Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
OpenX Web 2.0 Presentation - Online Advertising: Time to Renew the Faith
1. ONLINE ADVERTISING: TIME TO RENEW THE FAITH Tim Cadogan, CEO OpenX April 1, 2009 Confidential & Proprietary - Not to be shared without written permission of OpenX Technologies, Inc.
2. If you believe what you read… Confidential & Proprietary - OpenX Technologies, Inc. … .the sky is falling!
3. But advertising has come through for us in the past! Confidential & Proprietary - OpenX Technologies, Inc. … .and will do so again!! Web 1.0 Web 2.0 Web 3.0? Pre-2000 Classic Display Paid Search Post-2000 Classic Display Paid Search 2003-2004 Classic Display Paid Search AdSense Ad Networks 2005-2008 Classic Display Paid Search AdSense Ad Networks Ad Exchanges Video Mobile Realizing Full Economic Value of 2.0 Audiences
4. Massive value asymmetry today… Confidential & Proprietary - OpenX Technologies, Inc. Consumer Activity Economic Value $55.1B Globally in 2009 Source : JP Morgan (11/2008) Globally in 2009 All Else All Else Search Search
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8. Solution #3…Audience Pooling business models Confidential & Proprietary - OpenX Technologies, Inc. Markets/Exchanges Ad Networks BID $5.25 Autos Kite Boarding Home Loan Local Autos Travel Cameras Local Autos Home Loan Bicycles Bicycles Travel Cameras BID $9.50 BID $1.70 BID $0.80
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11. Solution #6…Allow for mass advertiser participation Confidential & Proprietary - OpenX Technologies, Inc. Display Ad Network #2 Display Ad Network #1 Display Ad Network #3 Display Portal #2 Display Portal #1 Display Portal #3 Display Ad Network #4 Display Ad Network #5 Display Ad Network #6