New opportunities and challenges with new top level domains

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Adam Eisner's presentation on the impact of New TLDs on hosting companies.

Business Technologie

New Top Level Domains: The impact and opportunity Adam Eisner Director, OpenSRSProduct Management

12 years experience in web hosting, domain names, Internet marketing,[object Object]

Offices in Canada, UK, Germany, Holland, USA

Country Code Top Level Domain (ccTLD): represent countries

Internet Corporation for Assigned Names and Numbers (ICANN): Internet addressing, new TLD process,[object Object]

Result: New TLDs are Coming! ,[object Object]

GENERIC TLDs: .SEARCH, .WEB, .BLOG, .HOST, .CLOUD

COMMUNITY / SPECIAL INTEREST TLDs: .TORONTO, .PARIS, .ECO,[object Object]

Additional round possible at a later date

Reach new customers by selling new extensions,[object Object]

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New opportunities and challenges with new top level domains

1. New Top Level Domains: The impact and opportunity Adam Eisner Director, OpenSRSProduct Management

3. With Tucows 7+ years

5. 11,000+ resellers worldwide

6. Offices in Canada, UK, Germany, Holland, USA

9. Country Code Top Level Domain (ccTLD): represent countries

10. .CA, .US, .ME, .CO, etc.

11.

12.

13. Three major categories:

14. .BRAND TLDs: .OPENSRS, .GOOGLE, .FACEBOOK

15. GENERIC TLDs: .SEARCH, .WEB, .BLOG, .HOST, .CLOUD

16.

17.

18. April 2012: Cards turned over

19. November 2012: Applications approved

20. Live in the root thereafter

21. Additional round possible at a later date

22.

23. Get your own for prestige and control

24.

25.

26. Before the dot” is an anonymous, less measureable experience

27.

28.

29. What would these extensions mean to the segments you currently market to?

30.

31. Spotted in the Wild

32. Spotted in the Wild

33.

34. .GAY

35. .BERLIN

36. .NYC

37. .MUSIC

38. .BAYERN

39. .GMBH

40. .GAMES

41. . HOMES

42. .IRAN

43. .KOREA

44. .BAY

45. .BIKE

46. .LOVE

47. .MADRID

48. .MLS

49. .MONEY

50. . MUMBAI

51. .PHONE

52. .POKER

53. .SPORT

54. .PEACE

55. .QUEBEC

56. .FAM

57. .ECO

58. .CAR

59. . BOARD* Nothing has been approved just yet.

60.

61.

62. Doesn’t have any wacky rules

63. Is specific

64. Think .TV or .ME

65.

66. Partially refundable

67. More if there are contentions, auctions, clarifications

68. Legal fees, marketing fees, etc.

69.

70. Details business model, technology, etc.

71. Consult Draft Applicant Guidebook if interested

72. Secure partners

73. Running yourself = bad idea

74. Many requirements around reliability, no-one wants a dead extension

75.

76. What is your registrar’s strategy?

77. Brands won’t sell to the public

78.

79. Your own TLD means your own prestigious namespace where anything is possible

80.