11. Introduction
• Mid-size to large enterprise
• CRO services
• Open source projects
• Backstage platform
• Technical leverage for optimization
challenges
• Extend Optimizely’s platform for
specific workflows & use cases
12. Faster & More Complex Test Development
• We’re stubborn:
• Use familiar editors & tools
• Debug & iterate locally
• Optimizely-CLI
• Local filesystem
• Local hosting & script injection
• Push via API
• SCM (branching, sharing), templates,
build pipeline
• REST API (experiments, variations)
Test Dev Velocity 3X
16. • Backstage
• Build audiences from Marketo Attributes
• Synchronized with Optimizely Audiences
• Real time integration
• REST & Javascript API (audiences)
Personalized Experience with Lead Data
23. Plan your testing roadmap by
site, page or element, and
project hypothesis.
24. Get fully coded, Optimizely-compatible
test variations for your pipeline
from our network of expert CROs
Brandon
Conversion Engineer
68 variations submitted
15% win rate
25.
26.
27. Complete historical view of your
testing performance. Remember
what won, lost, and why.
Report on program performance
and compare against industry
standards.
35. Digital Natives use centralized data platform to
understand & inform consumer experiences
!
!
(user data, profiles, analytics,
segments)!
!
Web
Data
Platform
Email
Ads
Mobile
Custom
36. Many companies still think
of audience as channel-by-channel
Web Email Ads MobileCustom
37. But a customer doesn’t live in just one channel…
Web Email Ads MobileCustom
38. Customers live at the center of your business.
Web
Email
Ads
Mobile
Custom
48. “Do we know this person?”
lytics_id = "4f7b…";
!
If yes,
“Which audience are they in?”
lytics.audience(
{”audience":
[dormant]}
Real-Time
Personalization
Loading…!
49. “Is this person in a Lytics Audience?”
Optimizely.audience =
{“fetchData:
lyics.audience:
[dormant]};
If yes,
“Which experience should they
have?“
optimizely =
{“serveExperience:
optimizely.audience:
[dormant]};
50. “Is this person in a Lytics Audience?”
Optimizely.audience =
{“fetchData:
lyics.audience:
[cyclist]};
If yes,
“Which experience should they
have?”
optimizely =
{“serveExperience:
optimizely.audience:
[cyclist]};
51. “Is this person in a Lytics Audience?”
Optimizely.audience =
{“fetchData:
lyics.audience:
[affinity_oakley]};
If yes,
“Which experience should they
have?”
optimizely =
{“serveExperience:
optimizely.audience:
[affinity_oakley]};
