Christian Kittl, May 16th, 2011.

1. Dr. Christian Kittl
User-driven Innovation in the Danube Macro-Region
Strategy –
The EU Danube Strategy Knowledge Agenda and the Role
of Living Labs
ENoLL Launch Event for the 5th wave of Living Labs on 16 May 2011

2. The ALADIN network represents
18 universities in the Danube Region.
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3. Open Innovation
Open innovation is about trading innovation components into
and out of an organisation across its semi-permeable boundary.
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4. Open Innovation to Improve the Competitive Position of the Region
A transition from closed to open innovation models is needed to
improve cooperation and collaboration in the region.
- Competitive positions of both organisations in the region’s countries and
the region as a whole are increasingly determined by their competencies
and skills at learning and developing in a continuous process.
- In order to increase the competitiveness of the Danube Region,
cooperation and collaboration capacity especially of SMEs has to be
improved.
- From a regional strategy point of view, cross-border collaboration is a
must, hence cross-border innovation is a significant enabler.
- A transformation to open innovation, characterised by the use of
purposive inflows and outflows of knowledge to accelerate internal
innovation, and expand the markets for external use of innovation,
respectively, is needed.
- Open innovation practices have been promoted by economic trends such
as the increased cost of R&D, escalating technological complexity, the
increased tendency for valuable inventive steps to occur at the interface
between fields of knowledge (such as bio-informatics or materials-
electronics) and enhanced communication via ICT.
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5. Open Innovation – The Role of Universities and Policy Makers
Cross-border collaboration of enterprises, universities and policy
makers is necessary in order to enable the transition process.
While the European Commission considers the universities as motors of the
new, knowledge-based paradigm it also clearly states that they are not in a
position to deliver their full potential contribution to the re-launched Lisbon
Strategy yet. The main conclusion is that “Europe must strengthen the three poles
of its knowledge triangle: education, research and innovation. Universities are
essential in all three. Investing more and better in the modernisation and quality of
universities is a direct investment in the future of Europe and Europeans.” (EC, 2005)
Policy makers should engage in new business-administration-academia
partnerships. Special focus is needed with respect to cross-border
partnerships in the region and the changing roles of central/local government,
business, universities, and other research organizations. Properly constructed,
operated, and evaluated partnerships can provide effective means for accelerating the
progress of technology and knowledge sharing. Building trust among all stakeholders,
especially in the context of cross-border cooperation, is a central prerequisite to this
end.
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6. Pillars of the EU Strategy for the Danube Region
The Action Plan for the EU Strategy for the Danube Region is based
upon 4 pillars.
The ‘EU Strategy for the Danube Region’ is described in two documents:
(1) a Communication from the European Commission to the other EU Institutions, and
(2) an accompanying Action Plan which complements the Communication:
A) Connecting the Danube Region
1) To improve mobility and multimodality
2) To encourage more sustainable energy
3) To promote culture and tourism, people to people contacts
B) Protecting the Environment in the Danube Region
4) To restore and maintain the quality of waters
5) To manage environmental risks
6) To preserve biodiversity, landscapes and the quality of air and soils
C) Building Prosperity in the Danube Region
7) To develop the Knowledge Society through research, education and information
technologies
8) To support the competitiveness of enterprises, including cluster development
9) To invest in people and skills
D) Strengthening the Danube Region
10) To step up institutional capacity and cooperation
11) To work together to promote security and tackle organised and serious crime
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7. Proposed actions to implement the EU Strategy for the Danube Region
Proposed actions for action point 7) To develop the Knowledge
Society through research, education and information technologies:
Action - “To strengthen cooperation among universities and research facilities and
to upgrade research and education outcomes by focusing on unique selling points”.
Action - “To develop and implement strategies to improve the provision and uptake of
Information and Communication Technologies in the Danube Region”.
Action - “To use e-content and e-services to improve the efficiency and
effectiveness of public and private services”. Information and Communication
Technologies in general, and more specifically e-government, e-education, e-culture, e-
health, e-business and e-inclusion, addressing active and healthy aging as well as
independent living, can make public services faster, more effective, more efficient and
more accessible thus saving resources on the side of the provider and user. [..]
Action - “To stimulate the emergence of innovative ideas for products and services
and their wide validation in the field of the Information Society, using the concept of
Living Labs”.
Through Living Labs, businesses, universities and public administration are jointly
developing new products by involving customers/users from very early stages,
including design. Openness to new research and market developments in a public and
people oriented approach could be targeted initially at parts of the Region with similar
needs or characteristics, and later employed more widely as appropriate.
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8. Proposed actions to implement the EU Strategy for the Danube Region
Proposed actions for action point 8) To support the competitiveness
of enterprises, including cluster development:
Action - “To improve business support to strengthen the capacities of SMEs for
cooperation and trade”.
The cooperation should link relevant business support agencies, cluster
organisations, chambers of commerce or industry associations in the Danube
Region to develop business support services related to cross border R&D cooperation, trade and
internationalisation. A key element of the cooperation should be the strengthening of the institutional
capacity of the involved business support agencies through targeted support and the exchange of
experiences and best practice. Best use should be made of existing forums and institutions, like the
Enterprise Europe Network or already established networks of chambers of commerce, such as the
Danube Chambers of Commerce Association. Where possible and appropriate, the special situation of
SMEs in candidate countries regarding financing should be considered.
Example of project - “To hold annual business forums bringing together Danube
Region businesses, governments, regional organisations and the academia”.
The aim is to enhance cooperation and business opportunities for SMEs in the Danube Region within
the private sector, but also with academia and the public sector, to stimulate growth, innovation and
competitiveness in the Danube Region. Existing initiatives upon which to build include those of
Chambers of Commerce, the Central Europe Initiative, Enterprise Europe Network or the Vienna
Economic Forum. Where appropriate, best practices could be exchanged with e.g. the Baltic
Development Forum. (Lead: Austrian Chamber of Commerce, IEDC-Bled School of Management)
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9. Open Innovation - The Living Labs Approach
Especially in the eastern part of the Danube Region more Living
Labs are needed.
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10. Open Innovation - The Living Labs Approach
The European Network of Living Labs (ENoLL).
3 new Hungarian LLs joined in the 5th Wave!
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11. Open Innovation for a Smart Region
It is suggested to at embrace the Living Lab concept and
methodology on a regional level in order to facilitate the
transformation into a Smart Region.
> Currently, applying the Living Lab approach to build „Smart Cities“ is
strongly promoted on EU level
> Proceeding to the level of „Smart Regions“ is a logical next step
> ALADIN aims at applying the Living Lab concept and methodology on a
regional level to the Danube Region
> We invite governments and enterprises, especially SMEs, to join this
initiative and to support the further uptake of the Living Lab concept and
methodology in the Danube Region.
“The Danube Region as the Living Lab for economic and social
innovation.”
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12. Thank you very much for your attention!
Dr. Christian Kittl
evolaris Center of Excellence & Mobile Living Lab
Christian.Kittl@evolaris.net

13. Open Innovation to Improve the Competitive Position of the Region
A transition from closed to open innovation models is needed to
improve cooperation and collaboration in the region.
In a world of growing complexity and need for cooperation, the competitive positions
of both organisations in the region’s countries and the region as a whole are
increasingly determined by their competencies and skills at learning and
developing in a continuous process.
In order to increase the competitiveness of the Danube Region, cooperation
and collaboration capacity especially of SMEs has to be improved. From a
regional strategy point of view, cross-border collaboration is a must, hence cross-
border innovation is a significant enabler.
More flexible innovation approaches are needed than the traditional closed innovation
models, where a company generates, develops and commercialises its own ideas in a
fully-integrated model.
A transformation to open innovation, characterised by the use of purposive inflows and
outflows of knowledge to accelerate internal innovation, and expand the markets for
external use of innovation, respectively, is needed.
Open innovation practices have been promoted by economic trends such as the
increased cost of R&D, escalating technological complexity, the increased tendency for
valuable inventive steps to occur at the interface between fields of knowledge (such as
bio-informatics or materials-electronics) and enhanced communication via ICT.
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14. ALADIN Aim and Background
The ALADIN (ALpe Adria Danube universities INiative) network
ALADIN was created in Ljubljana on 23rd October 2002 by Karl-Franzens
University Graz (Austria), University of Rijeka (Croatia), University of Trieste
(Italy) and University of Maribor (Slovenia) as an international network working
at regional level
> to share common ideas and knowledge in teaching and research activities in the field
of e-Commerce
> and to cooperate creating mobility of students and professors, offering common
lectures, creating virtual teams of students from different universities and professors
lecturing at different universities,
> in order to harmonize with global and international activities of e-Commerce,
From 2002 on the ALADIN network has constantly grown, reflecting the need for
cooperation in the ICT fields which are crucial for the development of the
Enlarged Europe and promoting research cooperation with SMEs and
Governments, in order to harmonize with global and international activities of ICT in
the Enlarged Europe.
Today, universities, associated centers of excellence and Living Labs located in 12
European countries, namely Austria, Bosnia & Herzegovina, Bulgaria, Croatia,
Czech Republic, Germany, Hungary, Italy, Romania, Serbia, Slovakia and
Slovenia are represented.
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15. ALADIN in the EU Strategy Process for the Danube Region
The ALADIN network actively contributed to the strategy
formation process and will continue to play an active role.
> In February 2010: Letter to the Members of the European Parliament representing
the countries in the Danube Region, stressing the key role of ICT and interest to be
involved in the preparatory process of the European Strategy for the Danube Region.
> Result of Meeting held at Corvinus University of Budapest, March 21-23, a Position Paper1
was formulated & submitted to the EC as input to the public consultation process.
> Key messages of the Position Paper:
> Regarding the main pillars of the Danube Region Strategy (to improve connectivity and
communication systems; preserve the environment and prevent against natural risks;
reinforce the potential for socio-economical development) we suggest to include
education, training, RTD, ICT & innovation areas as enablers.
> Support an open innovation approach, especially the Living Lab concept, to develop
the Danube Region’s innovation system and thus increase the competitiveness of the
region.
> Presentation of the Position Paper at the Stakeholder Conference on the EU Strategy for
the Danube Region, Vienna/Bratislava, 19.-21.04.2010
> Intervention at the Meeting in the European Parliament regarding the “European
Initiative: Danube Region on the eSilk & eAmber Roads” on 01.06.2010
> Intervention at the Meeting in the European Parliament regarding the “Second European
Initiative: Danube Region on the eSilk & eAmber Roads” on 30.09.2010
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http://elivinglab.org/CrossBordereRegion/EUDanubeRegionStrategy/ALADINPositionPaper.pdf 15