2. The Value of A/B Testing
➡ Make data-driven decisions
➡ Validate your hypothesis
➡ Create the best user experience possible
➡ Turn clicks into customers
Increase REVENUE, LEADS, SIGN UPS,
DOWNLOADS, CLICKS
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4. The Story of Optimizely
Media
Button
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5. Demo Agenda
‣ We’ll cover:
‣ Using the editor
‣ Creating tests
‣ Setting up goals
‣ Targeting and traffic allocation
‣ Implementing Optimizely
‣ Testing strategy
‣ Q&A
Friday, January 4, 13
6. Let’s Dive In
➡ Quick Poll
➡ Have you built an experiment with Optimizely?
?
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7. Straight to the visual editor
➡ Using the WYSIWYG editor
‣ Dashboard
‣ Text
‣ Image changes
‣ Rearrange or Move
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8. Moving on to goals
➡ Track how your tests affect conversions
‣ Engagement
‣ Click
‣ Page view
‣ Custom
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9. Targeting Features
➡ Involve specific pages/visitors in tests
‣ URL
‣ Location
‣ Browser
Version A
‣ New/returning
‣ Cookies
Version B
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10. Allocate different traffic size
➡ Traffic allocation feature
‣ Test a percentage of visitors
‣ Push 100% of traffic to
winning variations
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11. Implementation
➡ A single line of code
‣ Copy and paste into your <head> tag
‣ Set it and forget it
‣ Single line of JavaScript unique to your account
‣ Hosted by global network
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12. Results Page
➡ Reporting dashboard
‣ See how your variations performed
‣ We’ll show you which one is statistically
significant
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14. 1. Treat website testing and optimization
like a science: define a clear hypothesis
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15. 2. Test low hanging fruit first – copy,
imagery, forms
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16. 3. Don’t be afraid to take chances.
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17. 4. Talk with your team, help them
understand the value of testing
Let’s test it
I think this will
increase revenue.
and find out!
A/B test
in
Groovy! g.
Friday, January 4, 13
20. Explore, converse, and test
‣ Case Studies, interviews, best practices,
thought leadership @ blog.optimizely.com
‣ Converse with us, be our favorite
@Optimizely
‣ Read and educate yourself @
support.optimizely.com
‣ Feel free to reach out to Shanann,
shanann@optimizely.com with any
questions
Friday, January 4, 13