FeedHenry

1. The Enterprise API Ecosystem
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2013,
FeedHenry.
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Dr.
Mícheál
Ó
Foghlú,
CTO
FeedHenry

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Market Growth Predictions
“61% of enterprises plan
to enhance their mobility
capability during the next 2
years.”
Source: “Gartner Magic Quadrant for Mobile Application Development
Platforms (MADPs)”, April, 2012

3. ©
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2013,
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Market Growth Predictions
“By 2015, 55% of all mobile devices
used for business purposes will be
owned by the employee and not
the corporation.”
Source: “IDC Embracing Consumerization with Confidence”, Dec 2011

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Market Growth Predictions
“By year-end 2016, more than 50%
of Global 1000 companies will
have stored customer-sensitive
data in the public cloud.”
Source: “Gartner, Predictions Report” Dec 2011

5. The New Normal
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2013,
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2013,
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6. Enterprise APIs
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2013,
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• APIs
are
the
key
middleware
enabler
– “Enterprise
Service
Bus”
ESB
– “Service-­‐Oriented
Architecture”
SOA
• In
pracKce
for
the
past
15
years
enterprises
have
been
building
“web
services”
wrapper
layers
on
legacy
systems
• There
are
sKll
many
legacy
systems
without
these
wrappers
• Promise
is
an
end
to
“stove-­‐pipe”
soluKons

7. Enterprise APIs
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2013,
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• Most
of
these
have
adopted
a
de-­‐coupled
scalable
architecture
inspired
by
the
web
itself.
• Most
have
been
based
on
returning
XML
the
W3C’s
answer
to
the
pressures
on
defining
each
language
(e.g.
HTML)
• With
the
rise
of
JavaScript,
JSON
becoming
the
new
lingua
franca,
easier
for
client-­‐side
JS
to
process
naKvely

8. Enterprise APIs
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2013,
FeedHenry.
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rights
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• Internal
APIs
– Wrapping
legacy
systems
– May
not
have
authenKcaKon
embedded
– Allows
all
of
an
organisaKon’s
projects
to
reuse
the
same
interfaces
to
back-­‐end
systems
• External
APIs
– Hardened
APIs
able
to
to
be
open
to
the
whole
Internet
– Services
like
Mashery
help
you
to
do
this

9. Enterprise APIs
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2013,
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rights
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• This
space
is
heaKng
up:
– Intel
acquire
Mashery
(Apr
2013)
for
$180M
– CA
acquire
Layer7
(Apr
2013)
for
– Muleso`
win
Series
E
investment
$37M
(total
$81M)

10. Back-end-as-a-Service APIs
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2013,
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rights
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• In
the
mobile
space,
BaaS
is
gaining
real
tracKon
– Parse
acquired
by
Facebook
(Apr
2013)
– FeedHenry
win
$9M
led
by
Intel
Capital
– Kinvey
– Stackmob

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Strategic Partnerships

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World Class Customers

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14. Rail Infrastructure Provider
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2013,
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In
partnership
with
 Extensive
asset
management
project
revealed
the
need
for
improved
and
more
Kmely
informaKon
to
be
provided
to
train
operaKng
companies
 Track
side
engineers
and
managers
came
up
with
over
500
app
ideas
to
assist
them
in
their
everyday
work
 Needed
mulK
placorm
apps
developed
with
integraKon
into
mulKple
legacy
backend
systems
 Currently
9
apps
are
being
developed

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 Needed
a
mulK
placorm
app
to
improve
customer
experience
and
increase
loyalty
 Wanted
to
provide
Kmely
informaKon
on
flight
status,
passenger
bookings
and
fares
 The
app
needed
to
integrate
with
mulKple
IT
systems
and
third
party
applicaKons
 Required
a
cloud
soluKon
based
on
a
monthly
subscripKon
model
–
no
Capex
 More
than
x
downloads
 Phase
II
now
about
to
be
launched
to
include
reservaKons,
payment
and
promoKons
In
partnership
with

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 Required
a
mulK
placorm
app
for
mobile
and
desktop
devices
for
physicians
to
receive
diagnosKc
informaKon
relaKng
to
geneKc
tesKng
of
paKents
for
mitochondrial
disease
 Needed
to
be
a
secure
HIPPA
compliant
environment
 Physicians
can
order
tests,
track
and
receive
test
results
promptly
and
easily
 App
integrates
with
backend
diagnosKc
systems
 App
analyKcs
provides
detailed
audit
informaKon
and
reports