimentation from CRO to Product DevelopmentEvolving Experimentation from CRO to Product Development
Evolving Experimentation from CRO to Product Development
 
Overcoming the Challenges of Experimentation on a Service Oriented Architecture
Overcoming the Challenges of Experimentation on a Service Oriented ArchitectureOvercoming the Challenges of Experimentation on a Service Oriented Architecture
Overcoming the Challenges of Experimentation on a Service Oriented Architecture
 
How The Zebra Utilized Feature Experiments To Increase Carrier Card Engagemen...
How The Zebra Utilized Feature Experiments To Increase Carrier Card Engagemen...How The Zebra Utilized Feature Experiments To Increase Carrier Card Engagemen...
How The Zebra Utilized Feature Experiments To Increase Carrier Card Engagemen...
 
Making Your Hypothesis Work Harder to Inform Future Product Strategy
Making Your Hypothesis Work Harder to Inform Future Product StrategyMaking Your Hypothesis Work Harder to Inform Future Product Strategy
Making Your Hypothesis Work Harder to Inform Future Product Strategy
 
Kick Your Assumptions: How Scholl's Test-Everything Culture Drives Revenue
Kick Your Assumptions: How Scholl's Test-Everything Culture Drives RevenueKick Your Assumptions: How Scholl's Test-Everything Culture Drives Revenue
Kick Your Assumptions: How Scholl's Test-Everything Culture Drives Revenue
 
Experimentation through Clients' Eyes
Experimentation through Clients' EyesExperimentation through Clients' Eyes
Experimentation through Clients' Eyes
 
Shipping to Learn and Accelerate Growth with GitHub
Shipping to Learn and Accelerate Growth with GitHubShipping to Learn and Accelerate Growth with GitHub
Shipping to Learn and Accelerate Growth with GitHub
 
Test Everything: TrustRadius Delivers Customer Value with Experimentation
Test Everything: TrustRadius Delivers Customer Value with ExperimentationTest Everything: TrustRadius Delivers Customer Value with Experimentation
Test Everything: TrustRadius Delivers Customer Value with Experimentation
 
Optimizely Agent: Scaling Resilient Feature Delivery
Optimizely Agent: Scaling Resilient Feature DeliveryOptimizely Agent: Scaling Resilient Feature Delivery
Optimizely Agent: Scaling Resilient Feature Delivery
 

Kürzlich hochgeladen

UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
99.99% of Your Traces Are (Probably) Trash (SRECon NA 2024).pdf
99.99% of Your Traces  Are (Probably) Trash (SRECon NA 2024).pdf99.99% of Your Traces  Are (Probably) Trash (SRECon NA 2024).pdf
99.99% of Your Traces Are (Probably) Trash (SRECon NA 2024).pdfPaige Cruz
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...Daniel Zivkovic
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
The Kubernetes Gateway API and its role in Cloud Native API Management
The Kubernetes Gateway API and its role in Cloud Native API ManagementThe Kubernetes Gateway API and its role in Cloud Native API Management
The Kubernetes Gateway API and its role in Cloud Native API ManagementNuwan Dias
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 

Kürzlich hochgeladen (20)

UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
99.99% of Your Traces Are (Probably) Trash (SRECon NA 2024).pdf
99.99% of Your Traces  Are (Probably) Trash (SRECon NA 2024).pdf99.99% of Your Traces  Are (Probably) Trash (SRECon NA 2024).pdf
99.99% of Your Traces Are (Probably) Trash (SRECon NA 2024).pdf
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
The Kubernetes Gateway API and its role in Cloud Native API Management
The Kubernetes Gateway API and its role in Cloud Native API ManagementThe Kubernetes Gateway API and its role in Cloud Native API Management
The Kubernetes Gateway API and its role in Cloud Native API Management
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 

Getting Started with Optimizely

  • 1. Getting Started with 1.3.2012 Happy New Year! Friday, January 4, 13
  • 2. The Value of A/B Testing ➡ Make data-driven decisions ➡ Validate your hypothesis ➡ Create the best user experience possible ➡ Turn clicks into customers Increase REVENUE, LEADS, SIGN UPS, DOWNLOADS, CLICKS Friday, January 4, 13
  • 4. The Story of Optimizely Media Button Friday, January 4, 13
  • 5. Demo Agenda ‣ We’ll cover: ‣ Using the editor ‣ Creating tests ‣ Setting up goals ‣ Targeting and traffic allocation ‣ Implementing Optimizely ‣ Testing strategy ‣ Q&A Friday, January 4, 13
  • 6. Let’s Dive In ➡ Quick Poll ➡ Have you built an experiment with Optimizely? ? Friday, January 4, 13
  • 7. Straight to the visual editor ➡ Using the WYSIWYG editor ‣ Dashboard ‣ Text ‣ Image changes ‣ Rearrange or Move Friday, January 4, 13
  • 8. Moving on to goals ➡ Track how your tests affect conversions ‣ Engagement ‣ Click ‣ Page view ‣ Custom Friday, January 4, 13
  • 9. Targeting Features ➡ Involve specific pages/visitors in tests ‣ URL ‣ Location ‣ Browser Version A ‣ New/returning ‣ Cookies Version B Friday, January 4, 13
  • 10. Allocate different traffic size ➡ Traffic allocation feature ‣ Test a percentage of visitors ‣ Push 100% of traffic to winning variations Friday, January 4, 13
  • 11. Implementation ➡ A single line of code ‣ Copy and paste into your <head> tag ‣ Set it and forget it ‣ Single line of JavaScript unique to your account ‣ Hosted by global network Friday, January 4, 13
  • 12. Results Page ➡ Reporting dashboard ‣ See how your variations performed ‣ We’ll show you which one is statistically significant Friday, January 4, 13
  • 13. Testing Strategy and Best Practices Friday, January 4, 13
  • 14. 1. Treat website testing and optimization like a science: define a clear hypothesis Friday, January 4, 13
  • 15. 2. Test low hanging fruit first – copy, imagery, forms Friday, January 4, 13
  • 16. 3. Don’t be afraid to take chances. Friday, January 4, 13
  • 17. 4. Talk with your team, help them understand the value of testing Let’s test it I think this will increase revenue. and find out! A/B test in Groovy! g. Friday, January 4, 13
  • 18. 5. Always be testing Friday, January 4, 13
  • 20. Explore, converse, and test ‣ Case Studies, interviews, best practices, thought leadership @ blog.optimizely.com ‣ Converse with us, be our favorite @Optimizely ‣ Read and educate yourself @ support.optimizely.com ‣ Feel free to reach out to Shanann, shanann@optimizely.com with any questions Friday, January 4, 13