Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
FabCamp Torino - 29/10/2011
1. Digital Fabrication & Fab Labs
Massimo Menichinelli
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FabCamp Torino
29 Ottobre 2011
FabLab Italia - Stazione Futuro – Officine Grandi Riparazioni
Torino
Presentazione online su:
http://www.slideshare.net/openp2pdesign
2. Cosa é la Digital Fabrication (o
Fabbing) ed un Fab Lab?
3. Fab Lab: MIT + Neil Gershenfeld
http://cba.mit.edu/
http://en.wikipedia.org/wiki/Neil_Gershenfeld
4. Bit + atomi = informazione + materia
http://fablab.waag.org/node/3847
5. 01. Computer collegati a macchine
http://www.google.com/patents?id=rRpqAAAAEBAJ&printsec=drawing&zoom=4#v=onepage&q&f=false
7. 03. Materiali con codice incorporato
http://it.wikipedia.org/wiki/LEGO
8. 04. Materiali con programma incorporato
http://it.wikipedia.org/wiki/Ribosoma
9. Anche IDEO ci sta pensando!
http://www.fastcompany.com/biomimicry/training-bacteria-to-grow-consumer-goods
10. Ma nel 2011 ci sono:
Fresa CNC Plotter taglio Scanner 3D
Taglio laser
(da tavolo) vinile
Macchina
Stampa Fresa CNC Arduino
cucito e
3D (grande)
ricamo digitale
12. Ed il Fabbing diventa famoso
http://www.wired.com/magazine/2010/01/ff_newrevolution/
http://econ.st/tnr97E
13. Fabbing + spazio + collaborazione = Fab Lab
http://www.flickr.com/photos/protospace/5199454304/
14. Caratteristiche di un Fab Lab
Un Fab Lab, per essere tale, deve:
* garantire l'accesso pubblico al fab lab
* sottoscrivere la fab lab charter
* condividere lo stesso tipo di strumenti e processi
* partecipare nella rete globale dei fab lab
http://wiki.fablab.is/w/index.php?title=ConditionsForFabLabLabel
15. Fab Charter
* Mission: fab labs are a global network of local labs, enabling invention by providing access for
individuals to tools for digital fabrication.
* Access: you can use the fab lab to make almost anything (that doesn't hurt anyone); you must
learn to do it yourself, and you must share use of the lab with other uses and users
* Education: training in the fab lab is based on doing projects and learning from peers; you're
expected to contribute to documentation and instruction
* Responsibility: you're responsible for:
* safety: knowing how to work without hurting people or machines
* cleaning up: leaving the lab cleaner than you found it
* operations: assisting with maintaining, repairing, and reporting on tools, supplies, and incidents
* Secrecy: designs and processes developed in fab labs must remain available for individual use
although intellectual property can be protected however you choose
* Business: commercial activities can be incubated in fab labs but they must not conflict with open
access, they should grow beyond rather than within the lab, and they are expected to beneft the
inventors, labs, and networks that contribute to their success.
August 30, 2007
http://fab.cba.mit.edu/about/charter/
30. Il futuro: Barcelona FabCity
“Toni Vives [...], Head of the Department the Urban Habitat in the Ofce of the Mayor of
Barcelona and member of the IAAC Board of Directors, presented the city’s plan to
become a “Fab City” with multiple Fab Labs in neighborhoods around Barcelona.”
http://www.iaacblog.com/blog/2011/iaac-at-fab-7-in-lima-peru/
31. … ed un centro di DIY / riparazioni
http://reparatmillorquenou.blogspot.com/
http://bit.ly/uK5ZhH
32. Fab Lab e Brand: no trademark (per ora)
http://fab.cba.mit.edu/about/logos/index.html
33. Fab Lab e Brand: una possibile strategia?
http://www.flickr.com/photos/journal-du-design/3895643669/
55. Open Design: (quasi) giá un successo
http://opendesignnow.org/
http://www.droog.com/projects/events/design-for-download/
http://www.droog.com/blog/category/design-for-download-2/
56. Open Design: (quasi) giá un successo
http://www.instructables.com/community/Instructables-Joins-Autodesk/
http://techcrunch.com/2011/08/01/autodesk-acquires-diy-community-instructables/
63. Open Hardware: un mercato in crescita
$11.000.000
$10.000.000
2009:
$9.000.000
* 13 compagnie sopra $ 1 m.
$8.000.000 * totale: $ 50 m.
* $ 1 miliardo entro il 2015
$7.000.000
$6.000.000
Revenues
$5.000.000
$4.000.000
$3.000.000
$2.000.000
$1.000.000
$0
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http://blog.makezine.com/archive/2010/05/million-dollar-baby-businesses-de.html
64. SparkFun
“In 2010, SparkFun had revenues of about $18.4MM. As of April of 2011, we have
around 120 employees, up from 87 a year ago.”
“We hope to grow by 50% this year (2011) to around $28MM in sales. We expect
to be in the 30-50MM range in the next 3-5.”
http://www.sparkfun.com/news/599
65. Ed Etsy per l'artigianato / DIY
http://www.etsy.com/
66. Etsy Utentu: +8 milioni
Negozi attivi: +800,000
Prodotti 8.5 milioni
$350.000.000
$300.000.000
$250.000.000
Total $ sold (Gross Merchandise Sales)
$200.000.000
$150.000.000
$100.000.000
$50.000.000
$0
2005 2006 2007 2008 2009 2010 2011 (March)
http://www.etsy.com/press/kit/
67. Il mercato del Fabbing
Il settore della stampa 3D é cresciuto del 24.1% nel 2011.
Previsioni: $3.1 miliardi (2016) $5.2 miliardi (2020).
(Wohlers Associates, 2011)
Business sostenibile Business non ancora sostenibile
--> $10 Milioni da VC --> $5 Milioni da VC
68. Fabbing + designers = $$$ + Open Design
http://www.freedomofcreation.com/home/3d-systems-acquires-freedom-of-creation
70. Gli utenti innovano – e tanto!
“We fnd this previously unmeasured type of household sector
innovation to be quite large: 6.2% of UK consumers - 2.9 million
individuals - have engaged in consumer product innovation during the
prior 3 years. In aggregate, consumers’ annual product development
expenditures are 2.3 times larger than the annual consumer product
R&D expenditures of all frms in the UK combined. “
Eric A. Von Hippel, Jeroen De Jong, Steven Flowers
Comparing Business and Household Sector Innovation in Consumer Products:
Findings from a Representative Study in the UK
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1683503
71. Quanto costa un Fab Lab?
* $50.000 secondo l'MIT
* $20.000 in Ghana
* $12,500 - $5000 con attrezzature open source / hardware
* 3000 € per la versione da camera
Attenzione a fare un buon business model + business plan!
Che cosa si offre:
* accesso ad uno spazio con attrezzature
* servizi legati all'innovazione e commercializzazione
www.openp2pdesign.org/2011/fabbing/business-models-for-fab-labs/
72. Modelli di business per un Fab Lab
* Facilitatore: lancio di nuovi Lab e servizi di supporto
* Educatore: un sistema globale e distribuito di programmi
educativi (Fab Academy + apprendimento peer-to-peer)
* Incubatore: provvede l'infrastruttura e le conoscenze per
sviluppare un business locale
* La Rete: replica e diffonde un business nato localmente in
tutti i nodi della rete dei Fab Lab
www.openp2pdesign.org/2011/fabbing/business-models-for-fab-labs/
73. Che succede in Italia?
(a parte Arduino e Fab Lab Italia)
83. Che cosa c'é ancora da fare
(soprattutto in Italia)?
84. Iniziative possibili
* organizzare Fab Lab
* sviluppare e diffondere una cultura del Fabbing, del
Co-design, del Computing e dell' Open
* costruire reti con le imprese e le istituzioni esistenti
* fare ricerca:
* sostenibilitá (ambientale, sociale, economica)
* strumenti e processi, per il fabbing e la collaborazione
* impatto del fabbing / collaborazione nelle cittá e territori