1. Open Design
New collaborative way of designing
Massimo Menichinelli
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August 23rd 2011
Tecnológico de Monterrey, Campus Guadalajara
http://www.itesm.edu/
Presentation available on:
http://www.slideshare.net/openp2pdesign

2. 01.
Open Source:
Mass collaboration everywhere

3. What is Open Source (Software)? A generic definition
A (software) project published with a license that facilitates
its access + modifying + sharing in a collaborative way.
A (software) project developed collaboratively by a
community, based not on hierarchy but on reputation.

4. Why Open Source in Software?
From Source Code (human readable) to Binary Code
(machine readable).

5. Open Source Softwares (just few examples)

6. Open Source Software is something big
Red Hat
frst open source company expected to break through the
$1bn mark in 2011.
Source: http://www.channelregister.co.uk/2011/03/24/redhat_q4_f2011_numbers/
Cost of developing Linux
The Linux Foundation (LF) (2008): $10.8 billion to build the
Linux community distribution Fedora 9 in today’s dollars
with today’s software development costs.
$1.4 billion to develop the Linux kernel alone.
Source: http://www.linuxfoundation.org/sites/main/fles/publications/estimatinglinux.html

7. Open Source Everywhere... Open Drinks (marketing)
Source: http://en.wikipedia.org/wiki/OpenCola_(drink) http://en.wikipedia.org/wiki/Free_Beer
http://www.flickr.com/photos/16038409@N02/2327138220/in/photostream

8. Open Source Everywhere... Open Movies + Videogames
Done with and for Blender (Open Source 3D modeling software)
Source: http://www.elephantsdream.org/ http://www.bigbuckbunny.org/ http://www.sintel.org/

9. Open Source Everywhere... Open Hardware
Source: http://www.arduino.cc

10. Open Source Everywhere... Design
First open and collaborative design process (2000-2007)
Source: http://www.thinkcycle.org (now closed) http://web.media.mit.edu/~nitin/thesis/

11. 02.
Open Design: a closer look

12. What is Open Design? A generic definition
a project published with a license that facilitates its sharing
and that can be “compiled” or “manufactured” locally
* sharing
* collaboration
* open licenses
* code --> artifact
Open Design refers to every kind of design projects that can
be shared in a digital format over a network
… but let's focus on Product Design!

13. Ronen Kadushin (the first open product designer)
Source: http://www.ronen-kadushin.com/Open_Design.asp

14. OpenMoko: a completely open product
The frst product sold (2007-2009) with:
* Open Source Software
* Open Hardware
* Open Design
Source: http://wiki.openmoko.org/wiki/Main_Page

15. OpenMoko: a completely open product
The frst product sold (2007-2009) with:
* Open Source Software
* Open Hardware
* Open Design
Source: http://wiki.openmoko.org/wiki/Main_Page

16. OpenMoko: product hacking
It was even sold with a
toolkit for product hacking!
Source: http://wiki.openmoko.org/wiki/Main_Page

17. BugLabs
A more successful example (approaching $ 1.000.000 in revenue in 2010, est.)
Source: http://www.buglabs.net/

18. Sketch Chair: Open Design as code
Source: http://www.sketchchair.cc/

19. Sketch Chair: Open Design as code
Source: http://www.sketchchair.cc/

20. Fabbing in a common place: FabLab
FabLabs: a place for studying how information and matter
interact and doing it in an open source and collaborative
way --> user-driven innovation + DIY + collaboration
Source: http://www.flickr.com/photos/protospace/5199454304/

21. Fabbing at home: Makerbot (and others)
Makerbot, RepRap, ...: open source 3D printing you can buy
or build at home --> distributed manufacturing + DIY
Source: http://www.flickr.com/photos/retrocactus/5875140581/in/pool-1024769@N20/
http://www.flickr.com/photos/micahdowty/5288805084/in/pool-1024769@N20/

22. Fabbing service + marketplace: Shapeways, Ponoko, ...
Shapeways, Ponoko, ...: online services for 3D printing / 2D
laser cutting in diferent materials. You can receive your
product at home or sell it online in your own store
--> distributed manufacturing + DIY
Source:
http://www.shapeways.com
http://www.ponoko.com

23. The current status of Open Design: going mainstream
Source:
http://craphound.com/makers/download/
http://www.wired.com/magazine/2010/01/f_newrevolution/

24. The current status of Open Design: going mainstream
Source:
http://opendesignnow.org/
http://www.droog.com/projects/events/design-for-download/
http://www.droog.com/blog/category/design-for-download-2/

25. The current status of Open Design: and the process?
* single persons or small groups design a project and then
just publish it online
* lack of new tools, processes, systems that enable
designers and users in developing open design projects
--> where is the collaboration?
--> where are the open processes?

26. … the experience of a user of Open Source software
Source: http://sourceforge.net/

27. … the big picture of Open Source software: the process
Source:
http://www.michaelogawa.com/research/storylines/
http://vis.cs.ucdavis.edu/~ogawa/codeswarm/

28. Innovation in a closed process
Source: http://en.wikipedia.org/wiki/Timeline_of_Microsoft_Windows

29. In Open Source!
Source: http://futurist.se/gldt/

30. What can we do for Open Design projects? Metadesign
Metadesign is the design of the design tools, processes and
systems
* research and share design knowledge
* design and share design tools
* design and share design processes
* facilitate design & manufacturing & end-of-life systems
* facilitate the distributed creativity
For designers For communities For users For enterprises

31. 03.
Open P2P Design:
metadesign of open and p2p
systems

32. April 2006, Master Degree Thesis
Reti Collaborative.
Il design per una auto-organizzazione
Open Peer-to-Peer
(Collaborative Networks.
Design for an Open Peer-to-Peer
self-organization)
Tutor: Ezio Manzini
Politecnico di Milano, Faculty of Design
You can download it here:
http://www.openp2pdesign.org/source

33. September 2008, a shorter book
There's also a short (and updated) version
in English (and Spanish and Italian) too!
openp2pdesign.org_1.1
http://www.issuu.com/openp2pdesign
http://www.scribd.com/openp2pdesign
http://stores.lulu.com/openp2pdesign

34. And a simple toolkit...
The Open P2P Design methodology has
been resumed in a toolkit, developed
through 3 events.
Download it here:
http://www.issuu.com/openp2pdesign
http://www.scribd.com/openp2pdesign
http://www.openp2pdesign.org/source

35. Where should we use Open P2P Design?
* for community-based projects / businesses
* for projects that are distributed in a territory / locality
* for complex projects
* for participatory processes
* for open processes and projects
--> Design / visualize how the open process works:
--> participation is easier
--> we can modify it if there are any problems

36. Why Open P2P Design?
* mass-collaboration/crowdsourcing --> change in the role
of designers
* being subjected to mass collaboration --> designing it
--> designers can be enablers / facilitators of distributed
creativity
--> designers still have more knowledge and expertise, just
now they are part of collaborative networks
--> designers could even adopt open strategies
--> design --> user-centered design --> co-design

37. Why Open P2P Design?
* mass-collaboration/crowdsourcing --> change in the role
of designers
* being subjected to mass collaboration --> designing it
--> designers can be enablers / facilitators of distributed
creativity
--> designers still have more knowledge and expertise, just
now they are part of collaborative networks
--> designers could even adopt open strategies
--> design --> user-centered design --> co-design

38. What does Open P2P Design design?
}
Activity Theory +
Service Design (+ Activity Theory) + Activity
Action Planning (Urbanism) +
Social Network Analysis +
...
--> with an Open Source Software development process

39. Metadesign with Open P2P Design ?
}
Analysis +
Concept design + Design process:
Prototyping + a set of activities,
Manufacturing + with their own
Distribution + tools, roles, rules
Support +
End of life +
...

40. What about the source code for Open P2P Design?
Participation matrix + } Process Design
Activity analysis +
Social Network Analysis + } Community analysis
}
Storyboard +
System map +
Service blueprint + Activity Design
Motivation matrix +
Activity description +
…
Design project + } Open Design

41. Open P2P Design Process (Participation Matrix)

42. 04.
Open P2P Design:
An example

43. Open P2P Design Workshop, Singapore, NTU
With Roger Pitiot
25-27 November 2009, NTU University
Singapore Design Festival
http://www.openp2pdesign.org/projects/past-projects/open-p2p-design-workshop-seoul-singapore-2009/

44. 01. Community Analysis

45. 02. Participation Matrix
“First version of the Participation
Matrix, we do everything by
ourselves”
“Second version, now the students
manufacture and manage the
product, we just help them
distributing it”

46. 03. Open Design Activity

47. 04. System Map rev. 20
“Feedback from students and survey
results from customers, now
available to read by concept
designers.”

48. 04. System Map rev.21
“everyone gets paid now!”

49. 05. Open Design Activity Poster

50. 05.
Where to find these metadesign
resources?
openp2pdesign.org

51. What is openp2pdesign.org?
It's not a startup (yet) but an open source community under
development.
International (English language) with projects in Italy, Spain,
Germany, Finland, South Korea, Singapore so far…
So far: Next:
1 master degree thesis Research at Media Lab - Aalto
1 paper + 1 book Books
7 workshops Events / workshops
1 keynote speech Open source softwares / tools
1 commissioned report A larger network

52. Make Magazine: Strategic Design for Metadesign
* Make Magazine
* Maker Faire
* “Makers” Book (not Doctorow's
one!)
* Make: television
* Make Controller Kit
* Craft Magazine
Just an example of
what it could be... on a
smaller scale maybe :-)
Source: http://www.flickr.com/photos/pmtorrone/27722795/

53. Any question or comment?

54. Thank you!
Massimo Menichinelli
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