ENoLL Effective member Lutakko Living lab

1. Lutakko
Living
Lab
–
Designing
Services
with
People
27.01.2012
Juha
Ruuska
juha.ruuska@jamk.fi

2. Lutakko,
Designing
Services
Jyväskylä
City
district
,
home
with
people
of
2500
people,
4000
students,
• Lutakko
Living
Lab
(started,
joined
Enoll
2008
as
200
businesses
Human
Tech
Living
Lab)
specialises
in
Service/
Experience
Design
&
innovaLon
–
From
experiences
&
500
000
cultural
pracLses
into
new
concepts
and
innovaLons
visitors/year
• Applying
User-­‐Driven
Living
Lab
methodology,
Lutakko
Living
Lab
integrates
learning
into
real
life
open
RDI
environments.
• Situated
in
Central
Finland,
Jyväskylä
City
Centre,
Lutakko
City
District
has
experienced
a
transformaLon
from
industrial
district
to
a
modern
combinaLon
of
learning,
knowledge
intensive
business
&
events
hub.
Paviljonki
Congress
and
Trade
Fair
Centre,
leisure
and
cultural
events
bring
500
000
visitors
to
Lutakko
annually.
• Our
cases
vary
from
business
to
social
innovaLon
• Lutakko
Living
Lab
is
an
effecLve
member
of
European
network
of
Living
Labs
(under
the
name
of
HumanTech
Living
Lab)
and
a
member
of
Service
Design
Network
(see
h]p://www.openlivinglabs.eu/)
(
h]p://www.service-­‐design-­‐network.org/
)

3. From
Learning
to
Service
innova;on
@
Lutakko
•
Campus
Lutakko
Living
Lab
specialises
in
Service
innovaLon
&
Design
and
ICT
– Public
Services,
Tourism
&
Wellbeing,
Business,
ICT
• Applying
User-­‐led
Living
Lab
methodology,
Lutakko
Living
Lab
integrates
learning
into
real
life
open
RDI
environments.
– Students
as
users/designing
actual
learning
Lutakko,
environments/
study
contents
Jyväskylä
City
– Students
in
Living
Lab
projects/environments
as
learners,
researchers,
innovators
and
district
&
entrepreneurs
campus
,
home
– Co-­‐CreaLon
and
learning
with
local
ciLzens,
service
users,
businesses
and
public
of
2500
people,
administrators
– Living
Lab
integraLon
in
Curriculum
4000
students,
– MulLdisciplinary
student
and
expert
teams
200
businesses
– Team
learning
model
of
Team
Academy,
the
500
000
entrepreneurship
Centre
of
Excellence
h]p://www.Limiakatemia.fi/en/
visitors/year
– Living
Lab
support
and
integraLon
of
student
incubaLon
&
start-­‐ups
– Open,
ICT
supported
Learning
model
of
ilutakko
www.ilutakko.fi

4. City
of
educa;on,
research
and
innova;on
-­‐
Jyväskylä
• Located
in
Central
Finland
270
km
north
from
the
capital
Helsinki
• With
130
000
inhabitants,
the
7th
largest
city
in
Finland
• Situated
at
the
northern
end
of
Finland’s
second
largest
lake,
Päijänne
• A
city
of
educaLon:
in
Jyväskylä
every
third
person
is
a
schoolgoer
or
student,
some
45,000
in
all
• 2
universiLes:
University
of
Jyväskylä
&
JAMK
university
of
Applied
sciences
with
over
23
000
students
• NaLonal
educaLon
research
insLtute
is
located
at
Jyväskylä
• The
home
of
Finnish
language,
(1858
The
Jyväskylä
lyceum
• Approx.
1/3
of
the
populaLon
has
higher
level
educaLon

5. Case
references
/
examples
• iLutakko
idea;on
Community
ilutakko
is
an
open
community
for
social,
user-­‐led
innovaLon
and
project-­‐based
learning.
It
offers
a
channel
for
users
through
both
social
media
and
face-­‐to-­‐face
interacLon.
The
aim
is
to
create
concepts,
soluLons
and
acLons
from
ciLzens
ideas.
The
main
focus
is
to
engage
different
user
groups
and
stakeholders
(residents,
students
&
customers,
public
&
third
sector
insLtuLons,
businesses)
in
Lutakko
area.
Currently
ilutakko
is
running
15
mulLdisciplinary
student
projects,
which
are
aimed
at
seeking
soluLons
for
problems
that
community
has
idenLfied.
See
virtual
community
at
h]p://www.ilutakko.fi
• Trade
Fair
Centre
User
Engagement
Using
Service
Design
Methodology
in
be]er
understanding
customer
needs,
producing
new
service
ideas
and
improvements
for
the
exisLng
service.
See
the
poster
at
h]p://blogit.jamk.fi/lutakkolivinglab/files/2010/09/poster_paris.pdf
• Kesko
Dream
Store
–project
Kesko
Food
Ltd
is
planning
to
open
a
grocery
store
in
Lutakko
area.
The
project
goal
was
to
engage
local
people
in
developing
the
new
store
and
understand
the
local
needs
of
different
user
groups.
Users
were
also
engaged
in
creaLng
ideas
of
their
own
dream
store.
• Mobile
Learning
in
Living
Lab
Environments
Co-­‐operaLon
pilot
with
a
local
SME
Mobile
Tools
(h]p://www.mobiletools.fi/en/
),
Lutakko
Living
Lab
is
both
developing
mobile
user-­‐research
methodology
and
mobile
learning
applicaLons
&
environments.
• Integra;ng
Living
Lab
Concept
to
Business
Incubator
“Generator”
Lutakko
Living
Lab
is
taking
acLvely
part
in
JAMK
university’s
innovaLon
concept
Generator,
where
Living
Lab
environments
of
engaged
users,
user-­‐centric
methodology
and
user-­‐data
are
supporLng
start-­‐up
business
processes
from
learning
to
innovaLon.

6. Case
references
/
Examples
2
• Public
Services
Partner
in
projects
of
Urban
Design,
eServices,
Wellbeing
&
Cultural
Services
with
the
City
of
Jyväskylä.
• Cloud
Compu;ng
/
FreeNest
Concept
As
a
part
of
naLonal
Cloud
CompuLng
Sojware
program
,
JAMK
university
has
developed
Freenest
(h]p://www.freenest.org
)
Portable
Project
Platlform
which
uses
open
source
sojware
components.
Students
are
working
as
developers,
users
and
researchers
of
the
plakorm
.
Future
aim
is
also
to
develop
open
sojware
tools
for
Living
Lab
research
and
learning
(h]p://www.cloudsojwareprogram.org/)
• Ethnography
in
Small
Town
Centers
Customer
understanding
/
Ethnography
in
6
small
town
centers
as
a
part
of
service
design
process.
80
local
SMEs
involved.
• Sokos
Hotel
Paviljonki
A
Service
Design
process
of
conference
hotel
services.
Hotel
opening
2012
See
h]p://www.sokoshotels.fi/en/hotels/jyvaskyla/paviljonki/
• Restaurant
idea
Design
of
the
restaurant
services
with
the
customers.
IntegraLon
of
Learning
Living
Lab.
• Case
Newspaper
Keskisuomalainen
/
Sauna
From
Finland
Crowdsourcing
pilot
with
local
newspaper
Keskisuomalainen
and
associaLon
Sauna
From
Finland
–
engagement
of
readers
to
share
Sauna
Expericences
(h]p://www.saunafromfinland.fi/
h]p://www.ksml.fi/
)

7. Project
PorVolio
• Neloskierre,
Quadruple
Helix
of
Finnish
Universi;es
of
Applied
Sciences,
Funded
by
EU/ESF
2010-­‐2012
Ammamkorkeakoulujen
Neloskierre
ESR
2010-­‐2012
(
see
h]p://www.neloskierre.fi
)
– Project
aims
at
fostering
integraLon
of
Living
Lab
–concept
in
learning.
As
a
result
finnish
universiLes
of
applied
sciences
will
improve
their
competences
as
Living
Lab
operators
and
in
control
of
user-­‐centered
methodology
and
RDI
processes.
CreaLon
of
Finnish
Living
Lab
network
• OSUVA,
(Funded
by
TEKES,
the
Finnish
Funding
Agency
for
Technology
and
InnovaLon
2010-­‐2012)
2012-­‐2014
)
– NaLonal
research
Project
which
focuses
on
User-­‐driven
innovaLon
in
the
domain
of
public
services
and
wellbeing
sector,
parLcipatory
management,
Service
design
•
Service
Design
Toolkit
2010-­‐2012
(funded
by
TEKES,
the
Finnish
Funding
Agency
for
Technology
and
InnovaLon
2010-­‐2012;
see
h]p://www.sdt.fi
)
– As
a
result
of
this
project
companies
can
create
customer-­‐centered,
compeLLve
tourism
products
and
services,
which
apply
the
strategic
goals
of
the
companies,
uLlize
the
regional
resources
in
a
cost-­‐effecLve
way
and
strengthen
the
target
brand.
• ECOOP
2012-­‐2014
(funded
by
Interreg
IVC)
– InternaLonal
project
of
13
European
partners
seeking
to
create
and
share
experiences
on
ECOOPs,
digital
co-­‐operaLves.
Our
focus
is
to
develop
digital
co-­‐creaLon
concepts
for
public
service
innovaLon
and
methods
for
engaging
ciLzens
to
the
innovaLon
processes.
• Cloud
So^ware
Program
,
2010-­‐2013
(Strategic
Centres
for
Science,
Technology
and
InnovaLon
(SHOK),
TEKES)
– "The
Cloud
Sojware
program
aims
to
significantly
improve
the
compeLLve
posiLon
of
Finnish
sojware
intensive
industry
in
global
markets.
According
to
the
2009
survey
most
significant
factors
of
compeLLveness
are:
operaLonal
efficiency,
user
experience,
web
sojware,
open
systems,
security
engineering
and
sustainable
development.
• ICT
Toolbox
in
the
Experience
Economy
(funded
by
OSKE
–
Tourism
and
Experience
Management
Cluster
Programme/
Nordic
InnovaLon
Center)
– The
projects
aims
in
sharing
and
developing
methods
for
ICT
supported
Experience
Design
for
Tourist
DesLnaLons

8. Lutakko
Living
Lab
Services
• Lutakko
Living
Lab
offers
expert
services
and
RDI
partnerships
related
to
User-­‐Driven
innovaLon,
Living
Labs
and
Service
Design.
Services:
• Research,
Development
and
Services
Design/InnovaLon
processes,
tools,
methods
and
project
partnerships
• ConsulLng
in
Living
Lab
–methodology
&
Service
Design
• EducaLonal
Services

9. Selected
Publica;ons
Conference
papers
2010
Krawczyk
Piotr,
Ruuska
Juha
&
Linna,
Saara.
User
Feedback
as
a
PotenLal
Source
of
Incremental
vs.
Radical
InnovaLon
at
Lutakko
Living
Lab.
Living
Lab
Summer
School,
Paris,
August
2010
2011
Krawczyk
Piotr,
Ruuska
Juha.
Towards
sustainability
in
a
Living
Lab
innovaLon
ecosystem.
XXII
ISPIM
Conference
12-­‐15.6.
Hamburg,
Germany.
2011.
USER-­‐LED
MOBILE
LEARNING
LAB.
Piotr
KRAWCZYK,
Sirpa
LAITINEN-­‐VAANANEN,
Ngoc
NGUYEN,
Anh
DOAN,
Sara
LINNA,
Juha
RUUSKA,
Mam
HIRSILA,
Pekka
PIRTTIAHO.
In
proceedings
of
e-­‐Challenges
October
2011
Conference
in
Florence,
Italy
2011.
EVIDENCE
OF
USER
LED
CO-­‐CREATION
AT
MOBILE
LEARNING
LAB
IN
JAMK.
Piotr
Krawczyk,
Sirpa
LaiLnen-­‐Vaananen,
Ngoc
Nguyen,
Anh
Doan,
Wei
Wang,
Juha
Ruuska,
Saara
Linna,
Mam
Hirsila,
Pekka
Pirmaho
In
proceedings
of
IASTED/CATE
July
2011
-­‐
Advanced
Computer
Technology
in
EducaLon,
Cambridge,
UK
2011.
Sustainability
of
a
Living
Lab
as
an
InnovaLon
Ecosystem.
Piotr
Krawczyk*,
Saara
Linna,
Juha
Ruuska,
Mam
Hirsila,
Jouni
Huotari,
Anh
Doan,
Ngoc
Nguyen,
TaLana
Surugiu,
Markus
Kauppinen,
Janne
PuusLnen,
Pekka
Pirmaho.
In
proceedings
of
ISPIM
June
2011
InternaLonal
Society
for
Professional
InnovaLon
Management
conference
in
Hamburg,
Germany
2011.
User
Centred
Service
InnovaLon
at
Lutakko
Living
Lab:
The
Case
of
Paviljonki
Trade
Fair
Center
Piotr
Krawczyk,Mam
Hirsilä,
Juha
Ruuska,
Saara
Linna.
In
proceedings
of
ScienLfic
Journal
MGADA
Moscow
February
2011
2010.
User
Feedback
as
a
PotenLal
Source
of
Incremental
vs.
Radical
InnovaLon
at
Lutakko
Living
Lab.
Piotr
Krawczyk,
Juha
Ruuska.
In
proceedings
of
1st
Living
Lab
Summer
Shool,
Paris,
France
25-­‐27
August
2010.
ArLcles
in
Books
2010
Kalliomäki,
Anne,
Miemnen,
Satu
&
Ruuska
Juha
.
ConcepLng
Service.
In
Satu
Miemnen
(ed.)
Service
Design.
New
Methods
for
collecLng
and
applying
user
data
(in
Finnish)
.

10. Thank
You!
Juha
Ruuska
Lic.
Phil,
Project
co-­‐ordinator
Lutakko
Living
Lab
/
Human
Tech
Living
Lab
School
of
Business
and
Services
Management
JAMK
University
of
Applied
Sciences
Piippukatu
3,
FI-­‐40100
Jyväskylä,
Finland
Phone
+358
40
595
0482
juha.ruuska@jamk.fi
h]p://www.lutakkolivinglab.fi
h]p://www.ilutakko.fi
h]p://blogit.jamk.fi/lutakkolivinglab/