The Platja de Palma Living Lab is located in Palma de Mallorca, Spain. It focuses on applying emerging technologies like augmented reality, sensors, and mobile applications to the tourism sector. The lab brings together public sector organizations, businesses, researchers, and citizens to co-create solutions. It aims to study new technologies, understand user needs, develop evaluation methods, and co-design the tourist destination. Main partners include the Consorcio Playa de Palma association and hotel, tourism, and transportation stakeholders. The lab seeks to participate in European projects and networks related to themes like tourism, energy efficiency, the environment and e-government.

1. ENoLL
5wave
Launch
–
Budapest
–
16.05.2011
Platja
de
Palma
LivingTUR
SPAIN
Neus
Pacheco
and
Tomeu
Crespí
tcrespi@consorcioplayadepalma.com

2. Living
Lab
DescripMon
Platja
de
Palma
desMnaMon

3. Living
Lab
DescripMon
ENoLL
5wave
Launch
<Platja
de
Palma
Living
TUR>
Budapest,
16.05.2011
–
3

4. Living
Lab
DescripMon
Axes from Platja de Palma

5. Living
Lab
DescripMon
• With
what
technologies
– SoSware
systems
– Augmented
reality
– Energy
efficiency
systems
and
tools
– Sensors:
RFID,
CMOS
– E-­‐government
– Mobile
applicaMons
– Smart
grid
– ....
ENoLL
5wave
Launch
<Platja
de
Palma
Living
TUR>
Budapest,
16.05.2011
–
5

6. Living
Lab
DescripMon
• In
what
sectors:
TOURISM
• What
kinds
of
processes
– Networks
– Exchanges
– European
Projects
– Agreements
– Tenders
ENoLL
5wave
Launch
<Platja
de
Palma
Living
TUR>
Budapest,
16.05.2011
–
6

7. Living
Lab
DescripMon
• Expected
results
– the
study
of
emerging
technologies
and
their
potenMals
in
a
tourism
desMnaMon
– Understanding
the
nature
of
human-­‐computer
interacMon
in
specific
contexts
in
order
to
idenMfy
physical,
cogniMve
and
cultural
aspects
of
users
which
must
be
considered
in
the
process
of
design.
– DefiniMon
of
methodology
and
techniques
for
the
evaluaMon
of
technological
innovaMon
(prototypes
and
concepts).
– Co-­‐design
and
co-­‐definiMon
of
the
tourist
desMnaMon
ENoLL
5wave
Launch
<Platja
de
Palma
Living
TUR>
Budapest,
16.05.2011
–
7

8. Living
Lab
DescripMon
• Future
ENoLL
5wave
Launch
<Platja
de
Palma
Living
TUR>
Budapest,
16.05.2011
–
8

9. Living
Lab
Partnership
• Main
partners
• Consorcio
Playa
de
Palma
• Hotels
associaMons
• Hotel
chains
• Tourist
associaMons
• Neighbours
associaMons
• Trade
unions
• AENA
(Spanish
Airports
and
Air
traffic
organisaMon)
• Harbours
ENoLL
5wave
Launch
<Platja
de
Palma
Living
TUR>
Budapest,
16.05.2011
–
9

10. Living
Lab
Partnership
• OrganisaMon
and
structure
Stakeholders
Public
Sector
Users
Platja de Palma
Living Lab
Solutions
Technologies Training Etc…
ENoLL
5wave
Launch
<Platja
de
Palma
Living
TUR>
Budapest,
16.05.2011
–
10

11. Living
Lab
Partnership
• Governance
methods
Territorial and
sectorial meetings
Social Networks
Media
communication
agreements
ENoLL
5wave
Launch
<Platja
de
Palma
Living
TUR>
Budapest,
16.05.2011
–
11

12. Living
Lab
Partnership
• Sustainability
concept
– Public
administraMon:
commitment
– Environmental
sustainability
ENoLL
5wave
Launch
<Platja
de
Palma
Living
TUR>
Budapest,
16.05.2011
–
12

13. Living
Lab
AcMviMes
ENoLL
5wave
Launch
<Platja
de
Palma
Living
TUR>
Budapest,
16.05.2011
–
13

14. Living
Lab
AcMviMes
ENoLL
5wave
Launch
<Platja
de
Palma
Living
TUR>
Budapest,
16.05.2011
–
14

15. ParMcipaMon
in
ENoLL
• Interest
in
themaMc
domain
networks
– Tourism
– Energy
efficiency
– CO2
– Environment
– e-­‐Government
ENoLL
5wave
Launch
<Platja
de
Palma
Living
TUR>
Budapest,
16.05.2011
–
15

16. ParMcipaMon
in
ENoLL
• Services
to
offer
– New
and
available
technologies
applied
to
tourism
– New
and
available
technologies
for
energy
efficiency
– SoSware
catalogue
of
open-­‐source
management,
commercializaMon
programmes
– Rent/lend
disposiMves
– Quality
label
– HolisMc
observatory
– Show
room
of
the
own
desMnaMon
– Training
– Studies
ENoLL
5wave
Launch
<Platja
de
Palma
Living
TUR>
Budapest,
16.05.2011
–
16

17. ParMcipaMon
in
ENoLL
• European
projects:
FP7,
CIP,
LIFE....
• NaMonal
R+D
projects
• Events:
conferences,
seminars,
workshops
• Social
Networks:
Facebook,
Twiler,
etc...
• Technological
plamorms:
THINKTUR
ENoLL
5wave
Launch
<Platja
de
Palma
Living
TUR>
Budapest,
16.05.2011
–
17

18. Contact
• Consorcio
Playa
de
Palma
– Polígon
Son
Oms,
C/
Can
Calafat,
43.
Ed.
Aeronaves.
Local
66,
2ª
planta
Islas
Baleares,
Spain.
– www.consocioplayadepalma.es
– 0034-­‐971717927
• Tomeu
Crespí
– R+D
Responsible
– tcrespi@consorcioplayadepalma.com
• Neus
Pacheco
– InsMtuMonal
RelaMons
Director
– npacheco@consorcioplayadepalma.com
ENoLL
5wave
Launch
<Platja
de
Palma
Living
TUR>
Budapest,
16.05.2011
–
18